Shangyu Children'S Wear Style Has Been Repeatedly Punished By Pirated Government.

On the morning of September 29th, the Zhejiang provincial Copyright Bureau accepted the Shangyu Xiao Yi Feng. Clothes & Accessories The copyright registration application of the "Mike mili" style works independently designed by the company is the first child dress enterprise in Shangyu to apply for copyright protection. "This marks the start of the administrative guidance mode of intellectual property protection for children's clothing industry." Yesterday, Yao Junqiang, director of Shangyu industrial and commercial bureau, Tang Pu Industrial and commercial office, told reporters.

Shangyu Tong Pu town has more than 460 children's clothing enterprises, with annual sales of nearly 3 billion. Embarrassing is that so many enterprises, with independent style development capacity of children's clothing enterprises less than 1/3. Many enterprises rely on piracy, counterfeit and scale enterprises to "eat and eat".

Vest encountered more than 40 enterprises piracy

Mao Shixiang, chairman of Shangyu Han Feng Tang Long Garment Co. Ltd. said, "just one style, we lost about 1000000 yuan!"

The company is a large-scale enterprise with an annual sales volume of about 20000000 yuan, and now has 6 professional designers. On one occasion, the company developed a quarter vest suit, a total of 360 thousand sets.

What is unexpected for the enterprise is that it is less than a week before the vest suits are listed. There are more than 40 small businesses pirated and counterfeit vest suits, not only the same style, but also the price of each set is 4 yuan, resulting in 90 thousand backpacking suits and about 1000000 direct economic losses.

"For piracy, we didn't have any way to start with." Mao Shixiang told reporters.

Yao Junqiang said that a large number of enterprises in Tong Pu town had encountered piracy and counterfeiting.

What led to the frequent piracy of children's clothing? Yao Junqiang believes that children's clothing industry has its own characteristics: there are many styles, and there are a large number of new products coming out every week. The two is the cost of counterfeiting infringement is low, and the judicial way takes a long time, low efficiency and high cost.

"The low cost of piracy is the main reason!" Mao said. They invested about 800 thousand yuan a year in style design. Piracy can save this expenditure.

"In less than a week, it was pirated by other enterprises. "They are really pervasive!" Mao Shixiang said. After designing the good style, enterprises need to check, print and so on. Other enterprises are staring at these links and stealing the newly developed styles.

The government has formulated measures to deal with it.

The problem of piracy has attracted the attention of Shangyu municipal government and relevant departments. At the end of last year, the Shangyu municipal government issued special opinions on strengthening the protection of children's clothing intellectual property rights and promoting the healthy development of Tong Pu children's clothing industry. Way And so on, blowing the horn to solve the problem.

"In the first 8 months of this year, sales of enterprises increased by about 30% compared to the same period last year, but profit growth has doubled." Mao said to reporters that it depends on solving the problem of piracy from the technical level.

"On the one hand, we change from single product style design to series product style design; on the other hand, we should develop fabrics to deal with piracy." Mao Jianjun, general manager of Shangyu Han Feng Tang Long Clothing Co. Ltd. explains that the single product style is easy to be pirated, but the style of all products is pirated, and some small businesses will not be able to afford it.

However, it is far from enough to rely on enterprises to guard against theft from the technical level. Tong Pu Industrial and commercial office is in communication with the relevant departments of the province, and timely starts the copyright protection project for children's clothing design. "Declare one, the government gives 2000 yuan reward."

Yao Junqiang said, the next step is to guide enterprises and Design Personnel and circulation enterprises signed a confidentiality contract to prevent the style from being stolen in these links.