Famous Boss Is More Interested In Brand Promotion?

In fact, in the clothing circle, apart from some of the entrepreneurs' reputation is gradually improving, and a number of already well-known people have become clothing brand owners, they are the performing stars.

If the famous singer JJ Lin's tide brand SMUDGE (SMG) has entered the three phase of Shanghai Xintiandi; Hongkong actor Sam Lee's tide brand Subcrew has also been doing for many years, there are many branches throughout the country; and the host Li Chen's clothing brand NPC is also very small in the industry, its taste has been recognized by many stars in the circle.

The star's clothing brand owner obviously combines the star effect and the personal brand effect of the enterprise boss. Nearly 910 thousand fans of micro-blog general JJ Lin can get hundreds of replies with just one record. Here, JJ Lin often releases the new SMG, and many fans who grow with him obviously become the target customers of SMG today.

They are concerned about all the words and deeds of their idols, supporting every movement in their careers, including their own tide cards and the shops that finally come to Shanghai.

Li Chen, the host and fans of a circle of star friends, is also a huge number. His exposure opportunities may be more than that of other stars. Besides the clothes that can be sold in NPC, he appears in his own program, and the star friends around him often wear their brand T-shirts or take micro-blog self.

This is undoubtedly a free advertising campaign for the star's clothing brand.

The survey shows that most consumers still agree that entrepreneurs play the celebrity effect.

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When asked if the owner of a clothing brand is very famous, whether it will lead consumers to buy the clothing brand, 38.46% of consumers said they would buy one for celebrity.

However, 30.77% of consumers said that buying clothes only looked at quality and style, and did not attach much importance to celebrity effects. Secondly, 23.08% of consumers said that if quality and brand publicity were in place, they would choose to buy for a long time.

The last 7.69% of consumers said that if they liked the entrepreneur, they would buy it. If they didn't like it, they wouldn't buy it.

Obviously, in the hearts of Chinese consumers who love and hate each other, the reputation of an entrepreneur has a great influence on their brand. Consumers generally believe that if the image of the entrepreneur is very good, his product will not be bad.

Asking about

Brand publicity is to ask celebrities to endorse, star effect to go in the longer term, or to have a well-known boss to go a long way. 35.69% of respondents said that famous business managers would make consumers trust the quality of products.

33.46% of the respondents said that the star effect is temporary. The popularity of the boss has a longer influence on the clothing brand. These people add up that nearly 70% of the respondents agree that the well-known entrepreneur is more practical than the celebrity endorsement.

On the other side, 23.08% of respondents said they preferred the brand name of celebrity endorsement; only 7.77% of respondents said they didn't care about the star effect, nor did they care about a famous boss.

When investigating the choice of whether the enterprise bosses improve their personal fame through various channels, whether 40.46% of the consumers believe that they are not the ones who do not work properly, because the executives of enterprises do whatever they want to do.

This is also one of the marketing means.

21.08% of consumers expressed this understanding. They believed that a reputable business executive would pay more attention to the connotation of the enterprise and the quality of the product.

But at the same time, 20.08% of the respondents said that this should be a bad job, because the CEO should put all the work in the management enterprise and grasp the product instead of the fame. While the remaining 18.38% of the respondents said that the boss of the enterprise was a show, so it was difficult to convince its product quality.

When investigating the fact that consumers are more likely to be the star clothing brand owners or the clothing brand owners to be celebrities, 31.79% of the respondents tend to be famous as clothing bosses, and believe that the promotion of managers' quality will help promote brand publicity.

24.13% of the respondents preferred stars to be bosses. They believed that the fashion sense of stars was in place, and the design of their brands should be very fashionable.

22.05% of the respondents tend to dress up as celebrities, because stars do not necessarily manage bosses. This brand may not go far.

In the end, 22.03% of the respondents preferred stars to be bosses, and they said excitedly that they might see stars one day.