Decathlon Sports Products Settled In Guizhou Gymnasium
Recently, the world's leading
Sports goods
Retailer Decathlon sent a new store signing from Guizhou, Guizhou stadium shopping center, and is scheduled to open in December.
Since 2010, Decathlon has targeted China.
Market expansion
It has obviously increased speed. Not only has it made remarkable achievements in the opening of 15 new stores, but recently, Decathlon has been sending news of its new signing projects in Wuhan, Zhongshan, Huaian, Chengdu, Fuzhou, Xiamen and Nanjing.
Decathlon's vision of opening 150 stores in the Chinese market before 2015 is gradually becoming a reality.
It is reported that the Decathlon Guizhou stadium project is located at Yingbin Avenue, Zunyi Road, Nanming District, Guiyang. It is located on the first floor of the comprehensive gymnasium of Guizhou gymnasium, which radiates nearly 3 million people in the whole Guiyang main city area.
The shopping centre has a sales area of about 3000 square meters, and has maintained the standard of Decathlon, that is, it has 20 sports passion brands and nearly 35000 sports products, covering more than 60 different sports.
The products involved are suitable for all sports enthusiasts from beginner to professional.
The location of Decathlon Guizhou stadium project also retains the characteristics of Decathlon, which is located in the future commercial development area of the city, and is located in the main road of convenient pportation.
It is worth mentioning that Decathlon is committed to the development of shopping malls, focusing on the building of the "sports experience shopping mall" mode, that is, the establishment of a city is not just sales.
Sports goods
The mall is a place where customers are willing to experience sports.
Every shopping mall has free sports grounds for customers to use, and there are separate parking lots for customers who drive to shopping. This kind of investment which seems to be of no help to the business volume just provides strong support for Decathlon in striving for loyal customers.
The sports and leisure atmosphere around the shopping mall is also a major consideration for Decathlon's location.
The gymnasium of the Guizhou Provincial Gymnasium is not only rich in sports competitions, but also the national fitness Plaza, which has more than 2000 people in various sports activities every day.
According to the relevant person in charge of Decathlon market, the opening of Decathlon Guizhou stadium project will fill the gap of international retailers in Guiyang sports market and create a unique national fitness business atmosphere for Guiyang and even the entire Yunnan Guizhou region.
"At that time, the shopping mall will bring the self concept sports consumption experience of Decathlon concept shopping mall to many local sports people who love sports."
The person in charge said.
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