How Can Dealers Achieve Hot Sales?

All types of country

Every night I dream that my product can be sold very well, and that every day products will sell well and be happy every year.

This is a beautiful ideal.

Many times, however, the opposite is true. Many dealers are in the hot water now. They even have a lot of trouble in selling the terminal.

Yes, distributor terminal sales are not a simple problem.

Then, how can dealers achieve good or even hot sales?

The days of weakness and pain are no longer coming back. The author, through many years of sales front-line marketing, analyzes the terminal sales problems and solutions with nearly 100 distributors, and solves the terminal sales problems with the reality of the market and distributors as the center, so as to make the selling and selling step by step on the gratifying Road, and even achieve the hot sales.

Through years of actual combat efforts, the author finds that terminal sales are not a hard nut to crack. Terminal sales actually can achieve good or even hot sales. As long as dealers and their marketing team adopt the correct method, dare to work hard, and do solid work in all necessary jobs, they will achieve better, better sales and even lasting sales.

Now that we want to achieve better or even hottest sales, we need to work hard and do enough work to change from quantity to quality, and push forward the leap of terminal sales step by step.

Among them, in order to achieve hot sales, the first thing for a distributor to do is to plan the overall operation of the regional market.

The book of rites, the doctrine of the mean, says: "everything is predetermined but not predisposed".

That is to say, if we want to succeed, we must plan ahead.

In fact, a scientific plan plays a vital role in the advancement and success of things.

However, the author has contacted thousands of dealers in all walks of life, and truly has a complete, scientific and practical area.

The number of operations plans is very small.

That is to say, most dealers do not have the habit of doing overall business planning for the regional market. Their general habit is to cooperate with the manufacturers, and the products are sent over. Think about where to build a store, find a few people, and rush to the market for sale.

Is this a good habit, of course not.

In particular, the current market competition is more intense. Dealers may sell five or ten products in the same regional market, but more likely fifteen, twenty and thirty are doing so.

It can be seen that without a good plan, it is not easy to win the battle and win the favor of consumers.

Therefore, in order to get better, superior and even hottest sales, it is very important for the distributor to complete the regional market overall operation plan first.

So, how do we carry out the regional market operation plan? What are the main tasks? There are four main aspects: market condition analysis, self analysis, annual target setting and overall operation planning.

First, market situation analysis.

"Sun Tzu, attack and attack" said, "know yourself and know it, and fight for all battles".

We first analyze the market situation, that is, we need to understand the market.

And competitors, to see the needs of the market, consumer preferences for their products and consumption habits, as well as the strengths and weaknesses of competitors, so as to find a breakthrough, and lay a solid foundation for their products to achieve excellent sales.

Obviously, the analysis of the market situation is to make a deep analysis of the market capacity, consumption level, consumption habits, competition situation and so on, so as to achieve "know the other" and work well for the "one hundred battles".

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Two, analysis of its own situation.

It is to do the work of knowing the past.

This is also easy to understand, because the market situation is realistic, and its own situation is also realistic.

In the face of the reality of the market, how can we conquer the market in the real situation? Is it to overcome the consequences, or to win by itself? Especially the shortcomings of the market and competitors, how to make full use of their advantages, and their financial strength and team strength determine the different ways of operation.

Facts have proved that only by taking advantage of their own actual conditions and taking advantage of weaknesses and ingenious offense can they turn from weakness to superiority and achieve better, even better, hottest sales.

Three, the formulation of annual goals.

This goal should be based on its own ability, scientifically formulated and implemented step by step and gradually developed and strengthened.

For example, the regional market in its own capacity can set up 30 sales outlets, and only 8 outlets can be set up by itself. What about 22 outlets? We must develop two level distributors so as to improve the network quality.

Then, how many two levels of distributors should be developed and when to open up and set up the outlets? This is a scientific plan. If the dealers have the ability, they can finish the work in a month and expand the sales scope quickly. If the strength is not enough, they can be completed in three months, half a year, a year or even two years.

So long as it is scientific and practical, this plan is successful.

Therefore, the formulation of goals should be based on their own capabilities and strength, including the main objectives, the number of outlets, the number of distributors, sales, profits and so on. All of them must be formulated and implemented in an all-round way.

Three, the overall operation plan.

When the annual target is formulated, the overall operation plan should be well within this goal, and the overall operation plan is to achieve the annual goal, that is, to achieve the realization of the annual target.

Obviously, this involves more contents, and all of them are real, such as the overall planning of team operation, the overall planning of network distribution, the overall planning of product listing, and so on.

We should promote the overall planning, the overall planning of sales promotion, the overall planning of service implementation, the overall planning of hot sales, and the overall planning of passion management.

For example, the overall planning of team operation is to achieve this year's goal, based on its own strength, and how many people and personnel should be recruited to form a marketing team, and then do a series of work to achieve the sales target according to plan and step by step.

As for the overall planning of network distribution, some contents have been discussed before, including distribution planning, distribution development, distribution operation and distribution management, which involve distribution developers, development methods and techniques, development goals, and operation guidance and management of distributors after opening up.

Another example is the overall planning of promotional activities, that is, the promotion plan of the whole year, such as the promotion of hype, competitive promotion, special promotion, joint promotion and small series promotion. If the corresponding promotional activities are completed at low cost, it will lay the foundation for sales promotion.

All these require a scientific, clear, practical, effective, easy to execute and low cost plan.

Only in this way can dealers solve their problems step by step on the basis of their own strength, step up sales, and ultimately achieve excellent sales and even hot sales.

From the above, we can see that the overall operation planning of regional market by distributors is not a dispensable job, but an important work concerning whether dealers can take advantage of their own strength, adjust measures to local conditions, foster strengths and circumvent weaknesses, and make sales step by step.

Moreover, through years of efforts, dealers will not only suffer from sales, but also become more and more moist.

Experience has proved that as long as dealers do all kinds of work well, solve problems one by one, and make persistent efforts, sales will become better and better, even lasting.

This is a process of long-term efforts, and also a process from low to high.

Obviously, it is the first step for dealers to harvest satisfactory sales results and achieve lasting operation successfully.