The Number Of Foreign Trade Tail Cargo Continues To Shrink, Quanzhou Stores Encounter Cold Winter

On the one hand, the current

In the environment, the volume of foreign trade tail cargo has been shrinking, and the advantages of foreign trade clothing stores are no longer on the same side. On the other hand, the rise of online shopping has made this store encounter fierce competition in style and price.

In order to reduce costs, some of the surviving foreign trade clothing stores have chosen to fight in relatively remote streets and lanes.

Frequent withdrawal from busy commercial areas

Tingting used to be a family.

At a recent student reunion, the small boss of the shop announced, "I have stopped shop and do other small businesses with others".

Tingting complained to her old classmates. At the very beginning, she used his acquaintance relationship with some import and export companies in Quanzhou, and sold some foreign trade goods from some foundry factories to open the shop to the gate of a residential district.

"Business was good, although I didn't have a long time to open a shop every day, but my income came down to four thousand or five thousand yuan a month. I don't think there are fewer students than those who work normally."

Ting Ting said, but in the past one or two years, she began to feel that the business was hard to do. "But fortunately, I have two hands to prepare. I opened a Taobao shop online earlier, so that the online and offline sales together, the monthly income also feel that it is OK, and not very worried."

But this year's situation obviously made Tingting feel chill.

"Offline business is hard to do, and online business is hard to do."

The foreign trade situation is not good, and the goods that can not be exported can be stacked up to sell online, and the price war is becoming more and more intense.

Ting Ting said, so she turned off the children's clothing store and started other businesses with her friends.

Ting Ting's experience is just a microcosm of many foreign trade clothing owners.

Reporters learned that

Many shops in the street once labeled "foreign trade documents", and many of them have been turned off this year.

In some prosperous commercial areas, foreign trade clothing stores often exit.

For example, there once was a foreign trade shop in Quanzhou mall square, which sold its own commercial brand. The store was reduced from three to two. Recently, when the reporter went to visit again, he found that the shop had disappeared.

Insiders told reporters that in recent years, the foreign trade clothing market, whether supply or sale, encountered "cold current".

"The reduction of the supply of clothing causes the cost of clothing products to rise, and the price is high and the goods are few, and consumers can't afford to buy."

A foreign trade store owner said.

Embarrassment encountered online shop "fitting room"

The reporter recently came to a foreign trade clothing store on Tian An Road, and the shopkeeper was playing computer games leisurely.

She said, "business is very bad now. There are hardly any customers coming during the day.

Compared with the turnover of several thousand dollars in the past few years, it is much worse than that, and now there is a good income of four hundred or five hundred yuan a day.

These two days, looking forward to the new autumn clothes can be a fire, a foreign trade clothing store owner of Quanzhou Cai female morale does not fight.

These days, there are many young girls in the shop who are busy picking and picking up the door. Try this test. It is a good thing to have more customers, but I can't imagine that a couple of people are trying to get a good size color.

After a long time, Ms. Cai realized that most of these people regarded their shops as "fitting rooms" and tried their best to go back to online shopping.

"Online shops do not need rent, the cost is much lower than ours, and the price is naturally cheaper.

Moreover, foreign brands can be purchased now, and the purchasing and purchasing ratio is getting higher and higher.

Ms. Cai said that business is becoming more and more difficult now.

More and more online shoppers regard this as a "Taobao" trick when they go to the physical store to test goods and then shop online. This has also become a "fatal trick" for many foreign trade clothing stores.

The online shopping Man Wang told reporters that the price of online clothing products is tempting but there is a flaw, that is, there is no way to try it on, often looking good, but wearing it is another matter, and the same shop of the same store undoubtedly helps solve this problem.

"Clothes, shoes and hats, even if the guests do not buy, we are not good enough to let people" do not buy do not move "?

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As early as in the past few years, the trend of foreign trade shops moving from offline to online is obvious. In the past two years, foreign trade shops have flourished on the Internet.

The reporter entered the "foreign trade" keyword in Taobao mall, and searched for 4537290 results, of which there were about 1 million 400 thousand women's clothing and 240 thousand men's clothing, and imported 2301853 key words, including 960 thousand women's clothing and 120 thousand men's clothing.

Reporters randomly entered several foreign trade clothing Taobao network, the products of different categories made the choice of consumers very easy, and the products in each category were extremely rich, and various discount, rebate, postal package and other preferential measures made online shopping seem more affordable.

In a foreign trade store, the reporter selected a brand T - shirt with a price of 35 yuan, and easily found more than a dozen of the same search results on Taobao net. The price of the same clothing in some foreign trade clothing stores is very low, and the cheapest as long as more than ten yuan.

Wang to the reporter "show off" her recent "cabbage price" of foreign trade goods.

"Bought a big bag, 15 kinds of baby.

Guess how much it costs to you.

86.5 yuan, of which 8 yuan is freight. "

She said without complacency.

Taobao's online store specializing in foreign trade jeans mainly sells only, Moda, Esprit and other brands.

The shopkeeper said that the jeans sold here are very good, and the products are the same as those in the physical shop counters, but there are no tags. Some may have a little bit of defects. The price of these jeans in the counter is about five hundred or six hundred yuan, but the price in the shop can reach about seventy percent off, and a pair of trousers is about 150 yuan.

The style and number of trousers in the shop are quite complete. Unlike many foreign trade clothing stores, they often break code products. Besides, the update speed of online shops is also very fast.

"Now consumers are very" sharp eyed ", the store's foreign trade clothing is absolutely authentic, so it sells well.

Shopkeepers said that the shop does not need the cost of store rent, so the products in the store will be cheaper than those in foreign trade entities, and from style to price, they will achieve "victory".

And online purchasing competition.

"The original product is only one."

Such slogans were once the pride of foreign trade clothing stores.

But the rise of online purchasing makes foreign trade stores lose this advantage, and the problems of over season and incomplete numbers in foreign trade shops are further criticized by consumers.

"I just recently" bought "a Korean bear's buying coat, the price is not cheap, nearly 600 yuan.

But I think it is quite cost-effective, just like the counter, but the price of the counter is almost three times that of online shopping.

Wang Xiao Wang, a shopping online reporter, told reporters that consumers like her like to buy online shopping clothes very much.

"Foreign trade clothing entities shop style is too small, and many clothes are in the past few years, and online purchasing can be used at a very low price to buy seasonal clothing, even if the price is higher than the foreign trade shop, but the purchase is genuine, the price is reasonable, so many people will choose to buy."

In addition, the "high imitation" on the Internet is also a huge impact on foreign trade entities.

It is understood that some clothing market is specialized in imitation of all kinds of brand-name clothing, the price is only about ninety percent off of the genuine, whenever there are brand new clothing listing, there will be many stores to the clothing market to order a number of so-called "high imitation goods", and then through the online shop to sell to customers.

Mr. Chen, who runs the online shopping business, told reporters that he could attract nearly 50% of the profits by selling a product with the help of preferential measures such as "low price purchase, seller borne freight" and so on.

Selling high quality products is the main reason for many commercial substitutes to replace genuine products. It is also an important reason for more and more people moving to online shops, thus further reducing the market space of foreign trade entities.

Foreign trade slump, supply problems

Customs data show that China's import and export value reached US $2 trillion and 168 billion 370 million in 1-7 months, an increase of 7.1% over the same period last year.

Among them, exports amounted to 1 trillion and 131 billion 240 million US dollars, an increase of 7.8%, and imports of US $1 trillion and 37 billion 130 million, an increase of 6.4% over the same period last year.

In export commodities, clothing exports amounted to $82 billion 930 million in 1-7 months, down 0.2% compared with the same period last year.

Analysis of the industry, since the impact of the international financial crisis so far, China's textile and garment export situation has been in the "internal and external troubles" dilemma, rumors of enterprises shutdowns are common.

Influenced by such factors as RMB appreciation, labor cost increase and economic depression, many foreign trade garment processing enterprises have shut down or even closed down, resulting in a large shrinkage of the tail cargo market.

"Last year, I had 23 million dollars in foreign trade orders on hand, and this year it is estimated to have shrunk to about 500 thousand dollars."

Miss Su, a foreign trade personage, said that the decline of foreign trade will undoubtedly lead to shrinking production capacity. Under such circumstances, OEM enterprises can not sell too many tail goods to foreign trade stores.

"Now, with the rise of labor costs, some international brand foundry factories have moved to other countries and regions, which has also caused problems of foreign trade outlets."

Insiders say.

In addition, the lack of reliable quality assurance system also restricts the development of foreign trade stores.

"The bigger the trademark on a garment is, the more suspicious it becomes.

The businessman signs the "foreign trade" sign, but who can guarantee the real price? "One consumer said.

According to industry sources, at present, the whole garment industry is not very prosperous. Many ordinary clothing stores sell the dog meat and sell the dog's meat under the banner of "foreign trade" in order to attract consumers.

This chaos, let foreign trade clothing store further loss of consumers.