Russian Clothing: Nearly Half Imported From China

Russians are increasingly paying attention to their personal style and image. With the growth of Russian economy, the purpose of dressing has become a manifestation of personal style by meeting basic needs.

Therefore, even during the global recession in 2008, Russians still bought clothes; after half a year of recession in other European countries, Japan and the United States, the Russian retail market slowed down, and the rate of recovery was faster than that of the above-mentioned countries.

In addition, the trend of advocating brand has been reduced and replaced by personal style. Kim and Afanasieva have made clear this point.

Russians are willing to try new things and thirst for better quality. clothing 。 They know how to evaluate sewing level, cloth quality and tailoring skills.

74% of the Russians said they could afford to spend money, especially clothes.

With the rise of fast fashion, Russians are buying new clothes more frequently. The fast fashion shop always changes its product series several times every quarter, and the medium price brand will add new every two to four weeks.

Fashion and fashion are now popular, and fashion is the index of fashion. Therefore, the turnover of international retail brands such as Zara, H&M, River Island, Topshop and Mexx is booming. Jeans brand Such as Levi, s, GAP and American Eagle are becoming more and more stable.

In 1990s, many people thought China was inferior and counterfeit. Product distribution center Today, this stereotype has been reduced. In fact, most of the products of large fashion enterprises are manufactured in the mainland of China and other Asian countries.

Nearly 50% of sportswear, T-Shirts, trousers, coats, short coats, skirts and knitwear imported from Russia are imported from China.

Now, the growth rate of global retail brands is nearly two times that of Russian local clothing companies, and the gap between 2009 and 2011 has increased to 40%.