Enhance The Influence Of "Made In China" Brand And Continuously Innovate Production Process

Encountered foreign trade "winter", the new industry is difficult to survive, traditional industries are also not good.

In the 1-8 month, the total value of China's exports increased by 7.1% compared with that of the previous year, while the export of textile and clothing decreased by 0.7%.

In September 29th, many government officials, entrepreneurs and scholars gathered at home and abroad in 2012.

The international fashion consumer goods fair explores the way to break through the export of China's textile and garment industry.

"The severe international situation is at home.

Enterprises, especially export led enterprises, have a negative impact.

Many orders were reduced, and orders for international clothing brands were further pferred to countries with cheaper labour.

With the increase of raw materials such as cotton and labor costs, the profit margins of textile and garment industry as a simple processing are squeezed. "

Wang Qinhua, vice president of the China Federation of Commerce, said that if the traditional industries do not pform and upgrade as quickly as possible, the road of export will be more and more difficult to walk.

Iron must be hardened first.

Products should be the basis for standing in the fierce competition in the international market and improving the selling price continuously.

To enhance the influence of "made in China", we must adapt to the trend of the times.

Craft. "

Che Ketao, vice chairman of Yida group, said they adopted a vertically integrated supply chain, effectively controlling the quality of each process from cotton planting to packaging.

Through cooperation and innovation with Xinjiang Agricultural University, the production cost has been effectively reduced, and resources have been greatly saved. Taking shirts as an example, each piece has 54% water saving and 42% electricity saving. Last year, more than 100 million shirts were produced for world famous brands.

The brand of "three guns" with a history of 75 years has reached 1 billion 500 million yuan annually.

Always maintain vigorous vitality, the secret is also to bring forth the new and bring forth the new.

Zhu Yong, the head of the company, for example, aimed at the needs of white-collar men, launched a shirt with a deep collar and nine point sleeves designed to ensure that the wearer would not be embarrassed.

This "business underwear" case was included in the research resource bank of Fudan University University of Washington EMBA project.

To fill the gap in the children's market, they also worked with Disney to design underwear suitable for 0-4 year old babies, which was very successful.

To improve consumer demand and create a detailed demand market is the successful experience of Xinhua Group, and is also the advice of Fu Wenqi, the head of enterprise, to our textile and garment enterprises.

Based on the market demand, the Group operates "different types of products" based on market demand. For example, in view of the fact that people are increasingly absorbed in the use of computer and screen's non natural light source, the development and application of innovative fabrics have the function of refusing unhealthy light sources.

At the same time, in view of the increasing heat of Apple mobile phone, the pocket of the apple jacket is added to the inside pocket of the casual jacket, and the special accessories are used to protect the screen.

Various innovative designs have greatly increased the market demand.

"No matter whether the country sells or exports, it must be close to consumers and constantly innovate."

We need to increase exports and study more international markets to find opportunities for international cooperation.

Chen Hong, WAL-MART Global Sourcing Director, revealed that 50% of the US goods came from China, but only 2% of them were directly supplied to the United States, and most of the profits were made by middlemen.

"Vietnam's textile industry has an average annual growth rate of 22%, but the production technology and experience of textile fabrics, raw materials and accessories are limited, which is the opportunity for foreign investment.

Last year imported 2 billion 800 million dollars of cotton cloth from China and 300 million dollars of yarn.

Pei Huihuang, a commercial counselor of the Vietnamese Embassy in China, said he hoped to strengthen cooperation with Chinese textile and garment enterprises and jointly explore the international market.

Wang Qinhua suggested that textile and garment enterprises should explore the domestic market more and more.

By 2015, the domestic consumer goods market will reach 32 trillion yuan and become the world's largest market.

Nowadays, domestic retail enterprises have entered the developing period of creating brands and changing their business models. Textile and garment enterprises can make full use of the strength of large well-known retail businesses to make famous products into famous stores, enhance brand influence and expand sales scale.

Domestic sale is not only a need for foreign trade enterprises to "survive the winter", but also an important way for long-term and stable development.