Manchuria Port Exports Russian Footwear To Leather Shoes.

According to Manchuria customs statistics, in the first quarter of this year, Manchuria ports exported to Russia twice as much as exports, totaling 642 thousand pairs of exports, worth 5 million 241 thousand US dollars, 2.8 times and 3.3 times respectively compared with the same period last year.

Manchuria port exports Russian footwear to leather shoes, leather shoes export value of 5 million 190 thousand US dollars, an increase of 3.4 times, accounting for 99% of the total export value of footwear products in the same period, shoes and footwear parts accounted for only a small part.

From the perspective of export enterprises, Heilongjiang enterprises are the leading export companies, and Sichuan enterprises are ranked second.

In the first quarter, Heilongjiang enterprises exported footwear products of 3 million 673 thousand US dollars, an increase of 2.8 times, accounting for 70.1% of the total export value of footwear products in the same period. Sichuan enterprises suddenly rose from zero exports in the same period last year to 1 million 172 thousand US dollars, accounting for 22.4% of the export value of footwear products.

According to the insiders, Russia's investment and consumption demand led to the rapid growth of commodity imports.

Chinese shoes are mostly inexpensive and responsive to the market, which can meet the needs of most low-income Russian consumers.

After the impact of the Russian government's "ban on business orders", Chinese shoe enterprises are trying to pform the single, grey, passive traditional trade mode, take the road of internationalization and "big trade", and promote the establishment of bilateral normal shoe trade channels, thus opening up a new way for Chinese shoes to enter the Russian market.

At present, China's shoes are mainly in the middle and low end market in Russia, and it is difficult to enter the mainstream consumer market such as shopping malls and department stores in the Russian market, and exist in the form of retail for a long time.

At the same time, the shoe itself has many OEM products, and its own brands are few. In the Russian market, there is basically no brand influence. With the continuous improvement of the living standards of Russian residents, the concept of low price consumption has changed. There is no brand with high popularity in Russia, which also restricts the development of China's footwear industry.

To this end, the Chinese footwear industry urgently needs to improve the quality and grade of products, enhance the quality and image, take the road of brand monopoly, strengthen outward oriented development, expand the international market through regular export channels, strengthen the management of the export order of footwear products, and enhance the anti risk ability in international competition.