Exchange Rate 6, Large Exporters Of Shoes And Leather Products Began To Take Both Sides.

On the 10 day of this month, the RMB exchange rate against the US dollar entered the "6 era".

In the face of the cumulative effect of RMB appreciation, some problems that have been obscured by the rapid expansion of enterprises have gradually emerged.

"In the face of pressure, many industries in Wenzhou have made positive adjustments.

In a few years, we may applaud Wen's attempts.

One industry insider said.

Liu Ting, deputy director of the Municipal Bureau of foreign trade and economic cooperation, said that the pressure caused by the appreciation of the renminbi also showed some irrational factors in the development of Wenzhou's enterprises.

It is gratifying to note that some of the Wenzhou enterprises have consciously excluded these factors, and they have actively adjusted the market strategy and run with the exchange rate in addition to technically avoiding risks.

Changing the sales strategy, trying to "walk on two legs", changing the foreign trade environment and adjusting the national export policy have forced more and more Wenzhou enterprises to seek "walking on two legs" in foreign trade and domestic sales, thus enhancing their ability to resist risks.

Many industries such as eyeglasses, shoes and clothing, automobile and motorcycle fittings have made decisions to enter the domestic market.

Recently, Wang Yongqing, general manager of Zhejiang expedition Auto Accessories Co., Ltd. was "recruiting troops" to enhance the strength of its domestic sales team and increase the proportion of domestic sales, so as to put more "red flag" into the domestic market as early as possible.

Within two years, the company plans to raise its share of gross domestic product from 20% to 1/3 or even higher.

In the clothing industry of our city, tengxu and Hui bang, which only started and developed by foreign trade, launched their own domestic brands a few years ago, and set up a marketing network in the whole country. In the shoe leather industry, some large exporters began to "carry out both inside and outside". For example, Wenzhou foreign trade giant Jindi Shoes Co., Ltd. also began to layout the domestic market.

"Now the profit of garment foreign trade may be only 5% to 10%, but the profit in the domestic market can be guaranteed to be around 20%."

Ms. Xu, director of clothing trade company in our city, said Ms. Xu.

"Of course, we will continue to do in the foreign market, and we must do well in the domestic brands. Only in this way can we make up for the losses caused by exchange rate changes."

In order to win profits from high quality and high price, the orders are different from those of other companies that are under pressure from RMB appreciation. The days of Wenzhou crown auto parts manufacturing company are still "moist".

"Our strategy is to abandon some African orders, and to do more in the European and American markets."

Zhou Jiaru, chairman of the company said.

Relatively speaking, Africa's orders are mainly middle and low-grade products, with relatively small profits, while the products exported to the European and American markets are more upscale, and the profit margins are large. Under the trend of accelerated appreciation of RMB, enterprises can have more room for development.

Behind the successful pformation is the technological innovation that wins the rainy day.

In recent years, Guan Sheng has invested more than 100 million yuan for the introduction of high-tech talents and equipment and the construction of corresponding supporting facilities.

Zhou Jia Ju also brings out hundreds of thousands of yuan from the chairman's fund every year, and rewards the staff's innovation plan.

Now, Guan Sheng has made fruitful achievements in innovation, and the quality of the company's products has reached the level of Germany and Japan, which has greatly improved the added value of the products.

Manufacturers in the eyeglasses industry are also more rational.

Yang Maixu, Deputy Secretary General of the city glasses association, said that since last year, most of Wenzhou's eyeglasses enterprises no longer accept cheap and low-grade glasses orders, but instead turn to high-end products for export.

Constant acceleration of technological innovation has earned the bottom line for enterprises to receive more high-grade orders.

Zhejiang Tai Heng Optical Co., Ltd. invested 4 million yuan last year in the design of new products and the adoption of new technology. Its nano coating design has received 1 million 50 thousand yuan subsidy from the provincial government, and its products are well received by the European and American markets.

It is an old topic for Wenzhou enterprises to "go global".

But in the past, the "going out" of Wen enterprises was limited to setting up offices and sales outlets abroad.

Now, more and more enterprises begin to invest in foreign countries and even buy and buy local businesses.

From another perspective, this is also a major strategic priority for Wen enterprises to avoid exchange rate risks.

Recently, the people's electrical group received a visit from the delegation of the Atlanta chamber of Commerce in the United States, and reached a lot of consensus on their mutual cooperation.

Ye Yusen, general manager of the people's electrical appliance group, said that people's appliances will set up a development base in Georgia, USA, to lay the foundation for developing the North American market. At the same time, the company also adopts mergers and acquisitions in the United States, and investment with the US joint venture. With the increasing number of global sites, the company will gain brand and channel profits in the framework of globalization, to a great extent, to defuse exchange rate losses.

As early as two years ago, Zhejiang Far East leather Co., Ltd. began investing in leather factories in Vietnam, Hu Zhiming, with a total investment of more than 100 million yuan. This year, overseas production is expected to reach nearly 1 billion yuan, which has exceeded its domestic share.

According to a data from the Municipal Bureau of foreign trade and economic cooperation, as of the end of last year, there were 19 overseas industrial parks in China, of which 3 were in our city, one was the Far East Cong Industrial Park, which was jointly invested by Kangnai group and Heilongjiang Dongning Jixin industry and trade Refco Group Ltd for 2 billion yuan, and was built in ususk City, Russia.

Another is Vietnam Longjiang Industrial Park invested by Qianjiang Cci Capital Ltd.

Another is Yueqing Tongling Technology Group in the industrial park of Ramar County, Atlanta.

The constantly changing external management environment, such as RMB appreciation, has brought some pressure to the survival and development of export enterprises, and also provided strong impetus for enterprises to implement the "going global" strategy.

This can make full use of overseas resources, local policies, advanced technology, and so on. At the same time, it can also effectively avoid trade barriers and exchange rate risks.

It is understood that in 2007, a total of 60 new overseas enterprises were approved, with an investment of US $59 million, an increase of 60.1% over the same period last year.