Garment Industry: Breaking Away From Brand Name And Creating Good Product Quality

Many products love "big money".

The quality of famous brand products is also loud and sound, so that some products want to increase their sales volume by "big money", which makes the phenomenon of "near brand" happen in many industries.

The number of first contact with famous brand products in Ningbo

"All kinds of crocodiles, from the design point of view, have crocodile mouths moving towards the left and right, as well as the giant salamander. There are French, Singaporean, and Hongkong English names in different places, but businesses call them" crocodiles ".

Many consumers say it is hard to understand their relationship.

Besides,

On Adidas's "adida" and "Ai Di", Pierre Cardin said that "Pierre Cardin family" and "Pierre Shijia" make consumers very confused.

In addition to clothing, cosmetics, drinks, beverages, food, and other commodities near brand name phenomenon has also been found, such as "Chanel" near the "Chanel", there are a variety of "Moutai", "Wuliangye", "Lafi", and "Kang Shuai Fu" instant noodles and so on.

Beside the famous brand behavior is one of the key points that the relevant departments of our city have investigated and dealt with.

It is understood that in the first half of this year, the Municipal Industrial and commercial bureau carried out a special rectification of the liquor market. The city has filed 87 cases of trademark violations, such as trademark infringement and "brand name", and seized 8324 bottles of famous liquor such as Moutai, Wuliangye, Lafite and Custer, and pferred to two cases of public security organs.

Brand name confuses consumers

From earlier

Gradually spread to multiple categories. Brand names like cancer swallows the reputation of brand goods, confusing consumers' audio-visual activities and disrupting market economic order.

Kang Dongyi, a lawyer at boning law firm in Zhejiang Province, believes that a registered trademark is protected by law, and no other product can be used without the authorization of the owner of the trademark.

For a trademark already registered by others, such as adopting similar, identical or similar trademarks, it belongs to the infringement, and the trademark owner has the right to investigate responsibility.

The key to product sales is quality, and brand names may make products sell well for a while, but ultimately they need to be tested by quality.