Hangzhou 2012 Online Goods Fair Focuses On Two Major Industries Of Clothing E-Commerce

On September 9, the three-day 2012 online goods trade fair opened in Hangzhou Heping International Convention and Exhibition Center. Different from the previous ones, this year's online goods fair transformed from a comprehensive exhibition to a professional exhibition, focusing on clothing And e-commerce.

This online goods fair can be called the most fashionable and lively exhibition. There were dazzling fashion shows on the spot, and a 3D clothing experience hall was specially opened for consumers to try on and match in 3D simulation.

According to incomplete statistics, tens of thousands of people poured into the exhibition center for business negotiation and visit that day.

It is reported that Hangzhou Online Goods Fair has been held for 4 years. Previously, it was a comprehensive exhibition integrating nine industries, including clothing, mother and baby, household, food, and e-commerce. However, this year's online goods fair was simplified into two industries, namely clothing and e-commerce.

The reporter saw at the online goods fair that famous clothing brands such as Jasonwood, Qiushuiyiren, Qigege, Bosiden, Elegant and Liying all set up gorgeous and beautiful booths on the scene to display the latest clothing in autumn and winter.

When talking about the reasons for the transformation of this Hangzhou online goods fair, the person in charge said: "In the clothing industry, the number of participating brands and brand awareness in all previous exhibitions are far higher than other categories. The number of customers accumulated by the online goods fair in the past five years has been enough to support a professional category exhibition."

The original intention and purpose of the online goods fair is to help SMEs achieve their own transformation and upgrading in an all-round way. By letting professional e-commerce service providers enter the exhibition, this online goods fair will connect with brand enterprises and online stores that come to participate in and visit the exhibition platform, so as to further promote win-win cooperation between the two sides. Xinbang Logistics, the cooperative logistics service provider of the online goods trade fair, continued to undertake the work of material transportation and express delivery for exhibitors and visitors in this exhibition.

The reporter found that compared with previous years, the scene of this year's online goods fair was the most fashionable and dynamic, and the hottest highlight was "2012 Taobao Clothing Annual Release".

On the same day, Taobao women's wedding dress, dress show, Taobao women's original designer show, and Taobao men's personalized style hall show were all released. Each piece of clothing had different styles, and personalized clothing was displayed through dazzling professional catwalks, attracting a large number of viewers to stop and watch. According to insiders, this show can also be used as a guide to determine the trend of Taobao in the second half of the year.

What makes the audience most happy is that these dazzling runway clothes can be tried on and matched through 3D technology. It turns out that Taobao Buyers Center has a group of emerging online shopping Experience tools enter the 3D clothing experience hall on site. The audience can experience "virtual wardrobe", "virtual fitting room" and "dream holographic display cabinet" on site. With the "virtual fitting room" technology, as long as a front face photo of the experimenter is taken, the clothes that you want to try on will appear on the experimenter in the form of 3D imaging. The technology developer said: "With a virtual fitting room, wedding dresses, dresses and other complicated clothes can be changed in a very short time, in a very simple and convenient way.

The reporter learned that in this online goods fair, In addition to "Taobao Clothing Annual Release Show" "The 3D clothing experience hall also has an online merchant growth and development sharing forum hosted by Taobao University; Taobao Data Rubik's Cube, Taobao Index, Quantum Hengdao and other data departments release the latest data related to the clothing and e-commerce industry on the site of the online fair; departments supporting the growth of online stores, such as shops, decoration markets, and graphic spaces, will also further share them at the online fair. List of principals It is shown that in addition to facilitating online business transactions and completing the renewal and expansion of brand dealers' distribution channels, the online goods fair is also building a platform for small and medium-sized online businesses to further develop the network market and complete the operation upgrade.

It is reported that the online goods trade fair is the world's largest offline online goods trade exhibition and online business exchange platform, which is built by Alibaba Group to integrate its core resources to build an offline trade exchange bridge for e-commerce enterprises and help traditional enterprises develop domestic online sales market A new type of exhibition.

As of July this year, the online goods fair has been held in Shanghai, Guangzhou, Xiamen, Chengdu, Hangzhou and other places for 12 times.