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    Textile And Garment Industry: Excellent Industrial Clusters Are Developing Vigorously.

    2012/9/17 10:54:00 25

    Textile And ClothingClothing BrandGarment Industry

     

      

    Textile industry

    Cluster is an important organizational way for the development of China's textile industry's socialization production. Now it has become the main body of China's textile industry.

    To promote the industrial upgrading of China's textile industry cluster is of great strategic significance not only to the pformation of China's textile industry from strong to strong, but also to the sustainable development of the regional economy in the region.


    The industrial level of cluster areas is gradually improving.


    It has been ten years since the first batch of pilot industrial clusters to promote industrial upgrading in 2002.

    In the past ten years, under the guidance of the central policies and guidelines and the concern and support of governments at all levels, the pilot work has made significant progress. The productivity and social production mode of the industrial cluster have made significant progress. The productivity and international competitiveness of many clusters have increased rapidly, the brand effect is obvious, the social responsibility has been strengthened, and the development of industrial clusters in various regions of the country has been promoted.


    Past times,

    Cluster economy

    Spontaneity with obvious market allocation is also extensive.

    Now, economic adjustment starts to go on the track of scientific development. Almost all the clusters have made development plans according to the textile industry's adjustment and revitalization plan and the local regional economic development.

    Clusters are not only more conscious of their development on the basis of scientific and technological progress, brand cultivation and public services, but also regard energy conservation, emission reduction and environmental governance as important goals for development.


    In the early days of cluster development, many enterprises are unwilling to invest in R & D because they do not have independent R & D capability, and can only imitate new products developed by others, resulting in shorter and shorter life cycle of new products and increased R & D risks.

    Now, with the development of cluster industry, more and more enterprises are aware of the importance of independent R & D innovation. They have actively increased R & D investment in new technology, new products and new technology, and have played a good role in adjusting product mix, enhancing product added value and maintaining market competitiveness.


    In the process of construction and development of the home textile industry and market in Jiangsu, Haimen City has attached great importance to increasing investment in research and development. Enterprises with annual sales of more than 10 million yuan have their own R & D centers. They have more than 200 professional R & D design institutes of home textile products, and more than 3000 professional design and R & D personnel. Every year, they provide a large number of new flower patterns for home textile enterprises, and give birth to flower trade new industries, so that the independent innovation ability of home textile industry in this area is greatly improved.


    In recent years, the brand awareness of domestic textile industry has been gradually enhanced, from the pursuit of quantity scale to quality and quality, from raw materials processing, OEM production to the establishment of independent brands, and the increase of brand contribution rate.

    Although the textile industrial cluster area is dominated by small and medium-sized enterprises, there are also many backbone enterprises and famous brand products. Under this impetus, more and more enterprises begin to take the road of brand development.

    Moreover, regional characteristic product agglomeration is conducive to the formation of regional brand.

    In recent years, various textile cluster areas have taken the development of their own brands as an important means to enhance the cluster industry, take measures to encourage and support enterprises to develop their own brands, while paying attention to cultivating regional brands.


    Jiangsu Changshou City ancient town gather brand advantage, enhance

    Brand influence

    The clothing knitting industry has not only China's world famous brand, China's well-known trademark, but also the number of famous brand names in the country's top towns. Among them, Bosideng Limited by Share Ltd, the world's leading clothing manufacturer of feather and down garments, has received world famous brand products. Its products have won the "National Quality Award", and the market share of products has been ahead of the country for 15 consecutive years.


    Enterprises should not only survive and develop, but also pay attention to the obligations of stakeholders such as employees, communities and surrounding environment in the production and operation, that is, to undertake social responsibilities.

    This is the basic requirement of social and economic development, and the urgent and urgent demand of industrial upgrading and sustainable development. It is very important for the upgrading and development of textile industrial clusters.

    In the past, leaders of many textile industrial clusters and heads of enterprises did not understand the contents of CSR, nor did they know how to build them.

    After years of publicity and guidance, coupled with the work of industry associations, many clusters of regions and enterprises have recognized corporate social responsibility and realized the role of social responsibility in the sustainable development of industries and enterprises.


    Excellent industrial clusters are developing vigorously.


    China's textile industrial cluster areas are mainly concentrated in the eastern coastal developed areas, mainly in the Yangtze River Delta, the Pearl River Delta, the Haixi region and the Bohai rim Delta, especially Jiangsu, Zhejiang, Fujian, Shandong and Guangdong provinces, five provinces.

    As the leading force in the development of the industry, the five provinces have formed distinctive textile industrial clusters, and they are effective.

    At the same time, a number of cities, counties, districts and towns that are worthy of recognition are also emerging. Their work in textile industry cluster and some methods and ideas are worth learning from and developing.


    In recent years, due to profound changes in external conditions and its own development stages, there are many new phenomena and new trends in the production mode, organizational form and development path of Zhejiang's textile industrial clusters.

    For example, the basic mode of the initial stage of textile industry cluster in Zhejiang province is specialized production and specialized market, but through the evolution of many years, the form of industrial organization of lump economy has already formed two dominant modes: one is interaction promotion type.

    A number of textile industrial clusters have gradually formed the development mode of specialization division of production system + urban space development system, and promoted industrialization, marketization and urbanization to promote each other and enhance each other, and increasingly become the leading organizational form of Zhejiang textile industrial cluster.

    The two is the allocation and integration of resource elements caused by globalization and informatization, which promotes the change of the organizational form of clusters. A number of service oriented enterprises based on marketing and R & D have been generated and developed, and the virtual network type of textile industry cluster is accelerating.

    For example, Wenzhou's Semir dress, Muse and bang, Jiaxing's elegant garments and so on, take the network as the main marketing channel, separate some links in the industrial chain to the foreign market or even the other provinces, and only retain the high-end links in the value chain of design, brand and marketing.


    The textile industry of Fujian province has been expanding rapidly over the past 20 years. The textile industry agglomeration and the regional characteristics of the enterprise cluster have been obviously prominent, showing a vigorous development trend.

    A group of textile industrial clusters characterized by the regional economy of cities, counties and towns, with large enterprises as the backbone and small and medium-sized enterprises as the main body, began to form and showed strong competitiveness.

    First of all, industrial clusters formed by developing textile materials such as chemical fibers, yarns, warp knitted fabrics and so on have begun to take shape.

    Secondly, Fujian has formed an industrial cluster driven by the professional market and coordinated development of the upstream and downstream industries.

    From the perspective of Jinjiang textile industrial cluster and Shishi garment industrial cluster in Quanzhou area, Quanzhou garment development originated from Shishi clothing distribution market. Due to the continuous extension of garment professional market and garment processing industry chain, a relatively complete industrial chain with garment products as the leader, chemical fiber, cotton textile, knitting, printing and dyeing, garment accessories, nonwovens and textile machinery has been gradually formed in Shishi, Jinjiang surrounding towns and Quanzhou areas.

    Finally, enterprises that are linked to the industrial textile industry chain also form industrial clusters.

    Cities and counties such as Youxi, Yongan and other cities and counties have built up the industrial cluster of textile, weaving, dyeing, finishing, tannery and post processing, which are mainly woven with leather fabric.

    With the pformation and upgrading of the whole industry in recent years, the gradient pfer of Fujian's textile industry is also being implemented in an orderly way, and has achieved remarkable results.


    The textile industry is an important traditional pillar industry in Shandong province. It is also one of the important production and export bases of the national textile industry.

    Industrial cluster has become the initiative of Shandong textile industry to achieve intensive development and promote local economic growth.

    Facing the new problems in the new situation, Shandong costumes have been developing their thinking and thinking actively.

    Optimize product mix, upgrade product quality, and win more market share with products with high technology content and high added value.

    At the same time, we must strengthen the building of our own brand, and actively open up domestic and foreign markets.

    As for the question of how to develop the industrial chain in the industrial cluster, the train of thought of Shandong is: strong and strong joint efforts, giving full play to their respective advantages, taking the leading enterprises as the driving force, adjusting the textile industrial structure, and perfecting the industrial chain, and strengthening the Shandong textile industry.


    {page_break}



    The development of industrial clusters is a long way to go.


    Zhang Yankai, the vice chairman of the China Textile Association and the honorary president of the China Knitting Industry Association, held in Zaozhuang, Shandong, at the 2012 annual meeting of the first China knitted industrial cluster annual meeting, said that since 2002, the textile industry has carried out industrial cluster trial. Up to now, there are more than 180 textile industrial clusters in China, with capacity exceeding 40% of the total capacity of the industry.

    Industrial clusters play an important role in the development of China's textile industry.

    The development and changes of industrial clusters affect the layout of industrial regions and products, and affect the flow and reconfiguration of industrial resources. At the same time, industrial clusters drive and accelerate the pace of product segmentation, market segmentation and specialization in the process of development.

    The advantage of industrial cluster in its unique advantages has played an important role in promoting scientific and technological progress and promoting the emergence of brand.


    Yang Shibin, President of China Textile Association and President of China Knitting Industry Association, said that from the national perspective, industrial clusters are highly concentrated product distribution centers, but they are scattered from a regional perspective.

    Industrial clusters can be divided into two types: industrial clusters in coastal developed areas and industrial clusters that have not reached 10 billion yuan output value or smaller scale. The former has larger output value and higher regional concentration. The main problem to be solved is industrial upgrading. The latter is faced with the problem of how to expand, such as undertaking industrial pfer and cooperation.

    Yang Shibin said that the textile industry is dominated by small and medium-sized enterprises. The first problem to be solved is how to strengthen the management of small and medium-sized enterprises and help them develop healthfully.


    Yang Shibin also pointed out that the work of industrial clusters should take products as the core and do well in industrial upgrading.

    He said that the core of competition is product.

    In the absence of an external market environment, one can expect only its own product.

    If the product is not attractive to the market, it can only have one result and withdraw from the market.

    The first element of product is efficiency and quality, followed by brand.

    The industrial cluster is our regional brand, and the regional brand is the government brand, not the industry.

    Let me give you an example. When it comes to French perfume, people's overall impression is good. This is the national brand and reputation, and the regional brand is built by the government.


    At present, most garment industry clusters in China are still in the formative stage and growing stage, and the core competitiveness groups are small and medium-sized enterprises.

    During this period, the industrial cluster shoulders the dual tasks of survival and development. In addition, the market competition intensifies, and the development and upgrading of industrial clusters are more prominent.


    It is the key to promote industrial upgrading and enhance the innovation capability and core competitiveness of industrial clusters.

    Scientific and technological contribution is one of the main driving forces for the development of China's textile industry.

    We should comprehensively promote industrial technological progress and industrial innovation through the overall industrial planning.

    The technological progress of textile industrial cluster is one of the focal points of the industry.

    Through the implementation of the technological progress and development plan of the industry, we should guide and help cluster enterprises to increase investment in technological pformation and R & D, grasp key technologies, develop differentiated products with independent intellectual property rights, increase the added value of products, and optimize the industrial structure.

    That is to say, through technological innovation and technological progress, the growth point of industrial clusters will move to the front of the smile curve, thereby enhancing the core competitiveness of industrial clusters.


    At the annual meeting of China's knitting industry cluster, Gao Yong, vice president and Secretary General of China Textile Industry Federation, vividly analyzed the relationship between clusters and enterprises, and analyzed the current situation of the textile industry's operation and development.

    He said, "clusters and enterprises are like the relationship between grasslands and trees.

    But planting grass is easy, but Naga Nariki is hard.

    Clusters can provide effective services in R & D, monitoring, training and other aspects, nourish the development of enterprises, and conversely, the flexibility of enterprises also makes clusters more dynamic and vitality.


    Gao Yong analyzed the economic performance in the first half of the year, and thought that the GDP growth in the first half of 2012 dropped to 7.6%, indicating that the economic growth dropped to a low level, and the efficiency of enterprises would naturally decline.

    "Enterprises need pformation and upgrading if they want to change the speed and benefit oriented development mode.

    We have only two ways to go. First, we must maintain the pace of development, and we may also introduce a series of stimulus policies. Two, we need to accelerate pformation.

    On the pformation and upgrading of enterprises, Gao Yong said so.


    By promoting technological progress and professional guidance, it is particularly important to strengthen the construction of ecological environment in industrial clusters.

    We should pay close attention to the carrying capacity of the environment in the process of industrial cluster, avoid the deterioration of the environment, and promote the co construction and sharing of the basic production resources and environmental treatment facilities such as water, electricity and gas, so as to build an ecological industrial park.

    We should strengthen the construction of professional research and mechanism, establish a unified and scientific management, evaluation, statistics and monitoring system for energy saving and emission reduction in the cluster area, and promote the application of new technologies for energy saving and emission reduction.

    We should promote new technologies and equipment for energy conservation and emission reduction, promote cleaner production and develop circular economy.

    We should continue to strengthen the construction of corporate social responsibility in the textile industry cluster, and promote the implementation of CSC9000T, a social responsibility management system of China's textile enterprises, to enhance the level of CSR management of textile enterprises and promote the sustainable development of industrial clusters.

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