To Avoid Misunderstanding In Clothing Shopping Guide

Many salespeople have such puzzlement. "Why do I get tired and dry every day, but when the words are finished, consumers just don't buy it?" this is actually a neglected guide. misunderstanding To make sure that these common shopping guide erroneous areas and avoid them in daily sales work will achieve twice the result with half the effort.

There are several misunderstandings in shopping guide.

1, listing or even exaggerating the advantages of products. As a shopping guide, we must familiarize ourselves with products, and at the same time we can exaggerate the use value and psychological value of some products, but we can not exaggerate them. The consumer is not a fool. The exaggeration is not only unprofessional, but also easy to cause consumers' antipathy.

2, not good at listening. Shopping guide members can not accurately judge customers' purchase intention, purchase tendency and purchasing ability through the performance of customers' eyes, clothing, behavior and so on, and construct the best communication plan through judgment. Instead, they can't stop talking, do not have the essentials and speak for themselves. Maybe customers are tired of it. Such behavior is actually driving customers away.

3, belittle competitors and their products. Shopping malls are like battlefields, but shopping malls also have rules and business ethics. As business peers or similar products, they have their own advantages and disadvantages. Shopping Guide When you introduce your products and brands to customers, you only need to emphasize your strengths and strengths. Do not compare your competitors with your competitors. If you slander people today, maybe tomorrow the other side will have a more vicious language against you, causing a vicious circle. Even if consumers ask for competitive brands, you should avoid them as much as possible. If you have to say it, you can only do that, but if you want to "point", you may want to click on the key of your opponent in a seemingly unintentional language. For example, there are many brands of clothing at low prices for the market, when consumers questioned, the guide can not simply "low price no good goods" comments to prevaricate consumers, but to tell you the reason for the high price, you said in the right, consumers will be more comfortable to buy high priced clothing, because low price is not the only means of sales.

4, quarrel with customers and debate. Customers should be respected even if they are not gods. The world famous brand supermarket WAL-MART's service concept is very classic: "first, the customer is right; second, if you think the customer is wrong, please refer to the second item". When introducing products, do not try to quarrel with customers and argue, not only do customers not give up and buy, but also affect other people's visits and shopping around, forming a vicious circle effect. Do not even try to argue with customers. Even if you are one hundred percent sure, when you win the debate, it means that customers decide to take your time.

5, too enthusiastic and attentive. The principle of promotion is to appear natural and appropriate, to move forward and to retreat, and to redeploy freely. People have the pursuit of freedom and guard against the psychological, shopping guide should not be too enthusiastic, do not want customers to where you closely follow, to leave the appropriate free room for customers, do not let customers have not opened mouth, your nauseating words follow up, appears to be enthusiastic, but obviously feel your hypocrisy. Perhaps a lot of courteous words are not yet available for you.

6, let customers see for themselves. Henry Cotton's Ignore it. Too much enthusiasm is wrong, but too cold and unreasonable for customers. Some shopping guide members saw customers coming and ignoring their own activities. Even when customers asked how much money a product would cost, the shopping guide would throw out "do not write it, look at yourself!" such a shopping guide can sell things. It is necessary for the shopping guide to master the opportunity and the fire. Even when busy or busy, when pretending to be busy, it is necessary to observe the behavior of consumers secretly, and to provide customers with the necessary services at the most appropriate time, which is the most effective way to approach customers.