Micro-Blog Soft Implant Marketing For Garment Enterprises

With the advent of the second age and micro economy, micro-blog has really been on fire. How to effectively use this hot internet tool has become the core issue of concern.

At present, the four forms of "brand and product exposure", "interactive marketing activities", "search engine optimization" and "implantable marketing" have become numerous enterprises and brands.

Baidu, the Internet industry leader, is also unwilling to lag behind.

After Robin Li's chicken wings, micro-blog's mad handwritten resume reveals that Baidu's marketers are also pushing micro-blog. However, according to the preliminary analysis, the soft dissemination of Baidu's soft implant is more obvious than that of the original, indicating that its soft implant is relatively natural, and traces of human operation are lighter.

So what is the soft implant of micro-blog? The soft implant of the advertisement must have been common among the public, from Feng Xiaogang and Xu Jinglei's movies to the Spring Festival Gala of all previous years; from the sportsmen of all kinds of competitions to the desktop drinks of the major conferences; and in micro-blog, the content that can be truly pmitted through the account of the Hukou has to be more creative and more subtle.

"After all, I couldn't get over that BMW. I could only see it go away in the sunset. It's not my engine but my car chain." this is BMW's micro-blog soft implant content.

Marketing is not a false proposition. Although the platform of micro-blog is still young, there are still many shortcomings. However, it has shown great potential to help brand promotion and marketing.

Yes, micro-blog is undoubtedly one of the best carriers for placement.

LV launches a fashionable new bag, Lancome's new cosmetics, BMW's new car, through a photo, a topic, a story, plus the popularity of the spokesperson, can instantly arouse thousands of fans' attention and discussion.

But when micro-blog users have seen more and more micro-blog soft placement ads, the general micro-blog hype has escaped the eyes of the spectators. So most of the micro-blog soft ads now require manual operation to achieve certain results.

Many shoe and clothing enterprises in China are beginning to test the new way of marketing grass roots, such as Anta and XTEP.

Previously, this is not to say that all micro-blog soft pplants can be propagate through speculation. The successful propagation of Baidu magic maps is a good example of autobiography.

First of all, this is a picture of micro-blog in the form of a picture, the content is just a photo of a handwritten resume, and did not use any social hot topics as a detonating topic.

More and more

Starting to try grassroots marketing is not only low cost but also less effective than celebrity endorsement.

But at the same time, micro-blog also came from a micro-blog sharing website. It launched its first spontaneous pmission through two micro-blog large numbers collecting material from the website.