There Are Some Discounts In Guangzhou Shopping Malls.

"Golden nine silver ten" coming

Shopping malls continue to offer discount promotions.

With the advent of "golden nine silver ten", Guangzhou has entered the discount season.

Previously, 50 percent off of the members discounted or even dropped to 70 percent off. In many shopping malls, struggling to compete for "discount" attracted numerous attention while consumers were somewhat depressed. "This time, the discount of many shopping malls seems not to be so cost-effective."

The reporter interviewed found that there are indeed some "discounted" discounts in the discount season, and still need to spend more time to compare the items that want to be cheaply and good-looking.

Embarrassment one: low discount is a gimmick.

A few major department stores have previously played a general discount of 50 percent off, and the news of 70 percent off this year has made many consumers eager to move.

The reporter once heard a middle-aged man excitedly calling in public places: "today's department store is 62% off!"

But many consumers are disappointed that, "to the scene, only to find that 70 percent off of the real goods are not many."

Ms. Zhou told consumers that she had gone to a few discounts, "a shopping mall said it was 70 percent off, but only a small part."

Counter to participate in activities.

In addition, reporters also found that a department store in a brand counters, such as buying two pieces can only play 50 percent off, buy 3 pieces to play 62% off.

Embarrassment two: the new style is only 20 percent off.

In addition, most of the discount items are old ones, and the best new ones are only 20 percent off.

Reporters in front of a well-known domestic brand counters, compared with other counters, the sales staff of the counter is obviously more than customers.

The reporter asked before that the old section of the counter was completely withdrawn, the scene was all new, and the price was over 1000 yuan, Miss sales told reporters.

Currently only 10 percent off.

The reporter visited another department store and found that most of the new ones in autumn only had a 15% off discount.

An Aunt Chen told reporters at the scene, "I can afford to buy new models, but the key is that the new one or two months will be discounted, not cost-effective."

Embarrassment three: low discount is the old one.

In a series of discounts, many consumers also found that the discount products in the mall were mixed with many styles of last year or even the previous year.

Famous in a department store

Brand counters, sales ladies flicker that a style for the classic brand.

But customer Xiao Li said, "I pay attention to this brand every year, which I bought last year."

In another department store, reporters saw a crowd of people packed up before an international famous brand counter, but the reporters took a closer look, basically the same style.

There are many pieces, and the style is mostly the year before last year.

A shopping guide told reporters, "these goods are shipped from factories temporarily, many of which are the previous inventory of manufacturers."

Embarrassment four: special is not professional.

"In the afternoon, when I go in, I still need to check the tickets. How did I not see anyone who checked the tickets when I came out, and the people outside casually entered?" Miss Wang, a member of the platinum card in a shopping mall, told reporters that she had received this before.

The information and admission ticket, "I thought it was a special member, but I didn't expect everyone to come in."

Reporters have also learned from various sources that there are praise and support for the franchise of the relevant members. "For businessmen, it is more desirable that more high-end members will enter the shopping mall. If there is no threshold, there will be many people, and some high-end customers will not enjoy the benefits of membership."

A deep industry insider told reporters.

Phenomenon: "discount" for many shopping malls in Yangcheng

Last Friday, the friendship store launched a promotional campaign of "62% off internal shopping unions".

Shoes, leather goods, bags, bedclothes, children's clothing and most other commodities for the first time hit the lowest 62% off discount; electrical appliances 7 to 12% off, part of the low to 50 percent off, the full consumption of coupons.

As soon as the news came out, it immediately attracted much attention.

And second days later, Guangzhou Wangfujing also launched the "special time 70 percent off night Pu special" special purchase activities, clothing, women's shoes, most commodities 70 percent off, leather goods and bags 55% off, members can enjoy 20 percent off discount.

At the time of friendship and Wangfujing's discounts and fuel consumption, the Beijing Road shop of Guang Bai Department Store launched a "wearing out class final clearance", which was as low as 70 percent off, and doubled the score.

Reporters visited to understand that along with the Mid Autumn Festival and the national day double festival approaching, the discount sales promotion activities in Guangzhou shopping malls intensified. For example, the modern department stores also held 10th anniversary large-scale promotional activities.

Yesterday, the six stores were linked to the whole market, "400 to 1100", "equivalent to 64% off of the discount."

Modern department stores responsible person said.

Double consumption topics

Industry: there are differences between brands and profits.

Insiders say that consumers prefer goods to three when choosing discounts.

In addition, with the rise of discount venues for high-end customers, some consumers have more choices on the one hand, and there are still some restrictions on the discount they enjoy.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said that this situation is related to the current mainstream mode of operation of department stores. "In the mid 90s of last century, the way of sharing the counters was essentially a form of counter rental, so most of the shopping malls were now selling businesses rather than operating commodities, and even some special sales were also salesmen of factories."

The real right and control right of commodities are not located in the retail enterprises. Therefore, when it comes to the full court discount, the rate of unified promotion and profit making will be more difficult. Huang Wenjie said, "although the whole audience is 70 percent off, it can not be fully 70 percent off.

Therefore, some special counters can be clearly stated as "no participation in activities" during the promotion period.

In addition, there are differences in the grades of department stores, some of them come in, some are first-class agents, some are dealers, which also leads to differences in brand profits.

"The price and cost strategy of each enterprise are different. Some will raise the selling price very much, and the profit margin will be larger. Some businesses are going to have a low price strategy and let the price space be small."

Huang Wenjie said that with the different operating rhythm of different enterprises, the price cycle of enterprises themselves will not necessarily match the promotion cycle of shopping malls.