Pay Attention To The Area And Address Of Clothing Stores

Independent Open a shop , or franchise stores, site selection is a very critical step. As the saying goes, "One step short of three cities", it means that one step short of the store address may be 30% short of the business. If the location is not good, it is likely that your store's business is poor, while another store just three steps away from you is doing well. At this time, you may think that whether your business ability is poor, whether your business level is poor, or whether your goods are poor. In fact, many times it is not these factors that determine the profit and loss of the store, but the location of the store. Therefore, we should pay attention to some ways and methods for site selection.

It is necessary to have a strategy to open a large store in a small market.

How to be the most famous in the shortest time when opening a shop in a small city? The most effective way is to open a store with a larger area and better image than all competitors. In this way, when consumers first see your store, they will be impressed and think that the brand you operate is superior to other brands. This is the so-called "small markets open big stores". A new store or brand is a new face for local consumers. The more new faces, the more care they need to take to survive.

On the contrary, small stores should be opened in large cities. In places like Beijing and Shanghai, where land is scarce and money is scarce, the rent per square meter per year is between 10000 and 15000 if a floor is opened beside Wangfujing Street and Xidan Street. If you open a 100 square meter store, the annual rent is 1 million to 1.5 million yuan. If you open a franchise store at an annual rent of 1 million to 1.5 million yuan, even if you purchase at a discount of 40%, you will have 60% of the profit space, but after deducting the rent, the profit will be very thin. What if the funds are insufficient and the strength is limited? It's very simple. There is a store in all the shopping malls in Beijing. Although the area is small, customers can see your brand in all the shopping malls. If they see more, they will remember, and business will be easier.

Any business must have a strategy. Once there was a reemployment project. After many laid-off workers were recruited, they were introduced to some chain enterprises to let them join. Some opened laundries and some opened car washing shops. As a result, many people joined blindly. Because they did not know how to operate, they soon closed their doors after investing tens of thousands of yuan, becoming poorer than before. Therefore, the dealer must grasp the strategy when opening the store.

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Select the store area as required

When choosing the size of the store, we should also take into account the different areas of the store, and the way of operation is different.

30 square meters exclusive shop 。 Generally, the smaller the store, the less patient the customers are to choose carefully, and there are too many types and colors, so it is difficult for customers to quickly find the goods they like. Therefore, such stores must have clear goals and limited types of goods. The best selling goods in the stores must be promoted as the mainstream so that customers can make decisions in the shortest time when they come in to see them.

50 square meters of exclusive stores. This area is not small. It doesn't matter if the goods in this store are not all color, but they must be complete in variety. Customers have different attitudes when entering stores with different areas. In such stores, customers will have an expectation that they can choose more things. So if such a large store has too few varieties, customers will feel disappointed and unattractive.

A franchise store with an area of more than 100 square meters. Such stores should have a sense of product range, complete colors and varieties. After entering such stores, customers buy brands. He has patience to pick slowly, because the area is large enough.

Different stores with different areas have different operation modes, so we should consider the location of stores in combination with our own store opening strategies. If the location is not clearly defined, your investment will not have a clear return.

Wal Mart is a big store, and 711 is a small store. Wal Mart is known as the "killer of the retail industry" in the United States. When it opens, small stores around it will die. But Wal Mart is so powerful that 711 can survive around it for a very simple reason - differentiated operation. Wal Mart is characterized by its large and comprehensive store, which has a disadvantage. For example, when you only need to buy a toothpaste, a bottle of water or a piece of bread, you are unwilling to go to a store covering tens of thousands of square meters. This provides business opportunities for 711. Therefore, the shop of 711 will always be opened near the community, or where there are more office workers. It mainly deals in food and emergency living goods.

Four factors need to be grasped for site selection

When McDonald's and KFC enter a city, they will take a long time to select the site. However, the success rate of McDonald's and KFC is very high, and their stores rarely close down. Clothes & Accessories In terms of store location, there are four simple and practical techniques.

1、 Nobody is left at both ends. That is to say, it is difficult to keep customers in clothing stores that open at both ends of a street. When doing business for the first time, many people like to open their stores on the street because of their inexperience. There will be many people coming in to see this kind of store, which means that the rate of entering the store will be very high, but the transaction rate will be relatively low. Because the customers of these stores are mainly women, while Chinese women have two characteristics: one is that they always pursue perfection when shopping, and the other is that they have limited money in their pockets, so they always like to spend the least money to buy the best things, which means that she is willing to compare more. So she usually doesn't buy something she is satisfied with at the first store she enters.

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2、 The signboard should be visible 50 meters away. After you open the store in the middle of a street, you should also pay attention to the fact that customers can see the sign of your store 50 meters away. Otherwise, the store will also be in a bad situation. For example, if the tree blocks the sign completely, the store will not be easy to do.

3、 Pay attention to selecting the shady side and the sunny side. In Guangzhou, the temperature exceeds 26 degrees in 10 months of the year. The best road in Guangzhou is Beijing Road, where you will find that Giordano, Banny Road, etc. are well done locally clothing Brand, all gathered in the shade. The reason is very simple. Between 10:00 and 12:00, there is the most passenger flow. It is also the hottest time. Nobody likes to bask in the sun when it is hottest. Naturally, there is more passenger flow on the shady side. On the contrary, you must choose the sunny side in the north. In Beijing, Harbin, Zhengzhou, Xi'an and other cities, shops on the sunny side are better than those on the shady side, because enterprises in the north mainly do business in autumn and winter, but in spring and summer, it is relatively poor. In autumn and winter, the weather is cold. Guests prefer the sunny side to the shady side. Therefore, when opening stores in different places, there are different choices between shady and sunny sides, which will seriously affect the passenger flow.

4、 Business flourishes in the city. When opening a franchise store, you must pay attention to it. It is easy to do business together with your peers. For example, they are sold on one street shoes Son, if you open a shop to do shoes business, or if all the streets are selling lady clothes, you can also sell lady clothes, and your business will be easier to do. On the contrary, if women's clothes over 40 years old are sold on the street, and there is a shop selling women's clothes in the middle, it may be difficult to do business.

　　 site selection It is very complicated and has a lot of knowledge. But if you can grasp these four simple points, it will also be of great help to the site selection.

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