The Concept And Principles Of Clothing Shopping Guide

What is a shopping guide?

A shopping guide is also called a salesman. Some places are also called salesmen or terminals.

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In a sense, they can also be called salesmen, direct customer facing terminal operators.

They have a certain period of stability (such as one year or two years), in the specific work, through the on-site manner and quality service, to leave a good impression on the customers, so as to establish a good brand image and corporate image, so that customers can buy on the spot or buy impulse in the future. At the same time, the guide is usually responsible for the terminal construction and maintenance of the store, and appropriately coordinate the customer relationship.

The guide is literally a process that guides customers to buy.

Consumers often have doubts about buying into the shop, which hinders the realization of purchase behavior, while shopping guide can play a role in bringing consumers' desire to buy and relieving consumers' doubts about brand, product, experience and price, and helping consumers achieve their purchase.

The core responsibility of the shopping guide is to help consumers make decisions and achieve purchases.

After purchase, it is also responsible for tracking services (mainly telephone), assisting technicians to finish the final construction for consumers, and gradually realizing the contents of user service cards, thus forming a good word of mouth effect in the minds of consumers.

Consumers' common misgivings are:

Price misgivings: the most important consideration is to save money as much as possible while ensuring quality.

Quality doubts: afraid of being cheated, quality is not guaranteed.

Doubts about whether the effect can be achieved is also a major concern of consumers.

In the final analysis, Shanghai Zhuo Yue believes that the shopping guide is to guide customers to understand products and brands, to guide customers to establish a comprehensive understanding of products and services, to help customers establish diagnosis and confidence in the product system, and to help customers complete the whole process of merchandise purchase.

Shopping guide service principle

When you stand in a pure water store, or when you sell products to consumers at a super store, smile, be quick, sincere, smart and research should be your basic five tasks.

And action essentials.

Moderate, warm, and lip raising smile can immediately narrow the psychological distance between you and consumers, products and consumers, relieve consumers' self defense and isolation, and promote subsequent pactions.

Shopping guide should hold the psychology of "visitors are all guests" to have a caring smile for the customers.

Shopping guide is the most taboo, listless and slow, to give consumers the first impression of skilful and deft.

In this regard, guide buyers need to achieve two points: first, the physical speed should work as fast as possible, do not let customers wait for a long time; second, psychological speed should be sincere and full of action and considerate heart, so as to arouse customer satisfaction, so that they do not feel too long waiting time.

Sincere service, Frank intercourse, the consumer as a friend, when Aunt big brother elder sister uncle treatment, so that you can be very natural heart and soul to serve the customer's thought.

As long as we do it, we will be able to feel it as a customer.

Smart, neat, neat, practical, strong, the work to make customers feel professional, in place, at one go.

On weekdays, we should keep learning mindset, read more books, learn from many excellent peers, and study hard on shopping psychology, sales and service skills, and professional knowledge of commodities.

Ability, so good terminal sales results can be expected.