How Should Shoe Materials Enterprises Develop Again?

The rise of shoe material market cost has become the focus of attention of shoe companies after last week's central bank meeting on European debt crisis.

Shoe enterprises are also facing many difficulties. How can enterprises develop and how to stabilize the market and avoid this storm?

Affecting the shoe material Market

It is reported that Lining, Anta, XTEP, 31st degree, PEAK, trend six brands of domestic sports shoes are involved in the discount promotions.

However, the annual reports from the six major brands show that their sales growth rates have declined, while inventory, operating profit and gross profit margins are not optimistic.

Discount sales activities are mainly aimed at eliminating inventory, but it has also become a way to speed up the establishment of shoe material business opportunities.

Insiders say that this year is a year of inventory clearance, and a year of survival rather than development.

Industry analysts say,

The tendency of the brand industry to discount sales promotion has seriously affected the value of the brand itself.

We can see from the stock growth of major brands that although the major brands have been plunged into price wars, the stock ratio has not decreased, and the pressure has increased.

Relative to discount sales, inventory has a direct impact on the purchase of shoe materials by shoe companies.

It is understood that shoe materials enterprises and shoes enterprises cooperate directly through the order form, and directly produce the products needed by shoe manufacturers.

Some shoe materials enterprises said that if the shoe factory inventory increased sharply, the inventory would be reduced in a certain period of time.

In the process of reducing the huge inventory, the productivity of shoe factories will be reduced, and the reduction of productivity will certainly affect the purchase amount of shoe materials.

Thus affecting the production and sales volume of shoe material factories, to a certain extent, it affects the operation and development of shoe material enterprises.

In addition, some shoe materials enterprises say that the main reason for affecting sales is mainly from the environment of shoe material market, such as the European debt crisis, the rise of the US dollar, labor shortage, exchange rate and so on.

Although there is a stock crisis in the domestic first-line brand, production and expansion is necessary for shoe material enterprises, and the demand for two or three domestic lines is constantly increasing, so the effect of "high inventory" phenomenon on shoe material enterprises will not be too great.

After experiencing rapid development in the past five years, China's sports apparel industry is expected to slow down and the industry will be consolidated.

Shoe material exhibition as an important part of its industrial chain, the shoe material enterprises providing to shoe factories need to consider whether production volume and purchase quantity are directly proportional.

In order to flexibly adapt to this situation, we will reduce the adverse impact of inventory on shoe materials enterprises.

In the face of the "Butterfly Effect" brought about by the stock of sports shoes on shoe material industry, shoe materials enterprises should not blindly follow suit, and they should find a suitable solution.

be bold in scaling heights

Emphasis on fashion, environmental protection, science and technology materials research and development

Over the past two years, shoe suppliers have paid more attention to the creation of environmentally friendly products.

The competitiveness of the ribbon industry is easy to be restricted by pollution and environmental factors. In order to reduce the pollution of the webbing in the production process, we actively introduce foreign advanced production equipment.

In addition, shoe materials enterprises have set up waste water, waste gas recovery devices and sewage treatment equipment in the production workshop.

According to the insiders, some of the business customers are well-known foreign shoe enterprises. EU countries and the United States have strict regulations on the environmental performance of materials. They have formulated relevant standards, and shoes enterprises must meet their environmental requirements.

Brands such as Adidas and Puma have high requirements for the functionality of cooperative enterprises and pay attention to the technological content of products.

Most shoe mold factories have set up specialized R & D departments, and developed products with high technology content, such as nanomaterials.

Most adult sports shoes require ultra lightweight, ultra-thin, no car seams, and outdoor shoes have higher functional requirements for products.

Shoes enterprises should have a sense of fashion, for example, some traditional materials are thick. If the materials are thin, wearable, colorful and dynamic, they will be able to cater to buyers' interest.

With the pursuit of fashion and new products, shoe manufacturers also attach importance to the research and development of fashion products. Therefore, the design of the elastic belt factory should keep pace with the fashion and become more fashionable.

Now, the cost of enterprises has been rising, including raw material costs, human resources costs and logistics costs.

In the market competition, the prices of pressure materials are constantly increasing. Therefore, the profit margins of ribbon factories are shrinking.

Without the development of new materials, it is difficult for enterprises to survive.

Therefore, enterprises should maintain "people without me, people have my advantages, people turn to me, turn to" way of thinking, and constantly look for breakthrough, to do the service in place and enhance the added value of products.

Previous shoe materials enterprises are mainly connected with the purchasing staff of the brand to see if there is any relevant production technology and reasonable price. Now, they are directly docking with the brand research and development personnel, providing them with materials and making them choose.

Therefore, now the shoe material supplier's independent research and development ability can enhance the initiative.

According to Lai Dean, brand research and development personnel have general directions and requirements. Enterprises should provide corresponding materials according to their conditions, or enterprises can provide the latest research and development materials, and they will further research and design according to the material characteristics of enterprises.

In the past, shoes and leather enterprises were basically production and sales enterprises. As long as they were able to take orders, the brand must be launched now.

Lai Dean said that the brand awareness of suppliers will be stronger in 2012.

"Shoe companies are taking the road of branding. They need to cooperate with well-known brand materials suppliers to achieve strong alliances.

To win the brand, enterprises must attach importance to improving the technological content of products, ensuring product quality, and promoting brand promotion.

importance

channel

Website platform plays a great role in promoting brand and promoting product sales.

Shoe companies can display new materials through the network platform.

Most customers, especially those from abroad, are linked to enterprises through online channels. Then, companies can send samples to them and customers can feel satisfied with them.

Anta KG China storm swept through; XTEP's "interactive entertainment" and the 361 degree "interactive zone" were fresh; seven cards, CABBEEN, seven wolves and other enterprises joined the "weaving neck" ranks.

Internet forums, blogs, micro-blog, online games, through these new marketing methods, Jinjiang enterprises and consumers "close contact" again and again, online and offline "ice breaking" integration.

Network, as a new media marketing method, is creating a new brand marketing position for sporting goods and garment enterprises.

Here, the Internet world is gathering high popularity, and the wind is generally roaring.

The emergence of new media has made the brand enterprises feel the unlimited potential of the Internet world, and let the brand enterprises have to rack their brains to play some new tricks.

Brand enterprises use new media to create topics, participate in topics and guide topics. The traditional dry one-way communication has been subverted, and Jinjiang brand network marketing has entered the "three dimensional era".

Phenomenon, "build community", "weaving neck" new media marketing quietly rising

Do not avoid relatives but do not avoid suspicion.

In the first half of 2011, shoe material industry was still in a state of labor shortage. In the second half of this year, some enterprises in Wenzhou went bankrupt, some workers moved back to coastal areas, and the shortage of labor in Quanzhou shoe material enterprises eased slightly.

However, in order to better cope with recruitment problems next year, suppliers have taken relevant measures.

First, improve the welfare benefits of employees, such as subsidies to employees, reimbursement of travel expenses, etc., to mobilize the enthusiasm of employees; two, strive to retain the old staff, generally speaking, recruit new employees every year to retrain, virtually increase a lot of workload, and the old employees are familiar with the environment of the company, and the efficiency is also high.

Therefore, enterprises should first retain old employees, recruit new employees, and three, stabilize middle management.

There is no change in middle management, and the mobility of employees will be relatively small.

Four, recruit skilled workers through talent network.

Now the manpower cost is getting higher and higher. The average annual rate of increase is 10%. Compared with 2010, the average labor cost increased by more than 15% in 2011, and the wage increase of some workers reached 20%.

Coupled with the increasing cost of raw materials, shoe factories are facing great pressure. Therefore, they must be reduced by other means, otherwise they will be difficult to survive.

First, process pformation.

The traditional process is reintegrated, shortening the production line, simplifying the process and reducing the number of employed personnel.

For example, after the process is reformed, 2 or 3 people can complete the process before, and now only 1 people can complete it.

Two, we should adjust raw materials and their prices without blindly placing orders.

It can meet customer's standards and satisfy customers' needs as far as possible. If the conditions of customers are too harsh, demanding high technology and lowering prices, enterprises must communicate with them.

Not really.