The Marketing Strategy Of Saint West

To enhance employees' sense of happiness is to constantly satisfy all kinds of needs of employees, inspire employees to realize their self-worth, tap their potential, and bring their intelligence into full play, so that employees can become the main body and motive force of enterprise development.

In this regard, chairman of St.

Has a deeper understanding and interpretation.

He said: "one person removes sleeping and eating, 80% of the time is working and getting along with colleagues.

It can be said that a person's working state determines a person's life state, whether the work content is valuable, whether he is happy or relaxed in his work, and indirectly affects the quality of the whole life.

according to

Hierarchy needs theory, human needs from low to high can be divided into five levels: physiological needs, security needs, social needs, respect for needs, and self actualization needs.

Happiness actually comes from the gradual realization of these five needs.

The most influential factor of happiness is people's need for self actualization.

The so-called happiness of employees is essentially the satisfaction of employees to enterprises and jobs.

Making employees happy is not only a task but also a challenge for managers.

How to scientifically and rationally seek greater happiness for employees of our enterprises is a major issue that modern business managers must study in the new era.

As early as 2009, in the strategic pformation of "business casual men's clothing" to "international fashion business men's clothing", Saint's West put forward the concept of "creating a sense of happiness for customers to create fashion experience" when vigorously promoting the pformation and upgrading development strategy of enterprises guided by new industrialization and realizing the strategic pformation from "business casual men's clothing" to "international fashion business men's clothing".

Luo Wenliang then proposed that only by improving the happiness of employees can we create a sense of happiness for fashion consumers.

At the beginning of this year, at the National Franchisee conference, Saint West put forward the "twelve. Five" development strategy: the sixteen word policy of "leading design, strong channel, efficient team and happy staff", and clearly defined "employee happiness" as one of the four "twelve. Five" development strategies of enterprises.

To pursue the material and spiritual needs closely related to employees and jointly establish a highly valuable work style and life style is a "people-oriented" enterprise understanding that Saint Xi has consistently adhered to.

The cultural core of "the symbiotic growth, moistening and moistening, caring for others and being kind to ourselves", which is bred by Saint West, is different from Luo Wen Liang's interpretation of "happiness". It is a sublimation of the core values of the enterprise.

"Symbiosis and joint growth" is the joint development of employees and enterprises. "Moistening material and moistening the mind" is a kind of fashion product that can enjoy work and enjoy the process, treat the product as a work of art in the whole development process of the enterprise, and infect consumers with such a mood, so that employees can become self aware of happiness.

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In recent years, in order to build the company into a happy home for its employees, Saint de West has invested tens of millions of yuan to set up a staff apartment, a staff restaurant, an employee activity center and so on.

Apart from single rooms and couples' apartments, the staff apartments have all the supporting facilities such as electrical regulations, air conditioners, water heaters, and so on, creating an environment for employees to live and work in peace and contentment.

Organize workers to watch movies and carry out various cultural and entertainment activities every weekend.

According to the interest of the staff, the company has formed several "staff interest", so that the staff can give full play to their intelligence and expertise, fully demonstrate their talents and skills, and reflect their own life value.

In recent years, the income of employees in Saint West has maintained an annual growth of 30%.

Luo Wenliang said that the income of the employees in Santa Fe is doubled in three years, so that the employees of Santa Fe are leading in the industry.

To enable employees to live and work in peace and contentment and have a sense of happiness in work and life, enterprises can have the power of sustainable development and thrive.