Home Textiles And Accessories Expo: New Blue Ocean For Parity Products

The New International Expo Center in Pudong, Shanghai, ushered in the annual China International Home Textiles and accessories (autumn and winter).

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A total of 1330 enterprises from 29 countries and regions in the world have participated in the exhibition. The exhibition area has reached 138 thousand square meters. The total area of exhibitors, the number of exhibitors and the international and regional sources have increased by 9% over the previous year.

Wang Tiankai, President of China Textile Industry Federation, honorary chairman Du Yuzhou, Xu Kunyuan, Lin Naiji, vice chairman Zhang Yankai, Sun Ruizhe, Xia Lingmin, consultant, vice secretary of the Party committee, Secretary of discipline inspection, vice chairman of the China Textile Association of the China Council of trade promotion, chairman of the China Textile Association and other leaders visited the exhibition site for the first time.

Confidence and gold price performance ratio

The audience who came to the 2012 home textile show is generally reflected in two words: beautiful.

When the reporter first released the photo of the home textile exhibition in micro-blog, many professionals immediately asked for the exhibition for a few days, whether to catch up with them and so on.

Why do spectators and exhibitors have such confidence in this home textile event? At such a time of economic downturn, we will know a few things besides the eye stand display, perhaps we will follow several special booths to visit the road map.

The first day of the exhibition, China

Wang Tiankai, President of the Federation, visited Turkey, Italy, Greece, India and other exhibitors, as well as local famous brands and other exhibitors.

Wang Tiankai saw a new silk embroidery bed worth 30 thousand yuan at the dream orchid group booth.

Qian Yuebao, chairman of Meng Lan group, said that in the first half of this year, the company's exports increased by 50% over the same period last year.

Wang Tiankai said: "in an unfavorable environment, it is not easy for enterprises to maintain export growth, and our brand needs to play a new concept."

At the same time, Du Yuzhou, honorary president of the China Textile Industry Federation, inquired about the sales situation of fabric products at the walthai booth, and encouraged enterprises to improve their R & D capability. They should focus on enhancing the cultural value and design of products. Only by grasping these two points can we seize the market.

Du Yuzhou said: "in color design, there are no bad colors, only bad matches.

The trend of modern fashion should be more study of color change, designers should pay attention to the coloring of the overall color.

Visiting a Chinese owned Italy.

At the booth of MDVCASA, Xu Kunyuan, honorary president of the China Textile Industry Federation, praised the personalized design of the brand. "We must not be superstitious about international brands. Although we have introduced first-class teams and brands, it is very important to take root in China.

The brand must be combined with Chinese culture, so that there will be a market.

Several leading roadmap shows the future development of home textile industry and enterprises.

Xu Kunyuan, honorary president of the China Textile Industry Federation, has repeatedly encouraged enterprises to make an issue on the "overall package".

While visiting several brands that focus on originality, Xu Kunyuan has repeatedly asked whether enterprises have channel building for e-commerce and so on. We must pay attention to the future development space of online shopping and so on.

Confidence is more important than gold! In the opening ceremony of the home textile exhibition, there is such a sentence everywhere in the exhibition.

Admittedly, confidence comes from the reverse growth of the industry. This is the result of the home textile industry as well as the market demand.

The 1330 companies not only bring new products, but also a firm belief in the road of home textile industry. Such enthusiasm is indeed more valuable than gold.

To change, to laugh better.

There is a saying: laugh till the end is the best!

For China's 10 billion market, the home textile industry will never have an end.

However, how to laugh and how to laugh in this process is a question that has been discussed in the industry related to "living".

Yang Zhaohua, vice president of the China Textile Association and the vice chairman of the China Textile Association of the China Council for trade promotion, told reporters during the exhibition: "change is innovation. Now, for some small and medium-sized enterprises, only by keeping abreast of changes in the industry and changing the market will there be opportunities for survival and development.

To change is a topic that must be faced by home textile enterprises in this era.

Yang Zhaohua said that due to the introduction of real estate regulation policies in recent years, the purchase behavior has slowed down, and the home textile market has gradually changed from rigid demand to family humanization needs.

Although data from the first quarter of 2012 show that the profits of home textile enterprises are decreasing and the profit growth rate is decreasing, enterprises are facing a series of difficulties, such as labor and logistics costs rising, and terminal products retail prices.

Even so, some small and medium-sized enterprises show their own characteristics in the two or three line market of home textile market.

Yang Zhaohua said, "now that the industry is changing, we must change.

Small and medium-sized enterprises can not only be the followers of big brands. The characteristics of second line brand products are very important. If they do not have their own characteristics, they will not innovate. In the future two or three line market, the strength of small and medium-sized enterprises is difficult to compete with the brand of the first line brands.

Therefore, small and medium-sized enterprises should take the initiative and take the road of characteristics.

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New blue ocean for parity products

High cost performance is the favorite word of people in the age of residence.

Online shopping changed the consumption outlook in twenty-first Century, and also affected the development of clothing, food, housing and other industries.

For the home textile industry, the best product price is still the most popular consumption matching scheme.

From the price and sales volume in the first quarter of this year, the price is inversely proportional to sales volume.

When prices rise, sales fall, and prices fall and sales increase, this shows that consumers prefer products with higher cost performance.

When it comes to this problem, Yang Zhaohua said, "the slowdown in the economic situation and the direct impact on domestic textile consumption is that consumers are more inclined to buy parity products, which is also determined by the strong rigid demand of the domestic market.

We should hold a cautiously optimistic attitude. Of course, this optimism is not blind optimism, but based on the performance of today's home textile market.

When the industry is changing, new channels need to emerge.

The development of foreign textile market is relatively mature, brand reputation is the first, and the main channel is from Shang Chao.

For example, WAL-MART can reach thousands, and can achieve unified orders, unified distribution, save a lot of costs, and then they will lower the price and give profits to consumers.

However, domestic channels are small and scattered, and there is no intensification. The cost is naturally high, and more than 60% of the profits in the middle have been given to circulation. This will not only make consumers less benefit, but also enterprises will not profit.

Yang Zhaohua said, this is also the bottleneck encountered in the development process of the home textile industry.

How to achieve parity? The enterprises themselves are trying to find ways to put their hopes on the new blue ocean -- e-commerce.

"E-commerce has proved to be a very good model through the development of these years, and plays an important role in promoting the sale of home textiles.

Fewer links, lower costs, more advantages in price than offline, the bottleneck of physical shops can also be fully solved by e-commerce, and because of direct contact with customers, brand has also accelerated the pace of response and adjustment.

Yang Zhaohua said.

Parity, fashion and high cost performance are all new demands of the housing era.

For this era of love "house", home textile culture is developing steadily and healthily. How to have a warm family atmosphere, how to live in a high quality and comfortable environment, how popular culture can enter home, is a topic of concern to consumers.

As Xu Kunyuan said, "what a good brand is, we do not say it ourselves. The market acknowledges that you are a good brand.