Innovation And Endless Processing Enterprises Should Take The Road Of Brand Development.

This year is

"Winter", textile enterprises always feel that "this winter is particularly cold."

Nantong new Jinjiang printing and dyeing company, which specializes in textile enterprises, has made a strong winter swimming in this winter. From 1 to September, taxable sales exceeded 150 million yuan, and the warehousing tax was more than 10 million yuan, increasing by more than 50%.

The new Jinjiang company "winter swimming to strengthen the body", Shi Hongsheng, chairman of the company, spoke the way of success: the "heat energy" effect of technological pformation and brand aggregation.

It is a high energy consumption enterprise, and also a labor-intensive enterprise.

"The market situation is good, we can make profits through the increase of output.

In the past few years, this traditional road has not worked. "

Shi Hongsheng said, to do quantity, reduce the pressure of increase, do quantity, artificial come from, not to mention the amount of small profits, enterprises can not withstand the test of market risk, they felt this point a few years ago.

So, where is the way out for printing and dyeing enterprises? The new Jinjiang company has found it in the market storm over the past few years, and has put it into practice: innovation and pformation.

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"Innovation is never-ending."

Shi Hongsheng said.

Over the past few years, the new Jinjiang company takes the technological revolution as the core. The key is to shorten the technological process and improve the automation level of the production.

Continuous technological innovation brings two benefits: energy conservation, consumption reduction, cost reduction, efficiency improvement and labor cost reduction.

3 years ago, the effectiveness of the one-step process of the new cooking and bleaching process jointly implemented by the new Jinjiang company and Donghua University has been fully demonstrated this year. The traditional printing and dyeing processes are divided into three processes: desizing, boiling and bleaching, with a production cycle of 36 hours.

The improved one-step process production cycle shortened by 1/3, the alkali consumption decreased by more than 15%, the electricity consumption dropped by more than 4%, and the employment decreased by 1/3.

The technology of new Jinjiang company fills the blank of Nantong printing and dyeing industry and is in the leading position in the national dyeing and printing industry.

Recently, the company has made a list of R & D expenditure of 300 thousand yuan to the cooperative institutions, and deepened innovation in the production process.

At the same time of technological revolution, the new Jinjiang company carried out equipment revolution to improve the automation level of equipment.

The former uses gasoline as fuel, and now uses liquefied petroleum gas as fuel. This reform is energy saving, environmental protection, heat energy reuse of waste water, heat energy utilization of flue gas and so on. The annual energy saving and consumption reduction is over 2 million yuan.

Since last year, the company has carried out intelligent control pformation for key power consuming equipment, effectively solved the phenomenon of "big horse drawn car", and the newly introduced equipment has adopted automatic regulation and negative control, which has completely solved the energy consumption caused by the production equipment with less load and no load.

The printing and dyeing enterprise has a large consumption of water. This year, the company adopted a chain control system of water supply system to reduce non production water, thus reducing the discharge of wastewater.

The company also carried out equipment innovation, and imported centrifugal fans from Germany to increase the thermal efficiency of the drying equipment in the stereotyped equipment by more than 20.

"Processing enterprises should also take the road of brand development."

Shi Hongsheng said that they set up the brand of new Jinjiang company among their customers.

The new Jinjiang company takes the high-end market and takes orders from well-known enterprises at home and abroad.

The core of brand in printing and dyeing enterprises is honesty and quality.

Since last year, the company has called the new Jinjiang company's "century style" trademark brand in its customers, and adopted the quality final system. All the new Jinjiang company's printing and dyeing fabrics are marked with marks. If there is any quality problem, the enterprise is solely responsible for it.

This year, the company set up stalls in Changsha and Wuhan to publicize the brand of "new century style" of new Jinjiang, open the quality credit undertaking, greatly enhance the image of enterprises in high-end customers, and add a lot of high value-added products. The added value of printing and dyeing products of new Jinjiang company increased by more than 10% over the same period last year.

The new Jinjiang company has created "little Chun Yang" under tight circumstances. It can achieve the goal of "more than 13 million yuan of tax revenue and more than 40% increase in tax revenue" this year.