Weaving And Fashion In Dalang

Achievements of the industrial cluster in the year 10

The brilliant course of the exhibition, "weaving rendezvous" promotes the development of the big wool weaving industry and the regional economy, and also promotes a successful model of the industrial cluster, creating countless legendary stories and unlimited brand value.

The "weaving trade fair" of Dalang is jointly sponsored by the Dongguan Municipal People's government, the textile industry association of China Council for the promotion of international trade and the China Wool Textile Industry Association. The people's Government of Dalang town of Dongguan and the wool textile industry association of Dongguan undertake.

It is reported that the Eleventh Dalang "weaving conference" will be held on ~6 November 3rd.

The town of Dalang, Dongguan Province, has attracted wide attention from all walks of life.

Following the first news conference held in Beijing in July, the Organizing Committee of the "weaving conference" will hold second press conferences in Dalang town on the morning of October 10th to announce the latest preparations for the "weaving trade fair".

It is expected that more than 200 leaders and contractors will be present at the conference and the relevant leaders and news media of the Organizing Committee and Trade Association.

Weaving to create the peak of wool weaving industry

New starting point and

It is reported that "fashion Dalang" has been identified as the theme of the Eleventh "weaving conference".

"Fashion" will serve as a new starting point to inject power into the big wool weaving industry and open up a new era for the wool industry.

With the progress of the times, clothing is no longer the basic demand for people to keep warm and keep warm. It has gradually been upgraded to a self expression way which shows individuality. Fashion has become an indispensable element.

Fashion and fashion are the same for traditional wool weaving industry.

Throughout China's wool weaving industry, although the international competitiveness has been increasing year by year, the quality of the products has been excellent, but there are still deficiencies in the high value-added links such as brand awareness and design concept.

Fashion is a breakthrough and foresight of a good medicine, will bring new development ideas to the entire wool industry.

Under this situation, the Eleventh "weaving trade fair" is in fashion. It can not only inject new vitality into the wool textile industry, enhance the added value of the products, but also meet the requirements of the pformation and upgrading of the textile industry in China and the road towards a textile power.

Under the traction of the fashion concept, many famous brand clothing enterprises and brand CNC loom enterprises have indicated that they will actively participate in the exhibition. This shows that weaving rendezvous will gradually become the weathervane of the industry.

Fashion feast with highlights

The Eleventh "weaving trade fair" also has many bright spots in the exhibition planning, investment promotion and publicity, which will promote the development of Chinese woolen garments to the fashion industry.

It is reported that the Eleventh "weaving trade fair" will highlight "new" in the exhibition hall, that is, new initiatives, new faces and new images.

On the basis of the previous "one main four points" (one main venue, namely, China's big Lang Mao Trade Center, four sub venues, namely, the Guangdong wool weaving Market, Fukang Road, Fuhua North Road and Yin Lang North Road), the organizing committee will build a professional exhibition hall with an area of about 5000 square meters on the basis of the Convention and Exhibition Center, and further expand the scale of the exhibition. At the main venue, we will plan and build the brand demonstration street, the electronic commerce gathering area, the computer horizontal research and development center, and welcome the domestic and foreign businessmen with a brand new look.

Image, highlighting visual effects.

Investment will highlight the "real", namely, implementation, quality and satisfaction.

It is reported that the organizers have sent an invitation to more than 10 000 domestic and foreign merchants. It is expected that the number of visitors will exceed 50 thousand, and the procurement team will exceed 100.

During the exhibition, the organizing committee will also join the joint procurement and Trade Joint Conference of the pnational purchasing network and China supermarket. At the scene, we will hold the "pnational knitting professional buyers' Procurement Association" and "domestic professional buyers' meeting". The customer service team will be responsible for the joint work of the exhibition merchants, so as to enhance the paction effect and service level, and make the two-way satisfaction of the exhibition merchants more than 90%.

Publicity will highlight "fine", that is, set up a propaganda and promotion working group; integrate resources, build their own publicity platform; comprehensive, timely and extensive exhibition reports.

The organizing committee will work with the authoritative media in the industry to set up the "weaving and rendezvous" propaganda and promotion working group. In accordance with the principle of "strengthening efforts, integrating resources, highlighting key points and implementing step by step", we will promote the publicity and promotion of the exhibition in a planned and step way; integrate the official website, official micro-blog and Dalang TV station, Dalang network, Da LAN Mao weave, Li Xiang Dalang micro-blog, Dalang weekly and so on, and construct their own propaganda system of "weaving rendezvous"; make full use of newspapers, magazines, television, radio and other news media and websites, outdoor and other carriers to carry out large-scale, deep, high level, strong density, multi form publicity and promotion, and create a strong exhibition atmosphere.

Activities will highlight "change", that is, the organization of activities, the mode of cooperation, the form of innovation.

During the current trade fair, the organizing committee focused on the "fashion" element to create the Tenth China fashion design competition featuring "fashion city revival".

The popular trend press conference is another important activity of the fair. With the theme of "interaction", "slowing down", "searching", "inheritance" and "game", the fashion trend of 2013/2014 autumn and winter Chinese woollen apparel will be released.

In order to strengthen the concept of brand building for wool weaving enterprises, the first time, the introduction of lizzao, impression grassland, curly hair, Baodi Lesi and Yi Fei La 5 wool brand enterprises participated in the research and release of fashion trends, and will enhance the communication effect in a dynamic and static way.

In addition, in order to better highlight cultural publicity, the Eleventh "weaving trade fair" will also hold a wool photo exhibition at the main venue. It will display and publicize the history of the development of wool weaving and weaving industry in a vivid and graphic manner.

The ten exhibition and Industry Co prosperity

Since its establishment in 2001, Dalang's "weaving rendezvous" has been successfully held for the 10 time, achieving a significant leap from "Guangdong" to "China" to "international", from "local" to "national" and then to "international". It has also realized the magnificent pformation from "exhibition" to "trade fair", from "image exhibition" to "Trade Exhibition", and has been rated as the most influential professional exhibition and brand exhibition for many years. It has become the most famous and influential trade event at home and abroad.

As an important measure to make the wool industry bigger and stronger, weaving together with the big wool weaving industry has witnessed the development track of Dalang's famous "sweater brand town" in China.

"Weaving rendezvous" has not only enhanced the visibility of Dalang's wool textile industry at home and abroad, but also established the purchasing and marketing channels of the products at home and abroad, established the industry status of the big wool weaving industrial cluster, and more importantly, "weaving rendezvous" has become a convenient window for people to understand the big Mao weaving industry and understand Dalang's economic and social development. It has become a powerful promoter for improving the comprehensive strength and market competitiveness of the big wool weaving industrial cluster, and has become a powerful driving force for Dalang to pform from the production base to the wool textile city.

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Industrial clusters, wind and rain, ten, precipitate brilliant

Common development of upstream and downstream industry chain

The wool weaving industry is one of the pillar industries of Dalang Town, and also a special industry of enriching the people and strengthening the town.

Taking Dalang as the center, covering the surrounding areas such as Changping, Huang Jiang and Liaobu, a large scale industrial cluster has been formed.

As early as in 2002, Dalang was listed as the first batch of "Chinese sweater town" by relying on high industrial agglomeration and perfect industrial matching.

Dalang is a gathering area of wool weaving industry.

With the trade center of wool weaving as the leader, Dalang has 2 knitting professional markets, 6 woolen weaving production areas and 12 wool specialized streets, and owns more than 3000 enterprises, of which 100 are nearly 100. The industrial cluster with Dalang as the center has an annual sales volume of more than 1 billion 200 million, only over 800 million in Dalang.

In 2012 1~7 months, the gross output value of the town's wool weaving enterprises reached 10 billion 745 million yuan.

Dalang is also a distributing center for numerically controlled looms.

From the production stage, it extends to R & D design, quality inspection, personnel training and other fields. Dalang town has injected advanced technology elements into the wool industry, promoted the integration of informatization and industrialization, and promoted industrial pformation and upgrading.

The total number of CNC looms used in the whole town has increased from less than 1000 units in 2005 to 40 thousand units now. It has 17 CNC loom production enterprises such as Sheng Xing and galaxy, and 98 domestic and foreign CNC loom brands, such as Stoll and Cixing.

Organization.

They come from all over the world, take Dalang as a foothold and radiate the Pearl River Delta, making Dalang not only become the distributing center of numerical control looms, but also become the weathervane and barometer of the national numerical control looms.

Dalang is also the leading area of fashion.

Dalang's own brand and regional international brand are flying together, and brand influence is constantly strengthening.

The whole town has gathered more than 20 domestic and international brands, and 17 famous brand names at or above the provincial level.

The research and development level of wool weaving is increasing. More than 80% of the town's wool weaving enterprises have set up R & D design department, attracting more than 1300 senior designers, and designing 300 thousand sweaters annually.

In 2009, Dalang was listed as the only "China sweater fashion trend publishing base", firmly erecting fashion vane, and further leading the trend of dancers.

Enhance industry's ability to resist risks

The so-called "no rain and wind," how can we see the rainbow.

In the past 10 years of 2002~2012, the wool textile industry in Dalang has experienced various challenges such as "SARS", financial crisis, European debt crisis and so on. It also faces many difficulties, such as shortage of labor, rising cost and so on. The demand of wool textile market has declined in general, the competition is more intense, and the enterprises with weak competitiveness have returned to the market.

Faced with these conditions, the Dalang Town Committee and the town government have always attached great importance to industrial development, increased structural readjustment, accelerated technological progress and independent innovation, fostering independent brands, improving core competitiveness, actively expanding domestic sales, enhancing the risk resistance capability of the wool textile industry chain, and developing the wool weaving industry in Dalang.

The 10 year is an important turning point in Dalang. The 10 year is a new starting point for Dalang to inherit and innovate and to accumulate energy.

In the key years of further planning, the Dalang Town Committee and the government put forward the grand goal of relying on the existing basis of wool industry and planning the construction of a 10 square kilometres of China's big wool weaving city based on the actual situation of Dalang. The Chinese Textile Industry Federation is invited to participate in the comprehensive planning of functional areas and overall layout, and gradually form a production and operation pattern with complete industrial chain and specialized resources gathering. With the core of "reinventing the new weaving city", we strive to take 5 years to promote breakthroughs in the marketing, design and brand building of the wool industry, and gradually realize the pition from the international market to the balanced development of the domestic and international markets, and further enhance the influence of the great wool weaving in the international and domestic markets. In 2012, this "12th Five-Year"

With the foundation of superiority and the integration of fashion development concept, the big wool weaving industry will explore a way to create a cultural brand, and therefore go to another brilliant and become the leader of the industry.