The Market Share Of Sports Brand Clothing Industry Is Highly Competitive

In July 2012, the growth rate of China's consumer goods market hit a new low in the year, Clothing market The performance was consistent with that of the consumer goods market, and the sales growth was lower than that of last month. According to the data of the National Bureau of Statistics, the retail sales of clothing products of wholesale and retail enterprises above the designated size in July increased by 18.1% year on year, 0.8 percentage points lower than that of last month.

According to the statistics of China National Business Information Center, in July 2012, clothing retail sales of national key large-scale retail enterprises increased by 11.21% year on year, which slowed down compared with that of last month. In terms of retail volume, in July 2012, various types of national key large-scale retail enterprises Clothing retail The volume increased by only 0.32% year on year, which is also the lower level of monthly growth since the beginning of the year.

In July 2012, sportswear The comprehensive market share of the top ten brands in the market is 67.4%, and more than 2/3 of the market is occupied by the top ten brands. Among them, two foreign brands, NIKE and adidas, occupy the first two places, and the local brand Li Ning ranks third. After the fourth place, the comprehensive market share of the brand is less than 5%, and the competition is relatively fierce.