The Success Story Of Taiwan Cowboy "Fifth Street"

The first Taiwanese businessman to invest in the triangle town successfully

Mr. Shi Yushu, 48 years old, came to Zhongshan for inspection in 1992. In June second, Golden Triangle Garments Co., Ltd. was officially completed in Zhongshan Triangle town.

Mr. Shi Yushu bought 38 acres of open space in the triangle town, invested about 20000000 yuan, started his first career in the mainland and became the first Taiwanese businessman to invest in the triangle town.

"When I first went to Vietnam to invest, I finally chose the mainland. After all, the language and customs are interlinked. I am very interested.

In addition, I am a Taiwanese businessman who came to invest in Zhongshan earlier. At that time, I was also warmly received by the local municipal government and gave me a lot of help. So I made up my mind very soon to come to Zhongshan Triangle town.

Garment factory. "

He was very straightforward. He admitted that the investment in the triangle town was very bold at that time, because the investment environment in the triangle town was very immature at that time, and the related supporting facilities were not needed.

But cheap labor, labor costs and the vast mainland market are deeply attracted to him, making him reluctant to give up.

Facts have proved that Mr. Shi Yushu's investment vision is correct.

After 5 years of hard work, the product began to open up the overseas garment market in 1998, and the sales volume of this product continued to grow.

The wall is blooming and the wall is also fragrant. With the development of the market, cowboy dress is more and more popular in the domestic market.

At present, the "Fifth Street" products are exported to Europe and the United States 70%, 30% to meet the needs of domestic consumers, the annual output of products reaches 4 million 200 thousand, and the annual output value is over 100 million yuan.

Since 1992, the development of Golden Triangle companies has been changing rapidly. Investment has been growing as snowballs, with a total investment of RMB about 60000000.

At present, it has a modern office building, three production buildings, two water washing engineering houses, two dormitory buildings that can accommodate more than 3000 people, and has formed a huge factory building with a total construction area of 32000 square meters.

The number of employees is 1500, the largest in the same industry, and more and more industries are involved.

The Golden Triangle company has invested 40 million yuan to invest in the construction of the "real good and beautiful" hotel. It invested nearly 300 million yuan to invest in the establishment of the "Tai Yi tannin Cowboy" large-scale knitting factory, and contributed to the local public utilities public water works, so as to contribute to the promotion of local economic and cultural development.

At present, the "5th STREET Fifth Street" has established 200 marketing outlets in China, and has been spread throughout the large and medium-sized cities throughout the country.

Its jeans garment has won the "international standard product certificate" in mainland China.

Mr. Shi Yushu is very excited to introduce, "as for the share of" Fifth Street "in the jeans market, third of the large shopping malls in the mainland have been accounted for.

After three years of efforts, Golden Triangle Garments Co., Ltd. successfully sold the famous American Cowboy brand "5th STREET Fifth Street" by 3 million yuan at the time of its establishment.

Cowboy clothing has been a hot issue overseas as a high-end product. Since 5th STREET Fifth Street successfully opened its overseas sales in 1998, the production of enterprises has entered a stable stage of development. How to open up the mainland market has become a more important consideration for Mr. Shi Yu Shu.

The mainland market has also experienced a period of growth. When it comes to the mainland market at that time, Shi Yushu said, "at that time, jeans were considered to be cheaper items in the country, and no more than 100 yuan jeans were bought."

Since the reform and opening up, the mainland economy has been developing very fast. People are increasingly pursuing and paying attention to clothing and clothing. 300, 400 yuan of jeans has been a lot.

Mr. Shi Yushu is very optimistic about the prospects of the current mainland market.

Now, "Fifth Street" brand clothing can be seen everywhere.

Mr. Shi Yushu has his own strategy for the development of the brand in mainland China.

In the face of some clothing brands priced at nearly 1000 yuan in the market, Mr. Shi Yushu is very sure that "fifth streets" should develop the middle consumption groups.

For this one, he explained, "the clothing market is also like a Pyramid. The spire is good, but after all, there are only a small group of people. Although the audience is very large, the market will become very mixed." Fifth Street "must be a middle market, with a certain level of consumption but it can be accepted by the public.

Pursue innovation and actively explore, cowboy should make a pattern.

If the "Fifth Street" international cowboy brand, which has swept the world, has shown Mr. Shi's management ability, the new tannin cowboy has pushed him to a new stage.

As for the investment and construction of T1 tannin denim knitting mill, Mr. Shi Yushu said that this is actually back to the starting point of starting a business.

He has always loved the comfort of knitting. In his many fabrics, he believes that the changes in knitting are relatively large and there is room for play.

"At present, there are fewer knitted cowboys in the world, and less is done well. I am very optimistic about this market.

Tat tannin is mainly knitting jeans.

Mr. Shi Yushu told reporters with great confidence.

For knitted cowboys, many people in the clothing industry are only at the stage of understanding, and are rarely known to consumers.

Just as we were still groping for a wait-and-see situation, Mr. Shi Yushu became the first to dare to eat crabs.

Mr. Shi Yushu said he was not worried about the market prospect of others.

For the development of this new product of knitted cowboy, Mr. Shi Yushu is not a mere armchair strategist. Instead, he has found a good market position for the development of knitted cowboys with his businessman's unique sense of smell.

"I want to combine it with the trend of the world to make it a favorite product of young people.

Girls love beauty, and can be made into warm boots in winter. They don't need to wear woolen pants anymore. In summer, they can make light, soft 5 pants and shorts.

Mr. Shi Yushu is not proud and satisfied with the development and innovation of his jeans in the jeans industry. A sincere and humble expression reflects his attitude towards doing things. "Making clothes is my roots and my roots. If clothes are not well done, they forget their roots."