Messi Stores In The United States Will Launch A More Substantial Development In China.

Earlier injection of $15 million stake in Jiapin network.

Messi's department store will develop more substantially in China.

Yesterday, it was learned that MI LAN Business Management Co., Ltd. (hereinafter referred to as "Mi Lan City ole") was the first Chinese city to develop Ortles, and michaera has basically reached a cooperation intention with Jiapin net. It will open up Jiapin net store in Ortles, and all the sources of goods in the store are from Messi department store. At that time, a large number of American brand discount products will be introduced.

The green Milan square, developed by Millan City Ole, is located in Wujiaochang, Shanghai. The project involves outlets, office buildings and so on, with a total investment of about 2000000000 yuan.

Among them, outlets invested about 1000000000 yuan, covering clothing, fur, home textiles,

And other categories, a total of 50 thousand square meters of construction area.

At present, the investment of all outlets has been completed and the investment rate is basically 100%.

Yesterday, orlis officially opened, 50% shops opened at the same time, during the "eleven" golden week opening shops will reach about 80%.

But unlike general orlis in the form of brand franchised stores, the outlets of the green Milan Plaza operate in the form of "brand discount stores + buyer shops", such as Samsonite luggage shops run by factory direct selling stores, and BURBERRY, GUCCI, COACH and so on have not opened stores, but many brands are concentrated in the same buyer's shop.

The total discount 2~5 is not equal.

"Many of our tenants are professional buyers. They will buy in Europe and America.

And bags, etc., and then concentrated in a store in ottles, and buyer shops are very popular overseas. This is a model to test buyers' vision and business ability.

Mr. LAN, director of the city of OLE, said.

It is worth noting that in November of this year, a large number of Messi's products will also appear here.

"Jiapin net has basically settled the cooperation intention with us. It will rent a store in otlees, and then decorate and operate it by itself. All the goods are from Messi department store, which is the main brand in the US. The price is very competitive, for example, all the sections of COACH will appear at a discount price.

But the store brand may not be called Messi directly, but will create a new name.

Mr Hu said.

According to sources close to Jiapin network, Messi stores hope to open a physical store in Shanghai and Beijing by introducing Jiapin net, and introduce a large quantity of goods in Messi's department stores and sell them at a discount price. However, judging from the fact that the store does not play the "Messi" brand, Messi's department stores still have certain risk expectations for the Chinese market, and the supplier of the curve proves that they are still exploring the market.

"The buyer's shop has its advantages and disadvantages. The advantage is that consumers can see new or exclusive goods at low prices, and it is less difficult for merchants in the city of Milan, because direct recruitment of large direct selling stores requires authorization from the agents, while the shops only require the owner to rent.

But the goods in the buyer's shop are more complicated and difficult to control.

The unified cash register reflects the strength of the developers relative to the merchants, because the unified cash register makes the turnover amount first to developers, and then settlement with merchants, which has strong cash flow protection for developers.

But the unified cash register mode may be difficult for international top brand stores.

Lian Po, a financial consumer analyst at Shi Fu, believes that under the current setback, local outlets may usher in a business opportunity, and the key to success lies in goods and prices.