How To Deal With Problems Encountered In Sales Clothing

For a sales team to maintain sustained and efficient operational capability, effective and continuous training is very necessary.

Traditional training methods emphasize

Teaching skills and knowledge.

"Giving fish" to teach salesmen a more effective way than continuous training can improve efficiency and benefit. How can we create a way of self promotion? I am constantly exploring and negating the practice in practice management training. I summed up the 24 word self enhancement rule of "listing reasons, classifying, analyzing, summarizing, researching and solving problems" for reference.

What is the "24 character self enhancement" rule? It is actually a way to deal with problems, a way of thinking (or pattern), a way of correctly dealing with daily business problems, such as customer objection or refusal, etc. in the long term sales management work, the individual summed up a set of methods that can solve many problems in daily business, which can effectively clear up the train of thought and enable them to grasp the essence of the problem through the phenomenon of "seeing the essence".

In our daily business management through actual inspection, we can deal with a series of problems in the grass-roots business operations effectively.

Suppose a salesperson can visit 15 customers a day, 6 weekdays a week, and can visit 90 customers in a week. For example, 5 of them have concluded a paction, that is, you have been rejected by 85 customers. Every customer refuses you to have "reason". If you regard every customer's refusal as a reason, that is, you will encounter 85 reasons for rejection in a week, and write the above 85 reasons on a blank sheet and mark the serial number.

The 85 refusal reasons can be classified according to the subjective and objective points, such as individuals, products, enterprises, etc. in 3 aspects.

Categories (such as B/C field, two batches, and so on) are classified and classified into 85 categories of "refusal reasons". Note: the rationality of classification plays a key role in solving the problem.

3, careful analysis:

Under the premise of selecting the classification criteria, we should carefully study and analyze the "reasons for rejection", and analyze the customer's speech carefully and categorized them one by one in order to further rationalize the reasons for "Refusal".

The third step is further summarized and summarized, and the "rejection reason" of the same nature is merged to extract the last (substantial) "refusal reason". Generally, there are 1~10 "reasons".

According to the results of the summary, the research strategy can be amended by itself within the scope of its own jurisdiction, and the communication between the active and the competent should be sought, and a reasonable and workable solution should be put forward to the supervisor. Generally, the solution can be prepared with two sets, one for execution and one for backup.

6, solve the problem:

After these 5 steps, the essence of the problem, or the crux of the problem, can be generally clarified.

Finding effective solutions, the final problems can be effectively solved.