How Clothing Enterprises Win In The Channel

In the early stage and growth stage of garment enterprises, the expected development goals of chain networks are usually determined according to different stages, similar to the number of stores and sales reached in a certain year and the number of stores and sales in a certain year.

The clothing enterprises in the network should be right.

However, the direction and content of the garment enterprises mentioned above should be adjusted according to the changes of the garment enterprises and the market environment. This is very important for a garment enterprise and a clothing enterprise owner who aspire to become the leader of the industry.

I once mentioned in an article: in the early period of China's economic and commercial components, the trade protection and geographical restrictions between countries, and the early stages of the economic development of various new things, I personally believe that the clothing chain industry has made a great progress in China's economic wave with its regional trade advantages and the new business form of franchise chain.

With the full development and opening up of the domestic economy and the expansion of the social relations among the people all over the country, the regional trade advantages are gradually weakening, and at the same time, after many years of cultivation of the consumer market,

The main components of the chain industry are clothing, the channels of choice of products, and the quality of products.

To quote the above statement or point of view, it means that the era and the market are developing. What is the channel for the clothing chain industry? To create a chain Monopoly channel is a primitive product in the early stage (after finishing the product), and the profits of the garment enterprises are generated by combining regional (trade) differences with the new chain selling channels (relative to the drugstore channels). With the rapid growth of the industry's imitators and the demand and development of consumers' products, the garment enterprises have upgraded their products, that is, increasing the technological content of the products, so as to meet the needs of more market and consumer demand in the new product area, and generate more profit sources for garment enterprises.

The success of these products, whether they sell on the original chain channels of clothing enterprises, will not be vague about the original location of chain stores, and whether the location and area adjustment of products sales areas should be adjusted. Will they control the rapid development of these products artificially and leave more follow-up time and market space for imitators and followers. After all, it is the age of "fast fish eating slow fish".

Whether these products are successful, they need to build new sales channels to support and adopt what channels. Which channel can these two channels generate more profit sources for garment enterprises?

After all, the single channel mode in the market will have great channel risks. It is necessary to form a balance between channels so as to maintain business stability and the development of garment enterprises.

After all, in the developing market, the garment enterprises and distributors that can survive are pformed through many channels, forming their own unique channel differentiation so as to remain invincible.

Win in

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