Domestic Shoe Enterprises: Poor But Changing All The Time.

Reporters learned from the China Leather Association, in the first half of this year, Sichuan

For the first time, there are negative growth. Among thousands of foreign shoe enterprises in Sichuan, the enterprises that sell independent brands do not exceed 10%.

The average export price of each pair of shoes in Sichuan is US $5, but the average price of high-end brand shoes of AI Man International Limited has reached an astonishing 400 euro in European market.

Reporters in the interview learned that, because of the recession, AI min International Limited is also facing difficulties.

In order to consolidate customers in the international market, the company will cooperate with R & D and sales departments to set unit price when designing products, and improve production efficiency through manufacturing technology to reduce product cost.

The display cabinet of AI min company displays a pair of classic flavour women's shoes. Peony and concentric knot are all design inspiration for shoes. Embroidery, frill, knots of Chinese knots and other design elements are applied to the shoe body, both with "Chinese style" and fashion sense.

Reporters learned that AI min company will invest 70% of its annual profits in R & D, and it seems that shoe companies only focus on R & D to be based on the international market.

"Now the external demand is sluggish, many people say that the export business is difficult to do, but in fact, the number of people wearing shoes has not decreased.

It is still a sunrise industry, and China will become a big consumer of world shoe brands in the future.

Liu Qiongying, chairman of AI min international company, said she still had confidence in China's footwear industry.

Reporters learned that the recent China International

The China International Footwear Exhibition and China International bags, fur clothing and apparel show are very concerned about the important role of fashion and creativity in enhancing the image of shoe companies.

It is reported that one of the biggest highlights of the international leather exhibition is the "D-together" area, which has become the most popular part of the exhibition every year.

This year, the international footwear design competition is held in the region every year. The award-winning works and renderings of the "leather logo Cup" footwear and leather design competition in China are selected to show the latest fashions of all kinds of shoes and match with the famous leather products in China. The purpose is to enhance the fashion of China International Footwear Exhibition, enrich the exhibition contents of the exhibition hall, and lead the fashion trend.

In addition to attracting business managers, designers, domestic and foreign purchasers and ordinary consumers to come to see the exhibition, teachers from many colleges and universities in the Yangtze River Delta have organized a group visit to students, observing the design concept and understanding the trend of footwear industry.

"Poverty will change, change will pass, and general rule will be long."

In the adjustment period of the world economy, the low speed growth is an automatic protection for the leather industry's foreign trade.

China Leather Association official said that China International Leather Exhibition has positive positive energy to lead the development of the industry, show the achievements and potential of pformation and upgrading, realize the cooperation and win win between buyers and exhibitors through exhibitors' domestic sales, and further guide enterprises to grasp the direction of market development, and correctly plan investment and production, so as to form a more balanced, more efficient and dynamic development pattern.