Chinese Culture And Elements Need Inheritance.

During the fashion week, designer Jiji hosted his fashion conference in London, taking the theme of "tea ceremony" as the theme, combining the Chinese and foreign elements to create the latest season of women's clothing.

The show, an interview with Ji Cheng, joined us in interpreting London Fashion week.

Reporter: this time.

Is it the first time to enter the London Fashion week?

Ji Cheng (micro-blog): This is the second time in London Fashion week. In February this year, the Ji Cheng brand was released in London for the first time.

Ji Cheng held his fashion show in London on the theme of "tea ceremony".

Reporter: Why did you choose London?

Kyrgyzstan: I personally love the city of London. There are many famous designer's series of publishing and concept stores, and there are many creative designs of world-class fashion designers. For Chinese designers to plan to enter the western market, London is a very suitable city and market to open up your first step.

Reporter: you combine your understanding of Chinese elements with hippie style. Is that why you think about the London show?

Ji Cheng: each of my series continues my usual characteristic, that is, the inheritance of Chinese culture and elements.

Reporter: in your mind, what is the difference between London Fashion Week and the other three fashion week?

Kyrgyzstan: London is also a place to assemble the most cutting-edge designer talents in the world. The London Fashion Week has shown more space for international designers.

Reporter: London Fashion Week is famous for its weird and subversive activities. In recent years, what kind of changes and developments have you seen in the fashion week of London fashion show?

Ji Cheng: many independent designers are maintaining their own brands. The development space is not very large, but the international platform enables them to work for some larger brands and continue their own style.

It's also a good opportunity to publicize their own names.

But once a designer releases his work, he must stick to it every year, so that buyers and media can see more opportunities for your work.

Interviewer: how do you understand British fashion and British culture? How do you see the three relationships between fashion, culture and art?

Kyrgyzstan: British fashion is very complicated, with the pride and arrogance of the blood inherited from the British royal nobility, but also the rebellious rock and the restlessness and degradation.

This is reflected in art and culture, and English literature is deep, like the literature that has been handed down from all over the world in China. It has implications for the whole world.

Like Shakespeare, Beatles band, BUBERRY, DAKS and Vivienne Westwood, have been so continuing.

Reporter: what is the impact of your study experience on the design style of Marangoni Fashion Design Institute in Milan, Italy? What do you think is the characteristic of Italy fashion?

The experience of reading in Europe makes me understand that fashion is actually a very personal thing for designers. Different designers must have their own favorite things, and more importantly, some ideas and concepts that have been adhered to in their own bones. I have always liked the simple atmosphere lines and profiles of Italy designers, and the constantly updated and popularized fashion fabrics of Italy have always been leading the trend.

Reporter: what valuable experience can Chinese designers learn from outstanding designers abroad?

Ji Cheng: their persistence and courage to work.

Reporter: are you concerned about the design and creation of domestic designers? Who do you admire most? Which foreign designers do you admire most?

Ji Cheng: it has always been a concern. Now MASHA MA and UMA WANG all have very good results. Men's clothing has XANDAR ZHOU, which is very appreciated for their persistence and efforts.

Foreign designers are actually Vivienne TAM and Vivienne Westwood, and two Vivienne are very powerful.

Interviewer: will you come to London next time?

Kyrgyzstan: Yes, we will persist in the London Fashion week.

Reporter: what plans and arrangements will there be in the near future after the London show?

Ji Cheng: we will go to Paris fashion week to participate in the exhibition of showroom and do some exhibitions and shop development plans in China, but we will be very careful and prudent in choosing the opening shop arrangements.