Lan Yu: The Dream Of Chinese Wedding Designer'S Advanced Customization

Some people say that China does not have its own luxury brands, and the lack of international discourse power is the embarrassment of Chinese brands for a long time. Even though there are many top brands in the world. Designer Being strong and strong, we can not ignore the new and fearless new forces in China. Lan Yu is such a rising Chinese designer. With her distinctive customization concept and gifted genius design, she is skillful in combining Chinese traditional embroidery skills with western advanced materials. After designing a series of wedding dresses for stars, she has become the fastest growing and most influential 85 dress designer in China.

 

　　 For beautiful opening Latest fashion Journey

The brand of Lan Yu is just as elegant and nimbus as herself, which is indissoluble with her learning ballet when she was little. When she was 5 years old, Lan Yu began to work diligently and continuously on ballet. The ignorant child, learning ballet really had too many hardships and hardships, and the belief that she had always supported her was "ballet is the art of beauty. I want to be a beautiful person and want to be a beauty maker."

At the time of sophomore year, she was fascinated by the ancient style of Qipao. She and her mother put together a small shop, opened a small fashion shop, mother and daughter two people came to many beautiful silk fabrics and cloth heads. Designed by Lanyu, China's first generation of learning mothers in Japan studied and produced versions of the original Japanese version, and sold hundreds of improved Chinese styles before and after 40 days of summer vacation. clothing And cheongsam, every time the new model was launched, it was snapped up instantly. Then

The success of the first test made Lanyu see a brand new and wider road outside ballet. The beauty of ballet is too short, like a flash in the pan, and can not change every girl around, but the fashion is different. clothes It can make a man turn from a beggar to a fairy. So Lanyu made the first most important decision in life, giving up ballet, applying for Beijing Institute Of Fashion Technology, and opening his fashion trip.

In the four years of University, after studying fashion design, I also studied Chinese traditional embroidery techniques such as Suzhou embroidery, bead embroidery, double sided embroidery and so on, and made persistent efforts and persistence to make Lanyu's dream closer to reality. After graduating in 2008, Lanyu studio was bought by China Textile Group. Lanyu continued to be the head of studio, and went to New York Fashion Institute in August of the same year for further study. In September 2009, Lanyu returned to Lanyu studio in September 2009 and established a clothing company with a joint shareholder, and eventually set up a personal advanced customization. Wedding dress Dress brand INLOVE LAN and garment brand LANBYLAN.

Subversion of traditional design

Lan Yu (LAN-YU) 2012 series of wedding dress takes Swan Lake as the theme of creation. It shows the purity and enchanting in the movie Black Swan and depicts the illusion of Swan Lake in her mind. In order to pursue more challenges, Lan Yu wants to try more design styles.

 

Among them, black wedding dress is an anti tradition, becoming the finishing touch. The holy white wedding dress is wonderful, but black is a beautiful footnote. From the dreamy mood of sweetness to the mystery of science fiction, this time, she will show her confidence and strength through some simple, hard light and lines.

Lan Yu is good at embroidery. Lace With the use of decorative elements such as beads, feathers, and so on, it is admirable to her admiration of perspective. Her classical temperament probably comes from the edification of her mother who is good at Su embroidery. This is also deeply embedded in her design: a large number of traditional handicrafts are used in western style wedding dress production. Especially when the classic Suzhou embroidery and European ancient lace collide, it brings amazing luxury and aestheticism.

Do the wedding for the stars

Wedding dress designer Lanyu is good at combining Chinese traditional embroidery skills with western advanced materials. After designing a series of wedding dresses for stars, she has become the fastest growing and most influential 85 dress designer in China. Lan Yuceng designs many dresses for many domestic stars, designs Sheenah, Luo Haiqiong and Li Xiaolu's wedding dress, and creates "red carpet war clothes" for Huang Shengyi, Huo Siyan and Zhang Yuqi.

Li Xiaolu's wedding dress was designed with high waist design, and the upper part was full of pearls. This wedding dress had more than 20000 precious pearls, all of whom were over 30 years of clothing experience. In addition, the wedding dress is also decorated with Italy's top hand lace, and Li Xiaolu's skin is very sensitive. It will be red when he meets with a slight stimulation. For this reason, the designer especially laid a silk silk fabric in the lining to prevent Li Xiaolu from wearing allergies when designing wedding dresses.

Huo Siyan's dress on the red carpet in Berlin takes the classic retro dress of 2012LAN-YU Swan Lake series as the basic style. Lanyu is specially designed for her to make her unique bright red color, which highlights Huo Siyan's charm and charm. The SWAROVSKI crystal and the French imported lace on the Red Princess pengpeng skirt show this Lanyu's meticulous creation of every detail of Huo Siyan's red carpet dress. The lace woven with lace also incorporates Chinese elements into the dress to show the eastern atmosphere.

Sheenah wedding dress dress wedding dress dress wedding dress also comes from the designer Lan Yuzhi hand, the day of the wedding, Sheenah dressing 4 times, all of the dress are made by Lan Yu for its exclusive custom, handmade. The wedding dress is made of milky white pearl yarn and tailed as long as nine meters, just like dancing in the sky. The slanting shoulder design of Italy handmade lace gives the best interpretation of Sheenah's goddess fan, from the design of the cheongsam's collar and the oriental flavor of the bride.

Luo Haiqiong's wedding dress was made by designer Lan Yu. She personally embroidered everything she wanted for Luo Haiqiong, pearl, sequins, SWAROVSKI crystal, and everything from the original design of Lan Yu made Luo Haiqiong show the pure Princess feeling at the wedding.

Dialogue orchid jade

Interviewer: how do you define your style? How do you design inspiration?

Lan Yu: "immortals", "beauty" and "elegance" are all my favorite, so they have been reflected in the design. They are embodied by lace, pearl yarn, George gauze, diamond, crystal and so on. As for inspiration, I think everything in life is inspirational. The coffee cups at hand, as far as Eiffel Tower Notre Dame de Paris can be the source of inspiration for creation, seems to contain all the most interesting ideas on earth and in the galaxy.

Reporter: as a young designer, will soon become the top designer in China? Is it smooth on the design road?

Lan Yu: "when I was a sophomore, I founded the Lan Yu studio, which was opened in a room shared with others. I think that the income of ten yuan of money and pants around me would be very exciting at that time. At that time, I wore my dress all day and every day, and every day I was trying to realize my own ideas, designing and interpreting myself, wearing my own dress every day, ignoring the eyes of others. The road of design is hard enough to have many opportunities.

Reporter: what kind of customization process is in your studio?

Lan Yu: we will also provide high quality customer service and inheritance concept to our customers. Each wedding dress is tailored to customers according to their personality and personal preferences. Let customers have an unusual customizing experience and satisfaction.

Reporter: what's the difference between China's advanced customization and foreign countries?

Lan Yu: the key to advanced customization is the "creative" foreign advanced customization is often a "standardized" customization. The domestic customized service is mainly aimed at the actual needs of the guests. We have gradually changed from the processing of raw materials to the design and creativity. Now we are still faced with a trial mentality when facing customization. The trial process is what we still need to work hard for.

Reporter: what is the difference between China's clothing design level and the world's advanced level?

Lan Yu: in terms of brand, marketing, value added and industrialization, we still do not have a world-class brand.

Reporter: what kind of people do advanced customization in China consume?

Lan Yu: at present, "advanced customization" is mainly for the red carpet and celebrations.

Reporter: do you think China has its own luxury brand? Why or not?

Lan Yu: luxury goods are also the most powerful consumer market in China, but there is no luxury brand. There is no concept of "making brand" for a long time, but China has its own cultural tradition and will have its own fashion context in the future.

Reporter: how can we really get out of the country and gain more recognition internationally?

Lan Yu: we must make a big and strong brand, define the brand position and make the brand rich in connotation. Go abroad and sell products to other countries in the world.

Reporter: can you talk about your ideal?

Lan Yu: as a cutting-edge designer, I still need a lot of improvement and learning. I hope I can do better, enrich the brand of LAN-YU, and make a real quality brand someday, to show the world's young Chinese designers.