The Cluster Effect Of Transformation And Upgrading Of Shenzhen Garment Industry Is Emerging

?

Many Jiangmen people may not know that in the history of Xinhui, there was a person who was ingenious and had a heart like a bodhisattva spin Huang Daoniang, an industrialist, selflessly imparted textile skills to villagers and organized village women to carry out large-scale textile production, 200 years earlier than the well-known Jiangsu Huang Daoniang.

Today, the textile industry has become one of the main pillar industries in our city and plays an important role in our industrial economy. At present, transformation and upgrading are the main theme of social development, and the textile industry is no exception. In the critical period, how should Jiangmen textile and clothing industry accelerate its industrial upgrading to a higher level? What experience can be learned from the transformation and upgrading of textile and clothing industry in sister cities? In this issue, we will ask other experts to analyze the textile and clothing industry in Shenzhen and Quanzhou, hoping to get good ideas.

Shenzhen Garment Industry Cluster Base is located in the Dalang Office of Longhua New District. The planning and construction began in 2003. The first phase of the industrial land is planned to be 1.08 million square meters. All the infrastructure and roads are in place, and 22 well-known domestic garment enterprises are introduced; The second phase of the headquarters functional area is planned to use more than 200000 square meters of land. It is planned to build clothing public service platforms, enterprise headquarters buildings, incubators, research and development centers and other projects.

At present, Dalang is building a garment R&D, production, exhibition and testing center and a "fashion city" with Shenzhen garment industry cluster base as the leader. By the end of February this year, the base has been put into production by five companies, including Huaxing, Yinger Fashion, Xingyi, Zhonghuifu, and Golis. The main buildings of five enterprises, including Masefield, Haijun, Meibaohe, and Shiqili, have been capped. It is expected that all the above enterprises will move into the base and put into operation this year, with an annual output value of about 5 billion yuan.

According to the relevant personage of Longhua New Area Dalang Office, with the help of the integration of the special zone and the pilot of the urban development unit, the Shenzhen clothing industry cluster base is converging the clothing industry chain, creating an important supporting platform for Shenzhen to build a fashion metropolis, and becoming a modern clothing fashion center radiating the Pearl River Delta and facing the domestic and foreign market.

　 Urban development unit planning pilot approved

At present, Shenzhen Garment Industry Cluster Base is speeding up the improvement of infrastructure. Phase I of the clothing base covers 1.08 million square meters of land, with a total investment of 360 million yuan. The estimated municipal infrastructure budget of 210 million yuan has been successfully completed, and the main road networks of the park, such as Langrong Road, Longqin Road, Dalang North Road, and Langhua Road, have been completed and opened to traffic; Site leveling, flood discharge channel box culvert and other "seven supplies and one leveling" works have been completed, and power, water supply, communication and other supporting facilities have been completed and handed over to relevant departments for management and operation. The clothing public service platform project covers an area of 8000 square meters and strives to start construction in 2012.

For enterprises in the park, the Dalang Office provides "personal services" to coordinate and solve various problems encountered in the process of construction application, construction, production and operation of enterprises in a timely manner, so as to further speed up the entry of enterprises into the park. Up to now, five companies have been put into operation, including Huaxing, Yinger Fashion, Xingyi, Zhonghuifu, and Golis (Houyu). The main buildings of five enterprises, including Longhao (City Liren), Masefield, Haijun, Meibaohe, and Shiqili, have been capped. It is estimated that they will all move into Dalang and put into operation in 2012, with an annual output value of about 5 billion yuan; Six enterprises, including Mulan, Bennishi, Ye, Taiming, Feiyingsi and Mogen, have laid the foundation for construction; Hengyun, Mengshi, Aitelai, Shien, Lady House, Manqi and other six enterprises are currently planning and applying for construction.

It is estimated that by the end of 2013, 22 enterprises will be put into operation, with an annual output value of more than 30 billion yuan clothing Agglomeration of industrial scale.

Another good news is that the 3.76 square kilometer area with the base as the core has been listed by Shenzhen Municipal Government as one of the nine urban development unit planning pilots during the 12th Five Year Plan period. It is understood that the urban development unit planning is a new comprehensive planning that includes urban spatial layout, industrial development, urban renewal, land preparation, investment and financing mechanisms, etc. It focuses on industrial upgrading and combines urban planning management and land system in the space carrier. 　　　{page_break}

?

Huaxing sample of transformation and upgrading

As one of the first batch of 22 well-known domestic garment enterprises, Shenzhen Huaxing Garment Co., Ltd. (hereinafter referred to as "Huaxing Company") has embarked on a new path of transformation and upgrading.

It is reported that Huaxing Company was founded in 1987 with nearly 10000 employees. The enterprise covers an area of 30000 square meters, plant area of 50000 square meters, and assets of more than 350 million yuan. It is the vice chairman unit of Shenzhen Garment Industry Association. For more than 20 years, Huaxing Company has been mainly engaged in garment processing, OEM and OEM, with an annual production of 2 million pieces (sets) of various garments. Its products are mainly exported to middle and high-end markets in Europe, the United States, Japan and Hong Kong, with an export rate of 98%.

In 2009, Huaxing Company became the first enterprise to start construction and put into production in Shenzhen Garment Industry Cluster Base. Taking the clothing base as the platform, the company quickly combed the industrial chain and management system, integrated the corporate headquarters, processing plants, management departments, logistics centers, etc. scattered in Shenzhen districts into the park, and formed a large-scale modern enterprise with more than 50000 square meters of factory buildings, more than 2000 high-end professional equipment, and nearly 3000 employees. From then on, the company has embarked on a fast track of development. "In recent years, with the rise of labor, price and raw material costs, the squeeze of fierce competition in the clothing industry and the helpful guidance of the government, we have deeply realized that it is difficult to achieve sustainable development of enterprises by simply processing with supplied materials, samples and OEM production. We must rely on our own strong manufacturing advantages, rely on government policy support, build research and development teams, and expand marketing channels Road, create a high value-added independent brand, and realize the transformation and upgrading of the industry. " The person in charge of Huaxing said.

In order to achieve transformation and upgrading, Huaxing Company has implemented the "three-step" strategy: first, reduce the burden and go into battle light. After the headquarters of the company settled in the industrial base, the government gave appropriate financial benefits and tax incentives, ERP information system and fixed asset investment subsidies, and tried to reduce the burden of enterprises. The enterprise doubled its output value in the same year after it was put into production, freeing up energy and resources for the next step of development, and making it possible to concentrate on the market and brand.

The second is to improve the quality and grade of the original men's wear brand "Elegant charm". Go out and extensively participate in national trade fairs, such as the Lanzhou and Harbin trade fairs, previous Shenzhen clothing trade fairs, and strive to expand brand influence and move towards high-end.

The third is the acquisition of the British high-end fashion women's wear brand "La Funi". More than 20 million yuan was invested to establish the enterprise's own brand research and development center and professional marketing team, build a flagship store for domestic clubs, and strive to enter the high-end brand market.

In order to make more garment enterprises like Huaxing stand out, the Dalang Office actively carried out industry specific research and formulated support policies. At present, the Action Plan for the Fashion Industry of Dalang (2011-2015) has been issued. It is planned to carry out the Policy Research on the Fashion Industry, and release the Fashion Index for College Students in combination with the Universiade to strive for industrial standard And voice formulation.

?

?