Promoting Industrial Transformation And Upgrading, Creating Cowboy Culture Brand

Recently, "2012 China" Guangzhou (Xintang) international cowboy costume festival begins. The clothing festival is a series of activities, with the theme of "promoting industrial transformation and upgrading, creating a cowboy cultural brand". It lasted for two months from September 6th to the beginning of November, covering economic, technological and cultural aspects. The clothing festival is jointly sponsored by Guangdong Textile Association and Zengcheng Municipal People's government, and is hosted by Xintang Town People's government.

According to Liu Yangbo, mayor of Xintang Town, Xintang has cowboy Clothing production and related enterprises 4766, accounting for 80% of the number of enterprises in Xintang; registered more than 1000 denim clothing brands, including Conway, Zeng Zhi, VTGOSS, Xi Wang, arrow king and other dozen well-known brands; annual production of 300 million denim clothing, leading to 220 thousand jobs. In 2011, the output value of jeans reached 44 billion 262 million yuan, accounting for 49.2% of the industrial output value of the whole town, and the export of denim clothing was 1 billion 167 million dollars.

According to the plan, on September 6th ~9, the Xintang town government organized the high quality domestic enterprises in the town to participate in the Guangzhou International Fashion Festival and Guangzhou. fashion week To hold the "Xintang Cowboy" clothing exhibition, 26 cowboy textile and garment enterprises will display the Xintang cowboy clothing products at Pazhou International Convention and Exhibition Center in Guangzhou.

On October 31st ~11, 4, the high quality export enterprises in the organization participated in the Canton Fair and held the "Xintang denim clothing" special exhibition. The Xintang cowboy textile and garment enterprises were encouraged to "go out", actively participate in international cooperation and competition, expand and strengthen export trade, and set up the brand of "Chinese denim clothing town".

In September ~11, the "Xintang cowboy Cup" costume designer competition was held. Selecting talented designers and new models from all provinces and municipalities in the whole country, we recommend talents to photography, advertising, fashion, fashion media, model brokers and other industries. At the same time, we will excavate excellent talents for Xintang fashion design industry, provide excellent talents with a platform for talent show, and promote two-way interaction between talents and enterprises.

In the early November, more than 80 powerful textile and garment buyers and large supermarket consortia were organized to take a group tour of Xintang international cowboy Textile City, cowboy Innovation Service Center (R & D center), cowboy culture exhibition hall, and Xintang representative enterprises such as Guang Ying, Chuangxing, Xin Feng, Heng Yu, Bai Di and so on. The interactive docking activities between Xintang cowboy enterprises and buyers and purchasing associations were held.

At the beginning of November, an industry development forum will be held to guide the jeans enterprises to innovate in technology, management and marketing mode, and to continue to be stronger, bigger and better.