Sales Strategy For Super Salesmen
It's easy to be a salesman. Any company welcomes the former salesmen, but it does.
Super salesman
It's not easy.
The US survey shows that the performance of super salesmen is 300 times the performance of ordinary salesmen.
In many enterprises, 80% of the performance is created by 20% salesmen, 20% of whom are not handsome men, nor are individuals good at speaking. Only the same thing is that they all have the way to success, though they are different in ways, but they have something in common.
1. be sure of yourself.
Salesmen are the most important elements of sales promotion.
A salesman must accept himself, affirm himself, and like himself.
If you even hate yourself and expect customers to like you, it's too hard for customers.
Feng Liangnu, a salesman in Hongkong, said well: "the secret weapon of salesmen's success is to love themselves with the greatest love.
"
2. develop good habits.
Some people are accustomed to calling at least 50 business calls a day, and some people fail to play 3 or more per day. Some people decide to leave work hours at 9 o'clock in the evening, and some people think about going home at 5:30. Some people arrange their schedule tomorrow evening, and some people never know what to do this morning.
People unconsciously form habits and unconsciously create or impede themselves. This is the power of habit.
Everyone is a slave to habit. A good habit will benefit you all your life.
If you are a salesperson, you may as well ask yourself what are your "successful habits"?
3. work in a planned way.
Who is your customer? Where does he live? What kind of work do he do? What hobbies do you have? How do you contact him? If you are a salesman, you may first evaluate yourself, choose an industry or a region, and get a deeper understanding of the industry's trend or characteristics of this area, so that you can share the same topics or characteristics with your target customers.
Japan
Promote
The master, Taizhong, went to a surgeon to promote encyclopedias before his colleagues. He knew the doctor in advance, and the doctor's mother opened the bathhouse. The doctor privately studied ferns.
When I visited the doctor, I ordered the doctor to give orders, but I had to go to your mother's place to wash it clean and clean, so I should be qualified to talk with you.
During the conversation, Tazhi introduced the Encyclopedia with the fern plant. He even booked the page, so he got an order in a planned way.
4. have professional knowledge.
Salesmen should have commodities, business and related knowledge.
"How do you use this function?" do you provide installation services? "Unable to provide a complete or immediate answer to consultation," I'll go back to check "," this question I asked the manager to explain to you, "I'm not sure".
Your value is being discounted immediately.
5. build customer groups.
A salesman visits a super salesperson who happens to have a business phone call. She sees the customer's information immediately from the cabinet behind him. The file records the contents of the customer and the contents of each service. When asked why her performance is so good, she opens the filing cabinet to the novice, and says to the novice, "are these 600 customers still afraid?" to master 20 million people is the Arabian Nights, but it is not impossible to master 200 people.
There are far more opportunities to know 1000 people than to recognize only 10 people through the efforts to make good connections.
From understanding to become customers, customers can also derive customers, and gradually establish their own customer base, performance will naturally grow.
6. perseverance.
Once rejected by a customer, 5 of the 10 salesmen will be stopped from that time; second times rejected, 5 fewer in 2, and then being refused third times, only one person will make fourth efforts, when he has no competition.
The general manager of an insurance company uses the principle of "50 one, 15, one l" to motivate salesmen to make persistent efforts.
Sales strategy
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The so-called "50 one 15 one l" refers to every 50 business calls, only 15 of the other party intends to talk with you, only 15 of these 15 people to buy insurance policies for you.
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