Quanzhou Shoe Industry Encounters "Waterloo" Biggest Shoe Material Enterprise, Qing Mei Company Quietly Stops Production

Recently, we visited many families in Quanzhou. shoes Enterprises, with a view to truly reflect the impact of the local shoe market, looking for those enterprises that are actively transforming and breaking through in Quanzhou.

When Dongguan's "closing down tide" and Wenzhou's "running tide" are constantly attacking people's eyes, they are known as the "strongest city" of Fujian's private economy. Quanzhou It is difficult for the city to be independent.

Recently, when visiting in Quanzhou, I learned that Anta, 360 degree, PEAK, which the consumers are familiar with, Jordan The birthplace of most sports brands in China, such as "noble bird" and "del Hui", is now facing the industry of Waterloo. Enterprises are generally facing the market downturn, overcapacity, high inventory, and some even simply shut down.

Local industry sources said that in order to clear up inventory, the major enterprises have played their cards. Sports brand XTEP at this year's national dealer order meeting, directly drove BMW vehicles to the scene, to achieve a certain amount of the dealer's direct award BMW. This move has attracted numerous enterprises to imitate.

　　 Shoe material Enterprises quietly shut down

Thailand is a shoe material manufacturer in Quanzhou. In its 2010 prospectus, the company claims to be the largest shoe sole enterprise in Quanzhou.

However, from the open data, the size of another local shoe material company, Qing Mei (China) Co., Ltd. is much larger than that of Thailand. In the three years of 2007~2009, the total revenue of Qing Mei company was 1 billion 755 million yuan, which is more than twice the total revenue of three years. In addition, from the field survey conducted by the Securities Times reporter, the Qing Mei Industrial Park is far superior to Tai Ya's shares, regardless of its scale of land occupation or modernization. Its spacious and beautiful factory area and luxurious office building are unique in Chen Dai town.

Mr. Yang, director of a local shoe factory in Quanzhou, said that Qing Mei was originally a large scale processing plant. Its OEM brands include many famous brands such as "noble bird", "Jordan", "Siqi", "360 degree" and so on.

The shoe material manufacturer, which is far more than Thailand's stock, has quietly shut down. In the early September, when reporters interviewed on the spot, the big factory area was almost empty.

When reporters arrived at the Qing Mei Industrial Park, a simple advertisement sign was placed at the gate of the park, which indicated that a company needed to recruit more than ten workers because of its business needs and moved to the Qing Mei Industrial Park. This recruitment figure is quite incommensurate with the huge scale of the park.

Mr. Xu, who is in charge of maintenance in the park, told reporters that the company had been shut down for several months, and the original equipment and production line had already been sold. He pointed to the 4 houses built at the entrance of the park to half of the villa, telling reporters that it was originally a villa built by the owner of the house, and 4 brothers and one person, but now it has become a barren land.

According to Mr. Xu, the industrial park just went into operation in June last year. After its listing in Singapore in March 2010, there were provincial and ministerial officials visiting the company. However, when the reporter asked whether the boss was "running the road", he made a negative answer and said, "the boss is still wandering around the park from time to time."

"This may be the biggest difference between the private entrepreneurs in Quanzhou and the owners in Wenzhou and Dongguan." Wang Zhiyong, Deputy Secretary General of Jinjiang footwear industry association, said in an interview with reporters that although there are some difficulties in Quanzhou's private enterprises, there has not been a "run away" phenomenon.

Wang Zhiyong believes that this is mainly related to the background of the family economy of Quanzhou's private economy. The private enterprises in Dongguan area are mainly the traders from Hongkong or Taiwan to operate the local rental factories. Quanzhou is a famous hometown of overseas Chinese. Local businesses are mostly family businesses founded by returned overseas Chinese, and the property rights of their factories and equipment are all owned by individuals.

"Because the whole family is here, even if there is a loss, they will try to maintain it and not walk away." Wang Zhiyong said.

　 Fund-raising flows elsewhere

Some local industry insiders say that although the main business of the company has been shut down, the company has not completely collapsed through Singapore's listing funds.

It is understood that private enterprises in Quanzhou are mainly small and medium sized enterprises. It is very difficult for them to obtain bank loans. Listing and financing have become a shortcut for enterprise development. By the beginning of September this year, there were 62 overseas listed companies in Quanzhou.

However, the local industry has spread such a view that although the number of overseas listed companies has increased sharply in recent years, it has not raised all the funds raised to the main business, which is also an important reason for the difficulties in the operation of enterprises.

Anecdotal argument is that the funds coming from overseas listing, in addition to investing in the main industry, some of them have actually invested in high-risk, high return industries such as real estate, mining and so on. This proportion is about 30%. This has greatly weakened the main business advantage of the company.

Mr. Yang said: "the owner of the Qing Mei invested in the real estate industry, and it is said that the benefits are good." However, this view has not yet been confirmed by official news.

"The flow of capital from industry to investment is certainly easy for the boss, but it must be harmful to the whole industry chain." Local industry insiders said, "because the formation of the industrial chain is a long and difficult process."

In fact, this is exposing the regulatory blind spot of overseas listed companies. Qi Wei, senior lawyer of Chuang yuan law firm in Fujian, told reporters that at present, there are no clear laws and regulations governing overseas listed companies. They mainly rely on the supervision of their listed exchanges.

In view of the fact that Qing Mei company has shut down its business but the stock is still trading, Qi Wei thinks it may be that the company has not yet fully disclosed its business information.

　 The most serious crisis

The case of Qing Mei is not a case.

One runs a medium scale in Fuzhou. clothing The owner of the factory told reporters that the number of workers coming from Quanzhou has suddenly increased since the beginning of this year. "This has never happened before. They used to work in shoe factories and luggage factories in Quanzhou."

Wang Zhiyong told reporters that the footwear industry is the most representative traditional industry in Jinjiang under the jurisdiction of Quanzhou. The output value and tax revenue of the footwear industry are maintained at around 23% of GDP and fiscal revenue in Jinjiang. "But in recent years, the situation is not good, especially export volume, which is like Wang Xiao er's new year, which is not as good as a year." Wang Zhiyong said.

"This is the most serious crisis in the shoe and clothing industry in recent years." Mr. Yang told reporters that "the sharp decline in the domestic market is the most direct cause of the industry's plight. In addition, the original manufacturers who focus on exporting have been turning to the domestic market, and the market is saturated in a short time.

"Last year, everyone thought that this year's sales situation would be good and expand production capacity. No one expected that the domestic macroeconomic situation will continue to decline and consumer demand will also decline sharply. Mr. Yang said, "taking Anta as an example, the order volume has dropped by 40% this year. The reason why the company is shutting down production is due to the serious shortage of orders.

Mr. Yang told reporters that this year, the volume of orders in the US has fallen sharply, which is seriously mismatched with the company's capacity. "If we continue to start work, the factory will fall into a loss, and it is better to stop production than it is."

Mastering materials show that in 1~7 months this year, inventory of Enterprises above Designated Size reached 67 billion 580 million yuan, an increase of 16.1% over the same period last year, especially in Quanzhou. Spin Footwear and other industries are most prominent.

In fact, not only shoe and clothing enterprises, but also the traditional industries in Quanzhou are facing the pressure of reducing profit margins and expanding their losses.

"At present, the situation of vacant lease of factory buildings does exist to a certain extent." A government official in Jinjiang admitted to reporters that "the growth rate of large enterprises is declining, not to mention small and medium-sized enterprises". But in his view, capacity expansion is not the main reason for the current predicament. It is mainly affected by the downward trend of the whole economic environment and the shrinking market demand.

Data show that 1~7 months, Quanzhou's industrial profits above designated size increased by 5.5%, an increase of 40.5 percentage points over the same period, and the loss of Enterprises above Designated Size reached 3 billion 812 million yuan, and the deficit increased by 3 billion 57 million yuan over last year.