The Clothing Market Economy Slipped And Some Luxury Goods In Guangdong Joined The Discount Team.

Visiting Guangzhou Several luxury stores in the city, reporters found that some luxury brands also joined the team in the discount season. Some even sounded the discount horn in advance of the month. However, unlike other brands, the labels of the "Big Bang" goods were different. Luxury goods were only low-key discounts, and no discount labels were posted. Only when they entered the store and consulted the salesmen, the salesmen would report a discount of 6~7 fold to some of the products.

"Luxury discount itself is also implied. Luxury goods The lack of brand sales, and the fact that domestic consumers are more rational in pursuit of luxury goods, pursuing individuality, and the impact of the global economic environment, will inevitably lead to the luxury industry. Senior analyst of luxury industry admitted to reporters.

30% the rich buy less luxuries.

The earnings data released by several luxury listed companies show that their sales growth in China has declined significantly. Some agencies even judged that about 30% of the Chinese tycoons would reduce their spending on luxury goods.

Burberry group said in a statement on Tuesday that sales of the group's stores for more than a year increased by zero in the 10 week ending September 8th. This is far below the same store sales growth of 6% in the first quarter ended June 30th. Burberry group later said that the company's annual profit forecast may be at the bottom of the market forecast.

According to reports, Burberry financial controller Stacy Cartwrigh (Stacey Cartwright) said: "we know that we are not the only ones affected." She also said that other brands with a long history of "time-honored brands" were also affected. The comments were seen as an ominous sign of the luxury industry and caused a strong reaction from the luxury goods industry. PPR, Louis Weedon and Switzerland were all hit by a sharp fall in share prices.

In fact, Prada's earnings report shows that its market share in China has declined by 25% over its 12 month high. In addition, the market share of LV and Tiffany has declined in recent years in China.

Reporters learned that the watch industry also showed signs of weakening demand. According to the introduction, Switzerland's peak group watches and jewellery brand Cartire CEO fu na has recently revealed that China's demand for high-end Cartire watches is slowing down. China's largest list retailer Hendry Holdings Limited has also revealed that the demand for high-end watches has slowed to single digits in recent months.

Why do prices rise every year?

On the one hand, the luxury brand's earnings data are weak and demand is weak. On the other hand, luxury brands have not slowed down their preparatory price increase. Earlier, it was reported that some luxury giants including Lu Wei Ming Xuan group, its brand LV, and Prada (its brand PRADA, etc.) began to consider raising prices.

Just now, Miss Lin, who bought a Chanel at Tai Koo Hui, told reporters, "a salesperson with Chanel told me that this brand may soon increase in price. It is very likely that the price difference between Guangzhou and Hongkong will not be too big."

Industry insiders say that mid year discount is an episode of luxury marketing, rising prices and expanding new stores. brand The main theme of development. Italy luxury goods company Giorgio Armani (Giorgio Armani SpA) announced in June this year that it will add 100 more on the basis of 289 stores in mainland China. Germany's Hugo Boss AG said in May this year that it will have nearly 150 stores in mainland China in the next three years.

"The price of luxury goods has been an annual example. The key is to see the different price points of each price increase," said Xiao Fan, a luxury buyer. Besides, how to maintain the brand status and marketing strategy of luxury goods without increasing prices? But there are also market people who doubt that if price rises and discounts are carried out at the same time, it is only one of the means of brand game, but will consumers really be willing to pay for it?