The Best Way To Watch A Long Holiday Is To Spend Four Big Gifts.

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As we approached, the shopping factors in people began to become active.

However, in the face of all kinds of holiday promotions and increasingly diverse types of "glamorous eyes"

How to choose rationally and deal with it calmly? The reporter specially prepared 4 packages to help you play smart consumption in holiday life.

Lucky one

Every eleven holidays, businesses will be there.

The discount sales promotion is full of brains.

Often A department store "buy one get one", B square "full hundred coupons", C company "1 fold"...

All kinds of "gimmick" Qi Qi Liang is quite tempting to consumers.

However, in addition to some of the real profits, part of the business behind the promotion is actually tricky.

Examples of shopping spree

Mr. Wu took a look at a shopping mall in Shanghai last October 1st.

The tag price shows that the briefcase price is 718 yuan.

As the salesmen repeatedly expressed enthusiastically the briefs' participation in the 40 percent off promotion of the shopping mall during the national day, Mr. Wu spent 470 yuan to buy it.

But afterwards, Mr. Wu learned that the sale price of the briefcase was actually 518 yuan through the Internet enquiry.

According to this calculation, the so-called "470 price" of the so-called "40 percent off price" of the business actually only hit 10 percent off on the basis of the original price of 518 yuan.

Tips:

Nowadays, Internet consultation is very developed.

In addition to being found online.

The official reference price, and many enthusiastic users will share all kinds of price information in the forum.

Consumers may want to know the approximate price of the brand before going shopping, and simply inquire about it through the mobile phone when buying, so as not to impulsively buy the discount goods after the "price is high".

Two friends and family members

In various holiday promotions launched by businesses, marketing methods such as "buy 150 to send 50", "full 300 to send 100" and so on are the most common marketing methods.

In the actual shopping process, consumers often find that "149" and "199" are only "mainstream" prices that are "breath" than the standard of return.

Examples of shopping spree

Miss Jiang bought a discount of 499 yuan for sale at a department store in Beijing last year, "eleven".

At the time of checkout, Miss Jiang told Miss Jiang that according to the activity standard of "600 to 300" in shopping malls, Miss Jiang could get a 300 yuan voucher only if she bought 101 yuan of goods again, equivalent to "one more commodity sold by shops."

So miss Chiang bought a set of pillowcases that she did not like, priced at 158 yuan.

But when Miss Jiang changed the voucher, she found that the coupon at 300 is not only universal but also needs to be repurchased for 600 yuan.

Miss Jiang sighed, "spent 158 yuan on a useless piece of paper!"

Tips:

In fact, the intention of "full delivery" is to stimulate consumers' desire for shopping.

And the return mode of guiding consumption also often has "gradient" when stipulates standards: for example, "full 200 returns to 50", "full 500 returns to 200", and the larger the consumption amount, the greater the extent of return.

Therefore, for consumers, shopping with friends and family members is a reasonable way to deal with them. Shopping together reduces the trouble of buying non essential goods for the purpose of collecting money, and at the same time accumulating the amount of consumption to get a relatively substantial benefit.

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Three European and American brand "children's wear"

In addition to avoiding the confusion caused by the promotion trap, we still have some "hidden concessions" which are easy to be ignored.

During holiday discount, it is more likely to pay attention to this kind of "discount".

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Examples of shopping spree

Miss yuan is a white-collar worker in a financial company. She likes Europe and America on weekdays.

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But for the sake of mortgage pressure and car buying plan, Miss yuan has compressed some of her own budget.

Because the working environment is equipped with certain requirements, even if you buy only 2~3 medium brand clothing every month, it is still easy to unconsciously exceed the consumption budget. She is very worried about how to lower the low installation expenses on the premise of keeping her dressing style.

Tips:

Because many European brand designs are generally relatively simple and mature, most of them are

Styles are used in adult design styles, but the price is less than 30% above that of adult clothing.

Because the size of children's clothing in European brands is generally larger than that in Asia, it is no longer a novelty for Asian customers to bring back several pieces of children's clothing to and from work when they go shopping in Europe or Hongkong.

In China, some European brands such as H&M and ZARA also have children's wear department, of which 155~160 of children's clothing size is basically the same as that of adults 160 yards, but the selling price is 30% to 50% lower than that of adult clothing.

In general, customers who are moderately thin and prefer European style may change their minds and perhaps get tangible benefits from accidents.

Four online shopping differentiation

The discount given by merchants in long holidays means shopping benefits, but it also means a huge stream of people.

For consumers who do not want to go out and "crowded", the Internet channel becomes the first choice.

While online shopping is convenient and quick, it also has a certain price advantage, but it also requires consumers to have a more accurate grasp of their needs in the purchase of clothing, such as clothing and other goods that can not be tried ahead of time.

Examples of shopping spree

Last year, eleven, Ms. Wang found that many of Taobao's businesses have also launched a variety of strength discount.

After selecting a G2000 windbreaker priced at 1168 yuan, she found the same price through the Internet.

The price of Taobao is between 380~1168 yuan.

Although there are certain price differences among different sellers, word descriptions and official pictures are basically the same.

Finally, Ms. Wang chose to place the order in a shop with the largest promotional effort.

But after the windbreaker arrived, Ms. Wang found that the appearance of the clothes, though slightly similar to the official ones, was rough and had a certain chromatic aberration.

Tips:

Even if the picture text is more detailed, the online shopping clothes still have the virtual nature that can not contact with objects in the final analysis.

Consumers who experience insufficient online shopping experience embezzlement.

Pictures, businesses that rely on special technologies to process photos and false cumulative credit ratings are easily misled.

It is recommended that you spend more than a few minutes to check the seller's credit record before buying online clothing, and focus on the "yellow diamond" buyers comment and buyers' "comment" and "bad comment".

The clothing image watermark does not match the actual shop name, the same name, low-grade buyers repeatedly praise the store to stay more than one mind, not only for a time cheap.