Children'S Carrier Pushes The Pformation And Upgrading Of The Sweater Base

Pu Yuan International, known as "carrier for children's wear"

The 2012 winter new product fair and 2013 knitted children's Wear Trend Conference was held in Zhejiang Pu Yuan.

This event provides a platform for merchants to display and display clothing brands. It also enables buyers and distributors to see the great potential of children's clothing city as a professional wholesale market for children's sweaters.

Integrating three functions into one

Pu Yuan International Children's wear city is one of the professional markets in Tongxiang Pu Yuan sweater market.

The basic positioning of the mall is to rely on the abundant sweater industry foundation of Pu Yuan, to fill the gap of children's clothing and children's play market, and apply modern technology.

Management concept, to create a standardized, large-scale, modern first class children's sweater professional wholesale market.

According to Zhao Haiquan, chairman of Zhejiang Guang Lian Real Estate Co., Ltd., Pu Yuan International Children's wear city is committed to building the world's tallest and most fashionable children's wear in China. It is committed to becoming the vogue of Chinese children's fashion and the source of children's fashion. "No distance from the world" is the image orientation of Pu Yuan's children's clothing city.

The children's clothing city project is located in the southern part of the 320 National Road of Pu Yuan Town, the north side of the industrial and Trade Road, the west side of the Tongxiang port, the east side of the prosperous road, and the total area of the project is 75 thousand square meters. The total floor area is five floors, the ground floor is six stories.

Children's clothing city is mainly displayed in children's wear sweater wholesale trade. Other kinds of children's clothing, children's play and other series products are subsidiary. It integrates three functions of display, trade, wholesale and retail.

The mall was officially opened in June 1st of this year, and there are 368 children's sweater wholesalers.

"In this era of opportunities and challenges, only a company that integrates brand, culture, resource value and social responsibility can stand out in the competition of this era and become the best among them."

Speaking of the development plan of Pu Yuan International Children's wear city, Zhao Haiquan said, "we will follow the tenet of" building a large market, promoting great circulation and seeking great development ", and strive to make Pu Yuan International Children's wear city become an exemplary market of Pu Yuan sweater City, making it another important window to show Pu Cheng's Woolen city.

It is understood that the construction of Pu Yuan International Children's wear city meets the needs of Tongxiang, Jiaxing and the Yangtze River Delta.

The need for product sales.

A large number of children's clothing import and export enterprises and distributors have entered the children's wear city, and all kinds of children's clothing and children's wear products have been put into children's clothing city. It has played a very significant role in further expanding the popularity of Tongxiang and Pu Yuan sweater market, the popularity of Pu Yuan International Children's wear city, and the national influence of children's wear market.

In this regard, Puyuan International Children's wear city, Puyuan town party secretary, Pu Management Committee executive deputy director Shen Genchao has a deep understanding.

He said that after more than 20 years of reconstruction and expansion, the market of the Pu Yuan sweater market has been expanding and the market quality has been continuously improving. It has become the largest distribution center of sweaters in China, and has been awarded the honorary title of "the first market of Chinese sweaters" and "the ten major clothing market in China".

The completion of Pu Yuan International Children's wear city is a new starting point for the development of Pu's woolen sweater market.

As a commercial and commercial complex integrating product trading, international trade and electronic commerce, it fills the blanks of the children's sweater, children's clothing and children's play market, and puts forward a new concept of developing e-commerce with physical shopping mall plus online shopping mall, which is conducive to boosting the pformation and upgrading of the Pu market to the diversified clothing market.

Simultaneous startup of online shopping mall

At present, e-commerce has been popularized all over the world, and the Internet has become an indispensable tool for modern businessmen.

The combination of physical mall and online shopping mall, the linkage of physical shops and flagship stores on the Internet Mall can not only enhance the level of information technology, but also bring more business opportunities to businesses.

Based on this, Pu Yuan International Children's wear city invested ten million yuan to build the online shopping mall of Pu Yuan International Children's wear city, so that every entry merchant owns an online shop at the same time as having a physical shop, and ultimately makes the international children's wear city deal more and better operation, so as to realize the co prosperity of the owners, merchants and the market.

According to the introduction, the location of the online shopping mall of the international children's wear city is: Platform + service.

A platform is a platform for businesses to publish information and pactions, a platform for information exchange in the industry, a platform for selling and inventory management, a platform for hiring and hiring, and a platform for supervision and management. Service is to provide value-added services to owners and businesses.

Pu Tong International Children's wear city, with the belief of serving customers, takes pictures of clothing for free, produces homepage of shops, and displays merchandise of merchants.

As of August 31st, 66 businesses had opened shops on e-commerce platforms, and nearly 1000 children's clothing shelves were available, and some businesses realized pactions through e-commerce platforms.