Footwear Industry Encountered Reshuffle Innovation Way To Find A Way Out

Just in tradition

When Daphne encountered the dilemma of electricity supplier development, the global shoe giants Nike, Adidas and so on also announced the closure of their own factories in China. All of these reflected the situation faced by China's footwear industry: on the one hand, the cost of raw materials and labor rose rapidly, and the advantages of "made in China" were no longer. On the other hand, export orders were sharply reduced, and international trade disputes continued.

China's footwear industry has reached a crucial crossroads.

How should the domestic footwear industry face these difficulties?

In the shoe area of the two floor of Zhengda Plaza, Lujiazui, Pudong, Shanghai, the reporter saw a bit cold and cheerless and few customers. Even some new products that just appeared on the market had launched promotional advertisements. The shoe saleswoman, Miss Chen, told reporters that she had sold shoes for more than 1 years in the shopping mall, and witnessed the closure of many shoe brands.

Salesmen at shoe stores say there are several brands like Daphne, AOKANG, fortune birds and so on, and several of them have been withdrawn 2 months before the basic listing.

Pan Zhiwei is the president of a shoe company in China. When it comes to the withdrawal of some brands, he thinks that he is basically forced. Now the mall is taking the form of free rent from the sales volume. If businesses fail to meet the expectations of the shopping malls, they will be invited out by the mall to absorb new brands.

Pan Zhiwei said frankly, the expectations of all shoes were relatively high at the beginning of the year, and the consumption volume was not satisfactory. However, the direct result of failing to achieve the expected goal is to survive. Many shoe companies are now facing high inventories.

Pan Zhiwei, founder of the West Village brand, said that if we want to reduce our inventory to normal level, a better way is to fight the price war and knock down the stock.

So this year, we see that there is a wave of price wars at an earlier stage.

But if your sales volume can't rise, it must be a decline in profit.

It is understood that the current domestic

There are three modes of operation, one is pure processing enterprises, the other is brand operation, and the other is the combination of both factories and brands. The most influential one is the pure processing enterprises without their own brands. These enterprises simply accept orders because they do not have their own brands and channels. When market demand falls, it is difficult to adjust.

Pan Zhiwei, founder of the West Village name brand, said that the future may face a big shuffle, whether it is for production enterprises or market oriented enterprises, will face such a process.

The Pearl River Delta region has a relatively large impact. We often hear the company go bankrupt, and that factory can't go on.

Manufacturing industry should take part in international competition in an innovative way.

It should be said that China's manufacturing industry is facing more than a day of difficulties. The key now is how to find a solution.

On the second annual China overseas investment annual meeting held by finance channel recently, the participants also elaborated how to get rid of the difficult position of the manufacturing industry and "go out" and participate in the international competition. Let's listen to the experts' opinions.

Zhang Xiaoqiang, deputy director of the national development and Reform Commission, said that, for example, some of the best quality enterprises in the world have become more lenient because of the shrinking market. They hope to introduce new strategic partners. Some countries that are in debt crisis have to sell government shareholding enterprises or part of their shares in order to repay debts. Many countries have more open and welcome attitude towards investment including Chinese enterprises.

Su Bo, Vice Minister of the Ministry of industry and information, said that we should actively build a public service platform to promote enterprises to "go out", help enterprises to analyze the international market environment, investment opportunities and possible market risks, and vigorously develop specialized intermediary service agencies to provide professional services such as law, finance, assessment, intellectual property rights for industrial enterprises to "go out".

Zhao Qizheng, member of the Standing Committee of the CPPCC National Committee and director of the Foreign Affairs Committee, said that "going abroad" can promote domestic economic development and partly alleviate the contradiction between insufficient domestic resources and market saturation.

Experts said that in addition to taking the opportunity to go out, the domestic enterprises should also try overseas investment methods such as overseas mergers and acquisitions, equity replacement and brand promotion, so as to improve the level of international operation.

Chen Jingwei, chairman of Jingwei group, chairman of the China Chamber of Commerce, said that the global economic recovery is struggling. All of these are changing the original global economic structure. Under this background, China's economy must advance steadily and steadily, and it must continue to unswervingly implement the development strategy of "going global" and importing together.

Zhong Yu, President of the China Federation of enterprises and China Entrepreneur Association, said that this requires that the majority of enterprises should grasp the new trend of international market changes, adjust their development strategies in a timely and effective manner, and pay more attention to improving their core competence.