Asia Europe Clothing Festival Or The Fashion Capital Of Central Asia

On September 7th ~11, the first Asian Eurasian Silk Road clothing festival was held in Urumqi on the theme of "colorful ethnic and colorful fashion" in Xinjiang.

As the supplement and continuation of Asia Europe Expo, the first "Asia Europe Silk Road"

Through the way of market operation, we will promote the development of garment industry in the form of exhibition, and build a comprehensive economic and trade platform to expand the clothing market in Central Asia, Western Asia and Russia, so that colorful Xinjiang costumes will go to the world.

To this end, the clothing Times reporter interviewed Liang Yong, deputy director of the Xinjiang Uygur Autonomous Region.

Clothing times: what kind of background did the first Asia Europe Silk Road clothing festival come into being?

Liang Yong: when we study the current situation of Xinjiang's clothing industry, we deeply feel that the development of garment industry in Xinjiang is not a few enterprises. Several projects can be solved. We must work hard to create an industrial atmosphere and build a public service platform. Therefore, in the drafting of the opinions on speeding up the clothing industry in Xinjiang, we specially proposed to optimize the industrial development environment.

It can be said that the six key task of the opinion is to optimize the industrial environment and atmosphere.

Efficiency, driving pportation, tourism, catering and so on, for industry, can collect market information, promote product sales and create consumer demand. In addition, the exhibition economy can also promote the development of the city and enhance the visibility and reputation of the city. At home, such as Beijing's China Fashion Week and China International Fashion Fair, Shanghai international dress culture festival, Dalian International Fashion Festival, Ningbo International Fashion Festival, Guangzhou fashion week and other influential professional activities, Hebei, Qinghe, Zhejiang Yiwu, Zhejiang Tongxiang, Zhejiang, Zhejiang, and so on, many garment industry clusters are holding similar clothing festivals or fairs and other economic and trade activities. These activities play a very significant role in promoting local industrial agglomeration, promoting industrial development and stimulating local industrial economy. Today's Convention and exhibition economy can not only create a huge economy.

To this end, the Ministry of industry and information technology, the China Textile Industry Federation and the people's Government of the autonomous region jointly organize the Asia Europe Silk Road clothing festival, and take this as a platform for prosperity.

The domestic demand market promotes the exchange and cooperation of Chinese and Western clothing, while promoting the culture of Xinjiang's ethnic costumes, promoting the leaping development of Xinjiang's garment industry, and building Urumqi into a central Asian fashion capital.

Clothing times: what is the scale of the first Asia Europe Silk Road clothing festival?

Liang Yong: there are mainly four activities in the costume festival. The first is the Eurasian Silk Road clothing and accessories fair.

Although the size of clothing enterprises in Xinjiang is small and the foundation is relatively weak, there are 45 exhibitors and nearly 100 exhibitors, of which 13 are 55 specially equipped stands. In addition, there are more than 380 enterprises and agents in Zhejiang, Guangdong, Jiangsu, Shaanxi, Ningxia and Chongqing, and 15 enterprises in Central Asian countries, with more than 300 exhibitors and more than 510 exhibitors.

The second is Asia Europe fashion week.

A total of 20 games were released, including 12 local brands of clothing, 5 overseas clothes, 1 works from Xinjiang University graduates, 1 mainland invited clothing brands, and 1 brands from the mainland market in Xinjiang.

Hadice Guce, the famous fashion designer in Turkey, took the lead. The famous fashion designer Sun Xiuqin of Xinjiang was released as the finale of the award presentation party.

China's famous silk companies and Daly silk have also been invited to launch special exhibitions to show the world's current Chinese silk products.

After all, the Silk Road as the cultural exchange between the East and the West started from silk products, and the release of Dali silk products has special significance.

In addition, this Asia Europe fashion week also launched the ten national clothing brand of Xinjiang.

The third is Asia Europe garment industry cooperation forum.

The number of guests attending the conference was 275, with more than 50 overseas guests and 350 participants. Among them, the textile and garment industry associations from Henan, Chongqing, Gansu, Jilin, Guangdong, Shandong, and 9 provinces and municipalities also participated.

Xinjiang's largest clothing company, China 7555 professional wear Co., Ltd. and China's largest colored spinning enterprise, Huafu group as a forum co organizer.

The fourth is the second women's skillful hand competition in Xinjiang.

The second women's skillful hand contest was held at the exhibition site jointly by the women's Federation, the people's Association office and the letter Committee. The 3 standard embroidery embroidery booth was distributed in each prefecture and a total of 45 booths were displayed. The exhibition was held in Xinjiang.

Since September 8th, more than 50 embroidered girls from all over the country have been weaving and embroidery competitions on the spot. The winners will be awarded the title of master of Arts and crafts in Xinjiang.

Clothing times: what is the goal of the Asia Europe Silk Road clothing festival?

Liang Yong: we hope that through the clothing festival, we will not only showcase Xinjiang and China.

The information is closely combined with the database of apparel Buyers and manufacturers in the Xinjiang and Asian European countries to form the interactive effect of the professional garment manufacturers and maximize the professionalism of the Expo so as to make it a high-level professional exhibition for the buyers and exporters of the Central Asian textile and apparel industry and to publicize the stage of the brand of Xinjiang's ethnic costumes. Through the Asia Europe garment industry cooperation forum, a platform for the all-round exchanges and cooperation between China's textile and garment industry and the garment industry of Western and Central Asian countries in the field of scientific and technological achievements, talents, ideas, brands and services will be established, so as to promote the economic and trade cooperation between China and the Western Asian countries, and promote the pfer of domestic clothing brand enterprises to Xinjiang and expand the export of our clothing to Central Asian and Western Asian countries and regions. The most important thing is to connect the upstream and downstream enterprises of clothing industry chain with all kinds of popular elements and clothing industry.