The Success Story Of Fashion Designer Han Lulu

A girl, if she has an angel face and a devil figure, is very enviable.

And she is a wealthy family with a smart mind, and a career that she likes and has achieved fairly well, plus a talented husband who is considerate to her. Is it a little too perfect?

She is

Very excellent, of course, very young and beautiful fashion designer. In 2008, he founded the HLL design studio. The latest season's fashion series was called "beauty short".

This may be her response to the outside world: there is no perfect thing in the world, at least not as perfect as it looks.

Everyone has their own beautiful characteristics, and the concept of beauty is personality.

Fashion is not only an image that is seen by eyes, but also an attitude that can be realized by heart.

In fact, this is also the attitude towards Han Lulu's life.

An interpretation of design concept -- natural, casual, peaceful and inclusive.

But this is not enough to make people wonder: fine faces can be born with them. Do not elaborate life need to be deliberately designed? Every step of Han Lulu seems to be natural and natural, and she can not speak of concrete career and life goals.

It can only be said that intelligence and diligence, as well as a good grasp of "degree", cut out the unique Han Lulu.

The more noble, the more honest.

Han Lulu's life history has obvious traces of upper class society.

Born in a wealthy family, the parents were engaged in the catering industry. From childhood, they were well educated. They had studied in Canada and Italy, and earned a master's degree from Istituto Marangoni in Milan, Italy. After graduation, they went to the studio of New York Chinese designer Han Feng, and became the first Chinese designer of the wedding yarn giant GUI y. Mei, and now they set up their own independent studio to launch their personal brand "Han Lulu".

Although there are some Chinese fashions.

On the international stage, it is undeniable that the local fashion brands that really go into people's lives are still rare.

Or designers are too avant-garde, the clothes designed can not be worn on the streets, or designers blindly cater to western fashion standards, disdain to pay attention to the needs of Chinese consumers.

Just like the classical music played in the sacred hall, the listeners do not understand, do not like to listen, the players are narcissistic and think the audience's taste is not enough.

But Han Lulu is different. "Fashion can not always be carried, not unloaded.

I don't want others to exaggerate how well this dress is designed, but how nice it is to tell her how to look at it. "In the west, Han Lulu, who is the most orthodox and professional education, seems to pull the fashion down.

"China has now passed the stage of blind obedience to big brands, and local designers are also maturing.

My ultimate goal is that every wardrobe in a girl who loves beauty and fashion has clothes designed by me.

The tone is not small, but it is very smooth.

Sometimes we can not help but think: China's fashion design in order to create internationally recognized and can serve the public brand, may really need the power of inheritance.

Because in the era of material shortage, the pursuit of beauty and art seems too luxurious.

Only when material accumulation reaches a certain extent, business rules mature gradually, can art be integrated into the market and enter the wardrobe.

More importantly, when China's economic strength and international status are still very weak, our art and fashion will inevitably succumb to the Western judgement, too much in pursuit of the frontier, but like a castle in the air, or completely rebel against the western market value system, flaunting the alternative.

This is a psychological inferiority complex. Only through inheritance can we develop an independent, confident and close to market character. This is also a characteristic of Han Lulu.

Han Lulu's cognition of beauty originates from life. When she was a child, she often went shopping with her mother. Her beautiful mother would ask this little girl who was not very sensible. Was this dress not beautiful? How did I look? My little heart was inspired by beauty.

Despite the pursuit of perfection and rigorous entrepreneurial parents, Han Lulu grew up in a relaxed family atmosphere.

When I was young, I loved drawing, and when I was high school, I decided to be a fashion designer. My parents were very supportive. I didn't want to put the burden of family business on the shoulders of this only child.

Han Lulu liked to design handcrafted from childhood. She would make fruit sugar into brooches and string small antique magnifying glasses into necklaces, which are both beautiful and interesting.

Obviously, Han Lulu's design style and design idea are entirely natural, which makes what he has done is natural.

Because she was born in a merchant's home, Han Lulu did not exclude commerce. She would get a delicate balance between business and art.

In fact, father is a good example of this. Although he is engaged in food and beverage management, he likes art and is fascinated by photography. He has just gone to Africa to shoot animal migration.

In the HLL studio, there is a "treasure of the town store" - the artwork made of glued buttons on the drawing board, which was given to her when father opened the HLL studio.

"Fashion is not a work of art, it is to wear to others, is an artistic commodity.

Art is higher than life, but it can not be completely separated from life. "Han Lulu explains the relationship between art and life, and business. She thinks that she is not only designing clothes, but also designing a way of life.

So, in a small shop selling brooches in Venice, you may see a beautiful designer talking with the shopkeeper. This is the source of Han Lulu's search design in the corner of life. The scattered orchids on the table will bring her creative inspiration and the birth of her first complete design series, "butterfly orchid". She likes to leave blank in fashion design, so that customers can have space to interpret the appeal for beauty and life.

People often oppose art and life, and feel that the popularization of art becomes vulgar. Pursuing art in life is pretentious.

On the one hand, Han Lulu draws inspiration from art and design from his life, and on the other hand he integrates design into all aspects of life, such as food and travel.

She believes that art and life, and business can be co - integration, the key lies in communication.

"Communication is a very important quality of independent designers. In addition to making clothes, giving reason and impressing others, Han Lulu often meets such customers. He does not understand what is advanced customization. With a picture, or pointing to a section of Dior and Chanel, he asks the designer to follow suit.

Han Lulu would refuse, or patiently say to his client: "this is not original, or we lose the value we design for you. Everyone should form his own style."

It's not easy to be a designer and combine with the market well.

My initial understanding.

The designer is sticking to the design itself, communicating with the publisher, buying fabrics, and immersing himself in the design room.

But when I do it myself, I realize that it's also important to get out of the studio and communicate with others.

No matter how well designed, it is meaningful to wear someone else.

Han Lulu has an artistic talent and a business instinct inherited from her father, which allows her to freely navigate between business and art.

From Han Lulu's travel experience, the experience of North America helped her consolidate the basic skills and basic knowledge of fashion design, and her strong commercial atmosphere also made her pay attention to the practicality of design.

In Italy, she will feel that the design penetrates into every detail. No matter through a window, and watching the coffee shop, even the clothes of the old people and children, they can learn the nutrition of art.

The more noble and the more honest, this is a realm that can be reached through inheritance and accumulation.

Refining art from life, and then beautifying life in turn, in the material life of a great abundance of the moment, the excavation and extension of the United States, need two generations of entrepreneurs such as Han Lulu to complete.

The simpler, the richer.

Han Lulu advocated light dress, light texture, simple elegance, the whole design attitude is relaxed.

If it is to make a red carpet shape, 42 dialing is her favorite realm.

This design style is consistent with her attitude towards life, simple, relaxed and direct.

Han Lulu's life trajectory is very simple, like fashion design, determined to be a designer, studying in a professional school, and firmly follow the fashion design road.

In fact, this simple insistence is the most difficult.

During Han Lulu's study, he had to make a graduation design draft. After seeing the teacher, he found it too simple to hold onto the field.

Because he thinks graduation design is a good display platform, to show how much skill he has learned, and do some exaggerated design to shake others.

But Han Lulu insisted on not changing, even though the teacher would give key scores when evaluating his work.

As a result, when the finished products were made, almost everyone thumbs up, but I didn't expect the finished products to do so well.

Han Lulu is like this. He thinks that the right thing is to insist on doing and not to think so much.

After graduation, Han Lulu did not choose to work for those big fashion groups, but soon started the HLL studio.

For such a choice, she attributed to a simple reason - since she had her dream of doing her own studio since childhood, why not do it? Weigh the advantages and disadvantages of staying abroad or returning home, and feel that the platform for returning home is better, and resolutely returned to the country.

"If you work in a big company, will you be more relaxed and start at a higher starting point?" the reporter asked.

Han Lulu's answer is: I am afraid that I will be lazy. If I develop well in a big company, I will give up the idea of starting a business.

Simply cut off the way for myself. Looking back, it seems that the original choice is right.

Nowadays, many designers like to let stars wear their own design gowns to show up to enhance their popularity.

Since its establishment in 08 years, HLL studio has almost no initiative to expose and publicize.

Interestingly, there are some entertainment stars and fashion magazines editors who come actively to come and hope to cooperate and provide sponsorship.

Han Lulu does not deny that this is a very good publicity opportunity, and there are more and more opportunities, so she will be very grateful.

"There are a lot of very nice people around me who are willing to give me advice and give me opportunities, and I am very lucky to be able to grasp them."

Obviously, if it wasn't for her works and her style of design, it would not have been possible for those opportunities to come to her head if it hadn't been for the simple insistence.

"I like to do subtraction, whether in fashion design or career and life.

We can see more intuitive and essential things by subtraction, "Han Lulu said.

Because it is simple, it clears and focuses, creating richer content.

As such a young and beautiful fashion designer, the new favorite of fashion circles, Han Lulu seems too simple in personal emotion and marriage life, and even makes the whole circle feel "disappointed".

It's simple and simple to marry, but it's not easy for a client.

Time flashed back to a year ago, in a square in Rome, Italy, the flow of people was weaving. A young man stood in front of Han Lu Lu. He was sweating all over and stammered. He simply pulled out the ring and asked her to marry him.

Han Lulu was quite sober at this time. He thought, "he has not kneel down." he was so sorry for the other party to be so nervous that he was embarrassed to remind him, "forget it, as long as you are sincere, you can count on the form."

The young man named Zhong Weijie was secretly recorded by the photographer he arranged, and it was carved into a beautiful memory.

In May of this year, Han Lulu wore his own wedding dress and walked into the marriage hall with his sense of happiness on the cloud.

Because this wedding dress is like a cloud, it is made up of layers of white yarn. Inspired by this, Han Lu Lu is going to define the next season's work as "cloud".

A fashion designer, an architect, and a young couple jointly design a better life in the future.

In the decoration, the two division of labor is clear, no quarrel, one is responsible for the overall layout, and one is responsible for indoor soft clothing.

When it comes to a whim, two people will buy paint, paint together, take a palm print over there, add a few pens here, paint and play as if you were a kid.

"Two people need love as the basis for marriage, but if they are friends, if they can't be friends for a lifetime, how long is the shelf life of love? A little personal space between husband and wife is a very good thing, and it doesn't have to be greasy every day. Everyone must have an independent side.

Even if two people live together, they have to have private space, so that there will be something new to chat.

If things are going on everyday and what they do is invariable, what else can I talk about? "Han Lulu is also so concise and quick when he expounds the concept of marriage.

Han Lulu is better off after her marriage, because Zhong Weijie is very supportive of her career and will cheer her up when she feels tired. She will give her sympathy at the first time when she is unhappy.

Of course, there is no need to worry about phone calls every day at noon, and a bunch of flowers every week.

This makes Han Lulu's girlfriends' husbands complain so much, because Zhong Weijie, a model husband, makes them feel stressed.

In today's impetuous society, whether it is a career view or a marriage view, it has become somewhat blurred. It has lost its rich connotation, love, persistence, pure love and common ideals.

To rediscover them requires a simple insistence that Han Lulu did not shrink back.

The more stable, the faster.

In terms of personal life and career, Han Lulu is now at a relatively stable stage. She believes that this is a very good opportunity to redouble our efforts and strive for a new stage.

"How does the studio develop in the future? I don't want to limit it to a single frame, so that every step I take in front of me will be stable, and I will definitely reach where I want to go.

Some friends will advise me that you are developing very well now, do you want to do some big moves.

And I still want to let nature take its course, do not like to take a few steps, then fall down and get up again.

Like a turtle and a rabbit running, I like a steady turtle.

It is wrong to regard Han Lulu's conservatism as conservative and as a legacy of entrepreneurial adventurous spirit.

Because at the beginning of the business, parents will warn her: you are now doing a business. Don't worry, take your time and walk steadily. You will surely achieve your desired goal.

Steady is actually the most important quality of entrepreneurs.

Han Lulu did not resist big ups and downs, but she really preferred to play steady and steady. She was afraid that after the exposure, she could not keep up with anything.

She still wants to be consistent, slowly settling down, and then doing some action.

When HLL studio was first created, Han Lulu also had a confused period.

Because she didn't teach her how to manage and how to do business.

After the studio was renovated, no one even knew where the staff came from.

When the works were recognized, the media exposure was rewarded, and business gradually improved.

Three years is a good place to do business.

When Han Lulu was young, he listened to what his parents talked about doing business at home.

And now I can understand it very well because I realize that it's not easy to do business.

The two generation of people often communicate with each other on the table to do business experience. For example, Han Lulu attaches great importance to the interaction of new media such as micro-blog, and will share it with his parents.

In the course of Han Lulu's pioneering work, her parents' support and encouragement were obviously the biggest.

Nowadays, Zhong Weijie's role is becoming more and more important.

"He is doing architectural design, more rational than I am.

In the year before last, I not only made costume design, but also co ordinate the internal management of the studio.

How to sort out the process and how to do all kinds of forms? I have no idea.

He is very pragmatic and will give many suggestions and ideas.

When I am helpless, someone is holding me up, which makes me very satisfied.

So, for a long time before marriage, Han Lulu and Zhong Weijie did not go out on a date. Instead, they took the laptop to work out the work flow again and again to discuss management.

Speaking of management, Han Lulu is actually a very strict person, which is different from her gentle image in her circle of friends.

She will talk about things and get angry.

Although they usually get along with their employees like friends, they can not be careless at work, and their tears are not absent because of their criticisms at work.

"I am slowly changing myself. Many women will become tough when they are doing well in their careers.

I was afraid that I would be like that, so I would ease up after I got angry in the studio.

Employees can also appreciate my principles of life.

Han Lulu showed the little woman's side.

Beside Zhong Weijie, Han Lulu will be like a little woman, but two people will always communicate at the first time when they encounter problems.

The atmosphere of democracy has made the small families more harmonious.

Han Lulu's current feeling is that he is very calm inside himself and knows what he wants, unlike the girlhood.

She felt that she was very satisfied and thankful by her efforts.

She thinks it's important to balance, on the one hand, and on the other hand, work hard for what you dream.

The way you walk must be balanced, or you will fall.

"I am a person who doesn't like to make plans very much. I just do what I like to do naturally.

For example, I will not set this year to do a certain topic, and then force myself to think.

Instead, we usually think about it, do it with our hands, and bring inspiration to people, things and things around us.

Although Han Lulu had no specific goals and plans, she maintained a pure hope and dream.

She hoped that every girl in the wardrobe, who loves beauty and fashion, had a piece of work that she designed. She hoped that what she had designed would become an antique rather than a rejected object, and could stand the test of time.

Han Lulu had a complex about antiques, antique bags and antique watches.

Antique necklace and accessories.

And one of the most valuable things is an antique watch. This is because her mother gave her a lot of sense of inheritance because she wanted to marry someone.

This is Han Lulu. She will draw a line between reality and dream. This line is not a straight line shortcut, but a curve drawn naturally.

Han Lulu will be able to keep himself in balance with the art of balance. He seems to have no plan, but he will do everything beautifully every month, and steady approaching to his dream, which is a more rapid way.

To some extent, Han Lulu is very lucky.

In her body, the fine qualities inherited by her father, whether in business or in art, plus her own efforts and savvy, create a sky of her own in the context of the growing demand for beauty.