Modern Creativity And Individuality Fashion In The Eyes Of Chinese Fashion Design Pioneers

They are a group of people who focus on themselves and soul Design Rookie, emphasis designer The originality of the design allows the design thoughts to soar freely without fetters.

　　 clothing Creativity in the eyes of new designers

In October, China Fashion Alliance will again visit Shanghai, the oriental fashion capital. Many fashion release series with Chinese young designers as the main force and Chinese excellent fabric brands as the core will also set off another wave of fashion in China. As the "Promotion Plan for Young Designers" launched this time, a group of young designers active in the domestic fashion industry will also come on the scene to interpret their keen perception and unique understanding of the trend with their personalized design language. In this issue of Fabric Weekly, we will get close to these new designers, feel the fashion and fashion of fabrics in their eyes, and understand how Chinese fabrics should "shift gears uphill" in fashion.

Creativity can be avant-garde, but not weird

"Chinese creativity should be felt by people all over the world, and we are all part of promoting its development!"

Huang Haibing has designed and produced high-class gowns for artists in the domestic performing arts circle in Beijing for many years. Now as the Director of Brand Design of Jose Orlando, he has unlimited enthusiasm for Chinese original design and hopes to bring his own design to the world.

For a long time, Huang Haibing's clothing seldom adopts the design of printed fabrics, but mainly uses the shape, natural materials and process quality in combination with three-dimensional cutting and geometric segmentation to produce clothing that looks very jumpy visually but has a very clean structure. "Creativity can be elegant, it can be trendy, but it is not weird. The degree of creativity should be well controlled, and it must be practical," Huang Haibing explained.

The fabrics and accessories used in Huang Haibing's original works are mainly purchased from Italy and France. Because of this, he has very close contact with many foreign fabric agents: "Their fabrics are made naturally, which is the place that domestic fabric manufacturers need to learn. At the same time, I will also provide them with some suggestions, such as patterns, colors, material composition, etc." At the same time, the quality assurance shows the depth of art. This enables Huang Haibing's works to integrate some of his own creation requirements while being in line with European fashion. Determine the concept direction, and then draw all the structure and style drawings and renderings. After considering the color system, materials and wearing season to be selected, find the appropriate fabrics and accessories to improve your work.

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In the eyes of fashion design avant-garde originality

In October this year, Huang Haibing will release a full series of designs of "battle robes", including leather goods, T-shirts, shirts, jackets, suits, pants, etc. Due to the characteristics of some fabrics, the whole series of garments to be displayed this time are very difficult in technology. He said: "Men's wear is very simple, its fabric is usually very ordinary, just a piece of black or white fabric, but through the combination of style design, pattern making and rigorous technology can create very valuable clothing."

"Chinese originality needs to be promoted and ideas should be displayed." Huang Haibing is full of passion for Chinese originality. This cooperation with China Fashion Alliance has created a good opportunity to exchange and learn with peers, and exchange and interact with enterprises. It can also promote the Chinese original spirit and enhance the discourse power of Chinese fashion.

The fabric can be simple but not mean simple

"All designs have living space and reasons to be accepted."

Zheng Tong loves things with personality, which also makes the brand he founded, Alexzheng, full of an uncompromising temperament. Although Zheng Tong hopes to break through his own design every year, his strong style trend runs through all the time. There is no complicated yarn and flower decoration. The color is also relatively uniform, without too much color matching, which has become Zheng Tong's interpretation of fashion. But at the release in October this year, he began to try to make breakthroughs in color.

The theme of Zheng Tong's release this year is related to nature and flowers, and is called "Blooming". "This is not only reflected in the printing, but also mainly uses some natural silhouettes, such as the structure of flower patterns, which is reflected in the changes in tailoring. It has a sense of breaking, showing a sense of clothes The image of a part of the In his philosophy, "Design can not pursue popularity, but follow your own feelings. What you feel will show what kind of works."

Usually, Zheng Tong will choose fabrics after the whole design concept is almost formed. Sometimes, he will choose foreign fabrics, but whether it is domestic or imported fabrics, the premise is to meet the design needs. At the same time, the team is also developing some fabrics on its own. Because of the niche design, the batch of clothes is very limited. Zheng Tong said, "More often, we will buy some ready-made fabrics, and then make special effects. Through redesign, the fabric texture will change, so as to achieve the desired effect. This kind of fabric is unique in the market." Zheng Tong values quality, It is believed that the fabric can be simple but not simple. Even a piece of monochrome fabric can be designed very well if its quality is very good, such as drape, hardness, wrinkle resistance and other good functions.

The target customer base of the Alexzheng brand is very small, and Zheng Tong also insists on not making large quantities of products, but only 3-5 pieces of each model. Sometimes a piece of fabric develops a group of designs to express the ideas of many people. Of course, it will also combine the market trend, not too weird, highlighting personality. Generally speaking, its overall style is more intellectual, but excluding the soft and elegant temperament, it pays attention to the outline, soft with strong.

Show making is a great exercise for designers. Zheng Tong has gradually grown up through constant show making every year, He said: "Making a show is a completely different concept from designing a series of clothes. This process is full of joy and focuses more on the feelings of designers. After each show, the overall control and integrity of works in the macro level have greatly improved the integration ability of many works." At the release in October this year, Zheng Tong will pass the "Blossom" series, Show his understanding of fashion: "Personal temperament and state, his heart, through the understanding of his body and temperament to choose clothing, showing a different style, is really popular and fashion 。”

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