Traditional Foundry Enterprises For Electric Business Brand Processing

The development not only promotes the channel pformation of the traditional brand enterprises, but also has an impact on the traditional operation mode of the processing enterprises.

With the continuous weakening of internal and external demand, and the increasing cost of raw materials and workers' wages, more and more traditional OEM enterprises have begun to participate in the supply chain of e-commerce.

For e-commerce brand foundry

For OEM enterprises, there are two directions in their pformation: one is to follow the development of Internet brands, to take orders from some big suppliers; the two is to create private brands and use e-commerce to achieve domestic sales.

With over 20 years of experience in foundry.

Xin dolphin Island Clothing Co., Ltd. is facing such a pformation period. Xin dolphin island is mainly made up of jeans, and has long been a domestic brand OEM for stone lions, such as Bryan and Magan.

As the jeans production season is quite obvious, in order to replenish the order in the off-season, Xin dolphin began to try to accept some OEM orders of the e-commerce enterprises.

"This is the viishow network explosion this summer."

In the showroom of Xin dolphin Island, Gan Zhewei, an e-commerce manager, pointed to a

Told reporters.

It is understood that Gan zhe Wei's viishow is a rapidly rising brand of Xiamen electric business.

"The order of e-commerce brand usually appears in the traditional off-season, which has a great complement to the factory's production plan."

In addition, for OEM enterprises, orders for e-business enterprises need not be changed much, most of which are minor changes in the supply chain, or adjustment of production lines.

Our city has become an important source of distribution for online sellers.

According to statistics, more than 60% of the products of shoes and clothing are available in our city. Nearly 80% of Taobao's cotton and down garments are produced in the market.

Transformation of e-commerce brand

In addition to the pformation of the foundry industry, there is another way to pform the brand.

However, apart from the need of independent research and development capabilities, the huge marketing and channel costs are testing the foundry enterprises.

The development of the electricity supplier provides the possibility for the pformation of the OEM enterprise to make the brand.

According to the industry estimates, relying on Internet sales, only using the traditional 1/5 time and 1/40 input, can create a well-known network brand.

Kell's clothing is a case of successful pformation.

In the second half of 2010, Kell made garments based on foreign trade.

Because they are mature.

The advantage is only on the line for more than a year, with sales exceeding 100 million yuan, becoming a well-known brand of "Tao".

Xin dolphin Island tried to pick up some electricity supplier orders, but also registered a new brand, Boss Rogge, which was launched in September this year.

In addition to choosing to build online brand businesses at the very beginning, more companies are trying to re engineer the online brand after trying to mold the offline brand.

Since 1996, the Dongxing bags for foreign brands have been launched. 5 years ago, it launched its own brand kdnu, mainly selling student bags.

However, after several years of trial, the high cost of offline channels and the short selling cycle of student bags have been troubling enterprises.

For this reason, from March this year, cadillu began to try to supplement online sales as a supplement to the Internet, with the advantages of product production plus the formal authorization of cartoon image network. After 3 to May groping, the sales volume of the network increased rapidly from July to August, and reached about 3000000 yuan in August.