Ningbo'S Dominant Garment Industry Promotes Fast Development Of Clothing Brands

It is reported that the sixteenth Ningbo International

The Expo will be held in Ningbo on October 25th ~28. As the most influential brand exhibition in China, the exhibition will not only be awarded UFI international certification, but also become the first class exhibition of China's Ministry of Commerce. With the theme of "creative Ningbo neon East" as the theme and "creating a famous Chinese clothing and famous city" as the theme, the exhibition will continue to consolidate Ningbo as the base of textile and garment production base, fashion brand exchange center and popular trend publishing window by organizing product exhibition and trade, industrial cooperation and communication, trend publishing and forum.

Industrial advantages promote rapid development of brands

Data show that, "2010~2011 China Textile and garment enterprises in the top 500 competitiveness", Ningbo Shenzhou Knitting Co., Ltd. (ranked fourteenth), YOUNGOR group Limited by Share Ltd (ranked twentieth), VICCO holding group Limited by Share Ltd (ranked twenty-eighth), Ningbo cedar Holdings Limited, Ningbo Bo Yang Textile Co., Ltd., Ningbo Zhongxin Wool Textile Group Co., Ltd., Ningbo Ningbo Group Co., Ltd., Ningbo conle Knitting Co., Ltd., Zhejiang Yongnan Holding Group Co., Ltd., Ai Mei Group Co., Ltd., Ningbo shitunu Group Co., Ltd., Ningbo three state line Co., Ltd. and many other enterprises are on the list.

The top 500 enterprises represent the most advanced productivity, production mode and creativity of the Chinese textile and garment industry, and are the backbone of the sustained and healthy development of the industry.

At the same time, Ningbo has become the largest manufacturing base and main export city of Chinese clothing, and its comprehensive strength, especially the men's clothing industry, ranks first among the similar cities in China.

According to Zhou Xueming, deputy director of Ningbo Economic Commission and Secretary General of the Organizing Committee of Ningbo organizing committee, there were about 3000 garment enterprises in Ningbo in 2011, and the total output value of textile and garment enterprises above Designated Size reached 124 billion yuan, up 3.3% over the same period last year.

According to preliminary statistics, the garment enterprises above Designated Size (the scale of Enterprises above Designated Size in 2011 was adjusted to 20 million yuan and above), and the main business income was 19 billion 424 million yuan, an increase of 9.06% over the same period last year. The total output of garments was 1 billion 100 million, and Ningbo always ranked the first in Zhejiang's clothing production, accounting for 31.11% of the total clothing output of the province.

In 2011, the effectiveness of Ningbo garment enterprises continued to grow. Profitability continued to pick up, with a total profit of 1 billion 989 million yuan, an increase of 11.6% over the same period last year.

Many leading clothing enterprises adhere to the brand strategy and strengthen the construction of domestic marketing outlets, while the steady growth of export sales, domestic sales growth rate has reached 25%.

Small and medium-sized enterprises with product innovation have gained greater benefits after being supported, and the overall performance in 2011 has hit a new high.

The clothing industry in Ningbo persisted in the market allocation of resources, constantly innovating in terms of system, and carried out a series of reforms in the aspects of management mode, distribution, employment and property rights, which provided a driving force for the "first come" advantage of the garment industry structure adjustment.

在男裝品牌中，雅戈爾近年來實施多品牌戰略，集體推出旗下六大全系列品牌;去年剛加冕“中國十大職業裝品牌”之一的“培羅成”，又推出滿足25歲~35歲年輕消費群體的“培羅成牛仔”休閑服飾;申洲國際集團投入1.86億美元創建的男、女、童全類別快時尚品牌Maxwin(馬威);女裝品牌中太平鳥、斐戈、德瑪納、STEVE&VIVIAN 、伊斯君凱、旦可韻等穩步前進;與此同時，2011年的童裝有了突飛猛進的發展勢頭，已有超2億元的資本涌入，包括獅丹努、太平鳥、GXG都涉足童裝，老牌如一休、春芽子、杉杉KIDS，新牌如愛法貝、小虎帕蒂、馬騎頓、巴比樂樂等，已初步形成品牌扎堆發展的陣容。

By the end of 2011, men's clothing, women's wear and children's clothing in Ningbo garment industry went hand in hand, forming a pattern of balanced development. Clothing became one of the pillar industries of Ningbo's economy.

It can be said that Ningbo's strong industrial base has become a huge driving force for its brand development. In the critical period of industrial pformation and upgrading, it is undoubtedly a catalyst for further development of many garment enterprises, and it has also become a powerful promoter for more clothing enterprises to increase brand development and expand brand influence.

The sixteenth Ningbo international clothing and Accessories Fair will provide a high quality platform and opportunity for the upgrading of the industry and brand development in this special period.

Expo drives enterprises to "smile"

According to Zhou Xueming, the preparatory work of this year's Expo will be summed up in 3 key words: "efficient, pragmatic and innovative".

In the exhibition stage of the exhibition, the Organizing Committee began extensive research in November last year, planning, arranging and implementing it early, and completed the recruitment work two months ahead of schedule.

It is understood that up to now, there are nearly 400 enterprises and more than 300 enterprises.

Sign up for exhibitors and show the following characteristics: first, the increase of independent brands.

Many foreign trade clothing enterprises began to fight in the domestic market, trying to launch their own brands, and the fair provided them with opportunities to display their brands.

For example, GabbyLoop children's wear, DBI women's wear and 22ND men's wear are the first brands of foreign trade enterprises participating in the Expo, and the two is women's wear houses.

Last year's Clothing Fair held the first fashion women's wear Museum.

This year, women's wear hall has been set up to attract a large number of women's wear brands exhibiting, an increase of 20% over the previous year.

Apart from the famous brands such as Lok CHO, SV, Dan Keyun, Hua Shi Mei and ESBACK, the famous zhe group of fashion men's wear has launched the ONE MORE for the first time at the Clothing Fair. In addition, the women's costume of the Delphi, Eno, AIT, Tian Ya and other women's clothing has enriched the contents of the ladies' wear hall; three, the children's wear exhibition area has gradually become a climate.

The scale of children's wear exhibition this year has increased by 3 times than that of last year, and the number of brands has doubled. In addition, there are still many baby clothes and underwear brands exhibiting this year, indicating the trend of diversified development of Ningbo's clothing industry. Four, overseas exhibitors are active.

Last year, the Korean Pavilion had booked the sixteen exhibition venue. It was confirmed that more than 20 clothing brands were on the stage and 3 fashion shows were being announced. Designers from Italy, Taiwan and the United States will also enter the International Pavilion.

"In terms of specific activities, we do not purposely pursue innovation for innovation. This year we mainly focus on setting up activities."

Zhou Xueming said, "on the basis of extensive research on the needs of enterprises, we have reorganized the past major plate activities, and the thematic activities currently focused on 3 key words: creativity, fashion and market.

One is to lead the industry fashion, to carry out the series of activities on the theme of 2013/2014 autumn and winter textile fashion trends in China; two, to promote creative design, to organize new designers into Ningbo series activities; the three is to expand marketing and to hold 2012 clothing distributors' Conference; this year has been held for fourth consecutive franchiser events; four is to promote the innovation of fashion business models, to hold second "E+ Wardrobe" apparel industry e-commerce docking; five is to strengthen international industrial cooperation, to organize pnational professional buyers' order meeting; six is to expand market space, perfect online "Ningbo Clothing Fair"; seven is to build industrial information platform, and organize other professional economic and trade activities.

"From the day of its founding,

Adhering to the tenet of relying on industry, service industry and upgrading industries, the scale and quality, development mode and environment of Ningbo clothing have undergone profound changes in the past 16 years. Especially in the context of the new global economy, the market segmentation and specialization of the brand to benefit, management to benefit, innovation and creativity to benefit, and terminal marketing to benefit are getting higher and higher. The era of traditional factories to support an enterprise and a continuous OEM order to support an enterprise has been turned over.

Zhou Xueming told the clothing Times reporter: "for Ningbo clothing, especially for a large number of small and medium-sized enterprises, from OEM to ODM to OBM is the evergreen tree of career.

It is against this background that the Clothing Fair insists on starting from the realistic industrial environment and current situation, focusing on the long term, starting from creativity, encouraging enterprises to develop "smile" and developing to the most high-end of the industrial chain.

This is exactly where the theme orientation of "the creative Ningbo, the neon Orient" is considered.