Sexy Underwear Brand: Pursuit Of Quality And Brand Effect

At present, the information that Taobao shop searches for "sexy underwear" is basically more than ten to twenty yuan.

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This circulation of goods into the mainstream phenomenon, as a brand sentiment underwear manufacturers, can we pay more attention to the unfavorable situation of Taobao in the fierce competition of investment? As a Taobao shopkeeper, can you guide consumers' consumption concept more correctly when you blindly follow the wind for more than ten or twenty pieces of products? As consumers, you should understand that only the wrong ones are not sold correctly, how much can they sell at low prices, proving that the price and the use value of this item are within this low price, and how good the quality can be? So you bought it, so it's too far from the imagination, and the quality is too bad, you should think of it before buying! I found the sales volume was good. I saw some comments, some praise, and a lot of bad reviews. There were some reluctantly in the bad reviews, which is similar to "it's worth buying this product."

With the increasing understanding and acceptance of sexy underwear, consumers should gradually pursue quality when choosing.

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So what should we do to prepare?

1. Brand manufacturers

1. product quality is the key, quality directly leads to price and positioning.

2. the online shop investment policy is very important. Under the investigation of the actual market situation, we should come up with targeted policy options and adhere to our investment principles in attracting investment.

For example, Wuhan monthly Moore's underwear brand manufacturer's online shop investment "100 store alliance" investment plan, first only recruit hundreds of powerful online shop dealers, and collect credit margin for each online store, and sign a cooperation agreement. Finally, the online store will arrange the customer service commissioner for one to one price and policy supervision, and provide relevant pre-sale, after-sales service.

In this way, the prices of each shop can be controlled and standardized.

The online shop that violates the principle shall be punished.

3. product bifurcated sales.

Some products can only be sold on the Internet, and some products are sold in the traditional storefront.

This is effective in avoiding product conflicts.

Two. Shop dealer

1., first of all, we must change our mindset and not blindly follow suit. What others sell is what you choose to sell, which ultimately leads to price war, and the price war is still the case when the base price of products is relatively low.

2. the quality of low price products can not be guaranteed, it is difficult to retain old customers, which has a negative impact on the reputation and overall quality of online stores.

Therefore, shop owners mainly choose good quality and after-sale service.

At the same time, we should correctly guide consumers' consumption concept in the sales process.

3., if the shopkeeper feels that all of them will lose part of the market at once, after all, the popularity of online stores is very important. Here I will give some small suggestions, keep some cheap currency, and then put on the brand sexy underwear, so that consumers can choose between low price and high price, currency and brand goods.

One more choice, one more contrast.

This can satisfy different needs of customers.