The Main Channel Construction Is The Focus Of Marketing Innovation.

From the point of view of product marketing,

How to enter the market quickly depends on whether the enterprise has the main access to the market.

Many of our businesses have many products.

That is to say, we have products before we sell products.

When we suddenly entered the market, we suddenly realized that we had no access to the market.

So we began to think of borrowing, borrowing agents, distributors' network resources.

After this war, two aspects happen simultaneously, on the one hand, from the market terminal competition, on the other hand, from the struggle between agents, distributors and manufacturers.

Handle well, win more, deal with badly, and relieve relations.

How to control agents and distributors is not only a matter for manufacturers to consider every day? Of course, anyone who has money will make money, but the problem is that everyone wants to get more profits.

Therefore, from the perspective of channel strategy, enterprising enterprises are considering building their own channels or integrating certain resources to achieve the purpose of controlling the channel.

The key to success in the business of rewriting market competition lies in holding channels or building main channels. Only in this way can manufacturers win the final competition.

What is the main channel? From the traditional point of view, the main channel is the channel for products to flow to the market. It is mainly composed of agents, distributors, wholesalers and terminals.

The speed of flow depends on the number of rings in circulation.

Therefore, the mode of main channel is different from different enterprises.

The main channel mode can be divided into agency mode, circulation mode, agent + circulation mode, electronic channel, flat channel terminal mode (channel and terminal combined into one).

The successful application of these models is based on

Different factors are selectively established.

Therefore, as long as enterprises have backbone channels, the resistance of enterprises to enter the market will be reduced a lot.

In the final analysis, the main channel is actually the evolution of the market shopping mode, from the evolution of traditional stores and supermarkets to online shopping, and then to the purchase and sale after the experience, and finally to the service mode of distribution or consumption.

The fundamental reason is that red wine marketers are continuing to seize new main channels.

Therefore, whoever can catch up with the trend of the main channel will be able to make the best of the market and make the market share bigger and stronger.

In addition, the auxiliary channel is only to join the market distribution and services, mainly to provide two channels and three channel services to the main channel forgotten and unable to serve customers.

This may prompt new business services, or simply encrypt market outlets.

Therefore, in the construction of the main channel and auxiliary channel, we must distinguish the primary and secondary points, distinguish the trend and direction of the market network distribution, and build the main channel and auxiliary channel into a three-dimensional network that closely serves consumers through the echelon construction, and form the overall service ability under the three layers or multilayer of the backbone network, auxiliary channel and dense network.

Of course, in actual operation, we should pay attention to the evolution trend of main channel and sub trunk channel. Only by controlling the trend and constantly cultivating new main passages can we last forever.

For enterprises with lofty ideals, borrowing channels is not as good as borrowing.

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Perhaps, after 1-2 years of hard farming, enterprises have the foundation of quick charge.

Never do the pattern of not being grounded, so that there is no way to survive but to die.