Autumn Fashion Show In Shanghai

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From the international to the mainland to show the multicultural, creative quality and fashion attitude of fashion design, and for the first time, introduce the "CROSS PLUS" exhibition focusing on promoting French fashion life.

In addition, a series of events such as fashion show and pairing will be held in the three day exhibition, which will create a comprehensive understanding of the brand and one to one highly effective communication environment for the professional audience.

At the same time, the exhibition organizer Shanghai World Trade mall has given full play to its platform advantages of Asia's largest international year-round exhibition and Trade Center, organized the world textile excellent textile and garment enterprises tenants to jointly hold the new product exhibition, and launched the "constant exhibition linkage" exhibition and trade mode in the industry.

Affected by the "Diaoyu Islands" incident, the "Japanese Fashion Exhibition" sponsored by the exhibition and the Japanese side is temporarily cancelled on the eve of the upcoming launch.

Nevertheless, the brand diversity and fashion features embodied in this exhibition also attracted the attention of businessmen in eastern China and the mainland.

According to the organizers' statistics, the total number of visitors to the exhibition reached more than 8000 people in three days. Among them, more than 50 department stores managers, agents and distributors who were invited to participate in the "Taiwan brand women's special match meeting" were all present.

Exhibiting brands at home and abroad highlights unique personality traits.

Although the half of the first floor exhibition hall has been temporarily withdrawn from the "Yen Yen fashion exhibition", it still insists on exhibiting domestic and foreign brands, showing its unique design concept, product style and brand culture, with different local and Asian and European fashion features.

With the French Rococo style in 1727 of eighteenth Century, it was from the Nanjing world clothing Limited company.

"1727" natural exquisite girl dress, at this exhibition staged gorgeous retro and leisure subtle sensibility.

Mr. Yu Cheng, director of its brand, said that after the multi inspection of the autumn clothing exhibition in Shanghai, the purpose of the first exhibition is to expand the Shanghai and East China market on a larger scale by relying on the influence of the exhibition in the high-end consumer market.

Guangzhou's colorful Trade Co., Ltd., which is popular in this exhibition, has shown its 4 European trends: Denmark's famous RUBBER DUCK trend snow boots, the British personalized fashion apparel logo brand T-KIDS, cross border music and street element Portuguese mix and leisure brand FLY LONDON, and the women's shoes from Denmark.

Ms. Zhao Huimin, the sales manager, said that the 4 brands displayed were hot products favored by celebrities in Europe, Japan and Hongkong, China, and have entered the Hongkong and mainland markets of China.

This exhibition has met with professional spectators such as shopping malls, agents, distributors and wholesalers. They have shown strong interest in cooperation among the four brands. After the exhibition, the company will further follow up the negotiation intention and expand the sales market of the 4 brands in the mainland.

The second and N closet brand is a casual fashion brand with mature women who want to have a lovely feeling to be a customer base, so that women can remain childlike, happy and more elegant.

It is reported that the last year's exhibitors were doing well, and and N closet successfully found Shanghai partners. This and N closet, after communicating with some agents in Hangzhou, Beijing, Northeast China and Wuhan, hopes to reach a special shop plan after the exhibition.

It is the third RED PEPPER Cowboy brand that has been exhibited for the past time. This year shows the classic jeans with rich imagination and fashion skills, emphasizing the "VINTAGR DENIM" jeans in six and 70s.

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In particular, the women's jeans with unique tailoring and beautiful leg effects are designed, and the diversified styles of men's jeans, such as outstanding individuality, are praised by professional buyers.

Ms. Liu Yingjie, a Chinese market operation company and a special trade company (Shanghai) Limited, believes that the Shanghai autumn clothing exhibition is an effective way to develop high-quality and fashionable brands for the domestic demand market. After three exhibitors, the company has found a stable distribution channel in Shanghai and Beijing. This exhibition has conducted more exchanges with more new distributors, and has played a further role in promoting brand promotion and investment promotion.

The first three international brands to be carried out under the banner of the company are Cci Capital Ltd.

According to Mr. Cao Zhenhai, director of marketing, their participation in the exhibition is aimed at two-way demand, seeking more good brands to act as agents, and seeking cooperation between shopping malls and franchisees.

In addition, the main push CHALET IDEAS

The Shanghai inlay Trade Co., Ltd., which has been exhibiting high-end Shanghai scarlet Products Trade Co., Ltd., which is mainly engaged in high-end series scarf products, and Korean brand designer SELENE:Hee for high-end high-end buyers, agreed with the good reputation of international quality and high quality products that Shanghai has been developing for many years. They believe that although this event is affected by the temporary withdrawal of the "Japanese fashion show", the attendance of the audience has been reduced than before. However, they will stick to it and take the Shanghai autumn clothing exhibition as a promotional window to gradually penetrate into the middle and high-end market in East China and the mainland.

Fashion release highlights originality and international show

This autumn fashion show in Shanghai is "fashion publishing". Different fashion brands staged a visual feast of China's VS international forefront.

"2012 World Trade mall clothing brand joint exhibition" brings together Italy top leather fashion brand "BERRISTUM", American leisure brand "RUNY", American high-end men's clothing brand "007", Hongkong men's dress senior custom brand "de Mei", Shenzhen elegant fashion business dress "KOCHER" (Guo Qi), and Jiangyan Huiyuan cashmere boutique series, Ken's group's two high-quality silk and environment-friendly pure cotton pajamas and household clothing series products.

The luxurious leather brand "BERRISTUM", which originated from Milan fashion capital of Italy, is a wonderful example of the "autumn wind series in 2013AW". It is a wonderful example of the fashionable leather products created by the top leather technology in Italy. The bold and unrestrained colors and soft touch of the leather make the professional audience of many buyers, department managers and so on.

After the release of the show, a number of cooperative intentions were received by the brand agent. The person in charge of Shanghai Barry Industrial Co., Ltd. was satisfied with the results of the release. According to him, businessmen from Nanjing, Hangzhou, Dalian, Shenyang, Beijing and other places have approached them.

Shenzhen's elegant fashion business dress "KOCHER" (Guo Qi) is seen by many high-end department stores and shopping centers in Shanghai.

"KOCHER" general manager at the scene said that through the Shanghai autumn clothing exhibition stage, accurately docking the high-end department stores in eastern China, as a permanent tenant to enter the world trade mall, enterprises will continue to participate in the release activities, which will become a convenient access for enterprises from Southern China to the East China market.

"Hi, High Fashion joint brand press conference" is sponsored by Cci Capital Ltd. The three brands inside and outside the sea are all on the stage. Women's clothing, men's wear and children's wear three categories highlight the city's dazzling trend.

Mr. Cao Zhenhai, marketing director of the company, said that the static exhibition and the release show were based on the Shanghai autumn clothing exhibition. The strategic intention of the company to expand the East China market and the domestic market is very clear.

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Accurate pairing will promote cross-strait trade exchanges.

Following the successful holding of the last session, the "Taiwan brand women's clothing special match" attracted 5 Taiwan garment enterprises to participate in the business negotiation.

According to Mr. Wang Zhaozheng, director of the Taiwan Textile Development Association, one of its organizers, the "special match meeting" is the core service mode of the world trade mall, which includes three parts, including pre registration, brand demand, targeted invitation of professional buyers and one to one trade negotiations. Its advantages are to help the two sides accurately docking and achieve more efficient cooperation intentions.

Mr. Wang Zhaozheng said that the Taiwan enterprises that participated in the world trade matching meeting last year responded positively. 100% and the mainland have reached different degrees of cooperation. The results of the partnership will play a certain role in promoting the current holding.

The five Taiwan high-end brand ladies' "Qiao An kitten Joanne Kittten", "Alice Girl" s Monday "," Yi Yang Jie Fu YANG JEFF "," DesigN+ "and" Lady garden herite "meet in pairs.

"We hope that through this way, we can promote the excellent brand and design of Taiwan to the consumers in the mainland, and establish a good interactive relationship with the agents and distributors in the mainland. Through this platform, we can combine the garment industry on both sides of the Strait."

According to statistics, there are Zhongsheng world mall, Zhongfang Jinyi square, Shanghai Huaihai group (Airport Business), Parkson, sun and moon department store, Jiu Guang Department store, Huarun Wanjia and other 20 well-known stores in this match, and nearly 30 proxy distributors.

Casual dress "DesigN+" and six dealers docking, the responsible person said, including department stores, import and export companies and distribution agents, etc., has a clear intention to cooperate 50%.

Ms. Jian Chunjin, general manager of herite, general manager, expressed great pleasure in finding some suitable distributors through the world trade mall. She hoped to have the chance to join the WTO match again to help the brand enter the mainland market gradually.

Urban women's clothing has not yet officially entered the mainland market.

"Contacted eight dealers and clothing companies," Mr. Wang Taiyuan, the brand director, introduced "Joanne Kittten" sold in Europe, America, Japan and Southeast Asia. This shows the main styles of European style dress and evening wear, which is very suitable for buyers in Shanghai and East China.

The popular women's dress "Girl s Monday" attracted the attention of many department stores, shopping mall and agent dealers with fashionable girl dress.

For the first time in Shanghai, the YANG JEFF, a woman's dress stone, has benefited greatly from this trip.

Mr. Yang Jianfu, the brand leader, believes that if there is no such platform, there will be no way for them to find so many suitable business objects.

Mr. Yang said that he had talked with many department managers, agent distributors and clothing companies, and learned a lot about the mainland market, which will help them find more development direction in the mainland.

In the same period of the exhibition, apart from the pairing meeting, the series of activities such as "constant exhibition linkage" and "big lecture hall" were also held.

Combined with the world trade exhibition function, 40 world trade mall high-end fabrics and accessories tenants, jointly launched the "2012 World Trade mall fabric new product exhibition", "2012 World Trade mall accessories new product exhibition" and "constant exhibition clothing clothing new product joint display and promotion".

The "lecture hall" of world trade brand activities, which combines the vision and guidance of the world trade organization, has held two lectures: "Japanese apparel enterprises' operation mode and management tool" and "fashion buyer and fashion trend analysis system".

With a professional and pragmatic attitude, we will build bridges for the domestic and foreign brands to the middle and high-end domestic demand market. With the advantages of "constant Exhibition + short Exhibition", we will create a one-stop efficient procurement platform for domestic retailers, agents and affiliate channels.

The "Shanghai international textile and garment exhibition" has persisted in the exhibition positioning targeting the domestic demand market and guided the high quality consumer awareness for many years, making it an important exhibition window for more and more domestic and foreign brands based on Shanghai's brand image and fashion promotion.