Emotional Desire Is The Driving Force For The Development Of Men'S Clothing Brand.

Have you ever thought of the disadvantages of doing so? This is a very good form when robbing channel resources and accumulating capital, but it is not a good thing to make a brand.

Current Men's wear Most of the brands are rushing to rob the low-end clothing market, showing a collective diving phenomenon. This is also the characteristics of the development of many men's wear brands in Fujian. The long road does not want to leave, and all want to achieve the brand establishment as soon as possible.

But for big cities like Beijing, Shanghai and Guangzhou, some clothing brands are now playing the name of foreign brands. They have made some profits in the market which is higher than the brand in Fujian, and some have done well. The profits are indeed much larger than that of Fujian brand. For brands in Fujian, they want to rush up, and even want to go beyond these "fake foreign brands".

This phenomenon is formed under the special national conditions of China. Although the consumer's "abroad is good" mentality, it also has its reasonable side, because these brands are all looting desires.

Now, everyone is doing their own in the same way. Brand advertising It's all like a swarm of fish. One is to find big stars, the two is to emphasize the characteristics and characteristics of one product, and the three is to emphasize the workmanship. In this way, advertisements are all about the quality of products, but not the factors that affect consumers' emotions.

If we go on like this for another two years, there may be an unpredictable phenomenon: all these brands are highly cognized, and then they are crowded into the channels. We compete for channel resources and educate the most junior consumers. Once the consumer's demand choice is achieved, the vision of the target will be dispersed. As long as the target vision of consumers is dispersed, the sales volume of manufacturers will obviously drop, and then the advertising propaganda of enterprises will weaken again. The larger the scale, the more likely the enterprises will fall into the trap.

From the perspective of the market, there is a certain reason for the development of the enterprises that are under the banner of foreign brands, because what they do directly is desire. At this stage, domestic consumers want to wear a foreign brand clothing to win the approval of others, such as the brand of Italy. That is to say, their positioning coincided with the psychological needs of consumers. There is nothing wrong with the design and shaping methods of brands. This is in line with market demand and has certain reasons.

At present, under the situation of global economic integration, this brand is also possible to make the world brand. Now these clothing brands are taking a shortcut, but if we want to go to the international market and become China's big brands, we must shape the brand. Emotional desire 。