Shanghai Shopping Festival Or Early Release Of "Eleven" Purchasing Power

Under the "weak winter" of a weak consumer economy,

The arrival of the retail industry is a shot in the arm.

Reporters yesterday in Nanjing Road, a number of department stores and the first eight hundred partners to see that the popularity of the store has increased substantially compared with the past.

According to the statistics of the new world city, the sales volume of the mall reached 38 million 200 thousand yuan from 9:30 a.m. to 5:30 a.m. in September 14th, up 89% from the same period last year.

First eight hundred partners yesterday's sales rose 190.33% year-on-year.

At 8 o'clock last night, the two time came to Nanjing road new world city.

It was like that, but the number of queues still reached eight or nine.

Compared with the "cattle" in the end of the year, the number of "cattle" in the shopping malls decreased significantly during the promotion period. A "cattle" introduced this year. This year, the activity was full of 600 yuan to 628 yuan coupon. It was directly asked that its purchase could be 45% off, while the activity of giving 600 yuan to 400 yuan would give 35% off discount price, the lowest to 47% off and 37% off.

According to the market, the coupon price is 52% off, and the selling coupon is 45% off, compared with the 10% difference in the past, the situation can only earn 0.8 yuan in yesterday's situation. Moreover, compared with buying coupons and selling vouchers, the public is more willing to discount the "cattle" directly.

At half past nine last night, the reporter came to Pudong's first eight hundred companion. The popularity of the store increased much more than before. However, it was far from the hot scene of the "golden head" in front of the gold shop in the year of promotion. A S saleswoman said that the coupon was only limited to the corresponding category A or category C merchandise because of the "600 yuan to send 630 yuan coupon" and "500 yuan to 300 yuan coupons" this year. Gold and luxury goods did not take part in the coupons, so the intensity of the coupons was less than that of the cross year promotions. However, if they were buying clothes or bed goods, the price of the new product 45% off was already full.

Similar to the new world city, the Y8 companion "yellow cattle" also gives a discount of "47% off" and "45% off" for purchasing prices, and even a lot of "cattle" are shouting in the hot brand store, and the enthusiasm is over the salesperson.

The "B" head of the Korean style brand shop in the middle of the shop, a "cow" shouted, "no longer buy no broken code, no goods" to create a tense atmosphere, the reporter saw a 998 yuan of women's windbreaker, just looking for salesmen to try on the upper body for a long time, the salesperson told reporters to buy a direct 47% off to cattle, and then praised the "good-looking good-looking", while helping to send the windbreaker to the counter, while the "yellow cattle" kept selling to reporters. "Today this product is going to be sold out, it's all new, such a cheap price where there is!" then asked reporters to pay cash to him, did not give reporters a shopping ticket. In a family

Reporters experienced the whole process of fitting out, Invoicing plus payment, and added up to less than 3 minutes.

This morning, people in the new world city revealed that the sales volume of the mall reached 38 million 200 thousand yuan, from 9:30 on September 14th to 5:30 the next morning, an increase of 89% over the previous year, and 90 thousand and 700 passenger trips, an increase of 99% over the same period last year.

On the other hand, the first eight hundred partners said that from 9:30 a.m. to 3 a.m. in September 14th, the sales volume of shopping malls increased by 190.33% over the same period last year, and the traffic volume increased by 45% over the same period.

In the late September, efforts to boost sales in the late part of the world will worry that the purchasing power of the "eleven" golden week will be released in advance. For this reason, people in the new world city say that, according to past experience, most of the consumption during the shopping festival is local population, while the "eleven" golden week, including the residents in the suburbs and outskirts, will come to Shanghai for tourism and shopping. Because of the different passenger flow composition, they are not worried about the early release of purchasing power, while the eight hundred partners said that "eleven" will have different concessions to attract consumers.