Luxury Goods In Guangdong Are On Sale Or Reduced By Buyers.

Visiting

Some luxury brands also joined the discount season. Some even sounded the discount horn in advance of the month. However, unlike other brands, the labels of the "Big Bang" goods were different. Luxury goods were only low-key discounts, and no discount labels were issued. Only when they entered the store and consulted the salesmen, the salesmen would report a discount of 6~7 fold for some of the products.

"Luxury discount itself implies the weakness of luxury brand sales. Moreover, domestic consumers are more rational in pursuit of luxury goods, pursuing individualization, and the impact of the global economic environment will inevitably lead to the luxury industry."

Senior analyst of luxury industry admitted to the author.

30% the rich buy less luxuries.

The earnings data released by several luxury listed companies show that their sales growth in China has declined significantly.

Some agencies even judged that about 30% of the Chinese tycoons would reduce their spending on luxury goods.

Burberry group said in a statement on Tuesday that sales of the group's stores for more than a year increased by zero in the 10 week ending September 8th.

This is far below the same store sales growth of 6% in the first quarter ended June 30th.

Burberry group later said that the company's annual profit forecast may be at the bottom of the market forecast.

According to reports, Burberry financial controller Stacy Cartwrigh (StaceyCartwright) said: "we know that we are not the only ones affected."

She also said that other brands with a long history of "time-honored brands" were also affected.

The comments were seen as an ominous sign of the luxury industry and caused a strong reaction from the luxury goods industry. PPR, Louis Weedon and Switzerland were all hit by a sharp fall in share prices.

In fact, Prada's earnings report shows that its market share in China has declined by 25% over its 12 month high.

In addition, the market share of LV and Tiffany has declined in recent years in China.

I understand that the watch industry also showed signs of weakening demand.

According to the introduction, Switzerland's peak group watches and jewellery brand Cartire CEO fu na has recently revealed that China's demand for high-end Cartire watches is slowing down.

China's largest list retailer Hendry Holdings Limited has also revealed that the demand for high-end watches has slowed to single digits in recent months.

Why do prices rise every year?

On the one hand is

The news of the card data is weak and the demand is weak. On the other hand, the luxury brand has not slowed down its preparatory price increase.

Earlier, it was reported that some luxury giants including Lu Wei Ming Xuan group, its brand LV, and Prada (its brand PRADA, etc.) began to consider raising prices.

Just now, Miss Lin, who bought a Chanel at Tai Koo Hui, told the author, "the salesperson who has Chanel told me that this brand may soon increase in price. It is very likely that the price difference between Guangzhou and Hongkong will not be too big."

Insiders say that mid year discount is an episode of luxury marketing, and rising prices and expanding new stores are the main theme of brand development.

Italy luxury goods company Giorgio Armani (Giorgio Armani SpA) announced in June this year that it will add 100 more on the basis of 289 stores in mainland China.

Germany's Hugo Boss AG said in May this year that it will have nearly 150 stores in mainland China in the next three years.

Luxury buyer Xiao Fan told the author, "the price of luxury is already an annual example, the key is to see the different time points of each price rise."

Besides, how to maintain the brand status and marketing strategy of luxury goods without increasing prices?

But there are also market participants who question the price increase.

At the same time, this is only one of the means of brand game. Is it true that consumers will really pay for it?