Brand Operation To Create Competitiveness Of Zhejiang Garment Enterprises

Recently,

The list of clothing competitiveness brands is announced in Hangzhou, and the list made by the Times Business Research Institute and chain store magazine shows that Semir, Shanshan and YOUNGOR rank the top three.

Among them, Semir clothing in 2010, China's apparel industry revenue, sales, profits are among the top 100.

Ranking first in the list.

Successful representative of brand operation

In the ranking of clothing brand competitiveness in Zhejiang, the top ten ranked relatively stable.

Luo Meng and Busen quit the top ten.

Akimizu Ito and Tai Zi long are replaced by them.

Jiang Yijun, general manager of the times joint media agency, said that this year's clothing competitiveness has two successful representatives in brand operation.

First, the representative of Wenzhou leisure wear enterprise, Semir clothing, Semir in 09 years with the United States McKinsey Co in depth cooperation, through multi brand operation, in March 2011 in Shenzhen listing.

In one fell swoop, it becomes a typical representative of Zhejiang's clothing brand operation.

Two is the first time to enter the list of Hangzhou women's clothing business - autumn water people.

The unique lady concept makes the autumn women in the numerous women's clothing market unique.

"This shows that the pformation of garment enterprises from production intensive to brand operation has given the apparel industry a new trend.

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Jiang Yijun said.

The group of private enterprises is the main body.

In the latest fashion in Zhejiang

In the top 50 companies, except Huafu group and Hualian Group, the rest are private enterprises.

Among them, six garment enterprises enter the capital market, such as YOUNGOR, Shanshan, Semir and so on.

YOUNGOR group has become a leading garment manufacturer in Zhejiang with a revenue of 58 billion 100 million yuan.

"Although most of the revenues from YOUNGOR, Shanshan and other enterprises come from real estate and trade, clothing production is still the core of these enterprises' operation in the capital market."

Chen Yunjie, director of City Research Institute of the Business Research Institute of the times.

6 small and medium enterprises enter the rankings

In the newly released list, 6 companies entered the list of top 50 companies.

They are Akimizu Ito, GXG, Pepe Bea Bea's children's clothing, insist on me, October mommy and so on.

Products related to leisure, children's clothing, maternity dress and so on.

"Although these enterprises can not compare with large garment manufacturers, they have strong competitiveness in brand operation."

Jiang Yijun commented.

According to the charts, we see that more and more enterprises are beginning to realize the importance of brand management.

In recent years, many garment manufacturers have introduced venture capital to achieve the purpose of brand management.

Zi Long has implemented brand operation and chain operation in an all-round way, and has joined the revival investment consulting company to introduce venture capital, which has greatly accelerated the pace of financing and listing, and has also given the development of "Tai Zi Long" brand operation.

Ranked seventh in the rankings.

Jiang Yijun analysis shows that the number of garment enterprises in Zhejiang has increased significantly with Vc firm. This is a good phenomenon, which shows that the listing and expansion of excellent enterprises are no longer a dream.

Mainly concentrated in four districts of Wen Hang Yong Shao.

Judging from the geographical division, Zhejiang clothing enterprises are mainly concentrated in Wenzhou (16), Hangzhou (11), Ningbo (7), Shaoxing (6) and other four cities.

The number of comprehensive enterprises in four cities of Wen Hang Yong Shao accounted for 90% of the total number of the province.

Wenzhou, Hangzhou and Ningbo have gradually become the headquarters economic center of the clothing industry.

Since the beginning of 2009, the enterprises in Shaoxing have been on a downward trend. Why? In the view of the Times Business Research Institute, the Shaoxing area still has the intensive production road, less capital investment in the brand operation, and the weakening of the competitiveness of the garment enterprises, thus affecting the development of the enterprises.

It can be seen that the implementation of the brand operation strategy is the basis for the garment enterprises to become bigger and stronger.